In this video, we are going to be sharing what is dark mode and how to optimize dark mode for your email marketing campaigns. Sometimes, people can find it very hard to read normal black on white text at night time, especially on a phone.
Sometimes, the photos and logos included in your emails can disappear but when in dark mode, they appear and stand out very clearly. It is important that emails are optimized correctly, so the potential client is getting all the necessary information.
I will be explaining the best colors for your text and background, so they stand out and pop. Also, the text and image sizes to use, to make sure everything fits and is easy to read.
It is important to test how your emails will look on a variety of email service providers, Google, Outlook, Yahoo and more, not only the email but also how it will look on a mobile, laptop and PC.