Christmas presents businesses with a great chance to engage with clients. To make your customers happy and increase sales this holiday season, add some brightness to your Christmas newsletter. The whole holiday season is undoubtedly a major opportunity for sales, regardless of whether you own a small business or an online store.
It’s time to embrace the holiday spirit to boost conversions, connect with your target audience, and foster stronger relationships with your clients. To help you get started, here we have gathered some top Christmas email examples, strategies, and recommendations from our marketing professionals.
Why Send a Christmas Newsletter
“Christmas newsletters are great for engagement, community driven campaigns are best here – no selling, so promotion but thanking your audience for the year.”
Rumbi Nyagani
Strategist at Flowium
In general, the festive season starting in December brings opportunities to grow engagement and sales. Whether you run a large internet store or a tiny direct-to-consumer business, there is no disputing that Christmas is a great time for sales. One of the most successful channels during this holiday is email marketing, which offers a high return on investment.
There is a lot of competition in inboxes, so it’s critical to stand out with compelling subject lines and valuable content. The specifics of this holiday show the importance of starting the campaign in advance, since marketers note a higher level of engagement before it, with a significant decline on Christmas Day. The statistics from previous years also demonstrate the significance of investing in holiday email marketing and developing a targeted strategy for each event on the email content calendar.
Key Christmas email marketing statistics:
- According to HubSpot data, the week before Christmas sees an average 6% increase in email openings. That open rate falls by 42% starting on Christmas Eve, which is not totally surprising. Up to 72% fewer emails are opened on Christmas Day, so you shouldn’t expect people to stop enjoying themselves to check their inbox. Additionally, in the days following Christmas, open rates continue to be extremely low.
- During holidays, 68% of customers pay closer attention to brand emails, according to a Salesforce report. The average return on investment for holiday emails is $36 for every $1 spent.
- Emails have an average order value that is at least three times larger than social media, based on McKinsey. This means that clients who receive a personalized Christmas newsletter from you are three times more likely to spend money in your online business.
Best Christmas Newsletter Ideas for 2025
Let’s look at some of the top Christmas newsletter ideas and how popular businesses have employed them.
Merry Christmas Email
Sending a “Merry Christmas” greeting via email is a simple yet effective method to connect with your clients. On the day of the holiday, it’s best to refrain from direct promotions and simply leave a heartfelt message to express happiness and gratitude.
If you don’t intend to grow your campaign, this email can offer a present or exciting year-end discounts. However, instead of including everything in one message, we recommend separating greetings from promotions and creating a series of three to five emails specifically for this event.
Exclusive Holiday Offer
Before the holiday, present an exclusive time-limited offer to your audience to draw interest to your products and generate sales. Using FOMO to convince clients that they must act fast to make purchases or else the opportunity will pass is also a smart move. By creating a sense of exclusivity around your offers, you can motivate customers to make purchases.
Thematic Products for Holidays
Send out Christmas newsletters to your subscribers to let them know about relevant collections and thematic products like ornaments, decorations, clothes for the season with festive designs, etc. By developing unique product lines, many companies use this occasion to boost sales. Promote these limited-edition products by highlighting the limited availability, exclusivity. Combined with precise targeting, this approach can yield substantial financial gains. This email idea can also be used to provide package discounts.
Christmas Gift Guide
Making unique gift suggestions for customers is another excellent Christmas newsletter idea for ecommerce companies. Take the initiative and create a gift guide that recommends your top products for your customers. Create interesting emails that invite readers to explore different possibilities from your product variety based on a detailed analysis of your audience, their online activity, and past purchases. This strategy also helps even non-ecommerce businesses. Even though you don’t sell anything, you can still share your knowledge and insights. Send newsletters and guides that include advice, shortlists, and connections to your preferred stores. Your audience will undoubtedly value this information.
“There’s Still Time” Reminder Email
To ensure that your customers remember your sale and have easy access to the pertinent information, remind them about your discounts after your Christmas email marketing campaigns have begun. To make sure your subscribers take advantage of this great chance to purchase your products at a discounted holiday price, reiterate your offers with a focus on the advantages. You can also set up the countdown to reinforce your offers with an extra emphasis on the advantages to make sure your subscribers don’t let your unique bargain expire.
Last Chance Email
The “Last-Chance” email aims to persuade customers to complete their purchase right away to take advantage of your incredible deals. During Christmas promotions, marketers usually send this type of email depending on the shipping period, so clients have a last chance to order and receive their purchased goods before the holiday. Remind customers that the bargains are almost gone, so they have one last opportunity to make significant savings before the time runs out.
Gift Card Offer
People who don’t have time to shop for gifts for their loved ones or who forget about the occasion typically start hunting for gifts in a hurry at the last minute. To help subscribers avoid mindless purchases they could regret, offer them a universal gift card option. It can provide a discount or equate to a certain amount of money so a person can use it to pay for a product of their choice. You can give it only to your VIP segment if you have restricted resources. Highlight how simple and personalized gift cards are, enabling recipients to select exactly what they want and take advantage of savings. Offer a time-limited bonus, like a little credit for future usage, to make gift card purchases even more valuable.
DIY Christmas Ideas
Although this campaign won’t increase sales right away, it will provide your consumers with creative ideas for Christmas gifts and help you maintain engagement rates. Think about recommending things like making unique cards to give to others or creating ornaments for your own home. To keep people from participating in this specific campaign, segment out those who have already made a purchase. Your subscribers will appreciate these well-considered suggestions.
Seasonal Recipies
Another suggestion for Christmas newsletters is to include unique and fascinating recipes for a festive dinner. Since many holidays and events include feasts, sending out recipes is a popular email idea. You can use this message to promote your products, cooking supplies, or just share your favorite dishes to add a personal touch. For parties, offer creative cocktail recipes that are simple to replicate at home.
Festive Giveaway
Be generous with your email marketing and set a good example by offering subscribers a chance to win a gift. Link your Christmas campaign to a social media contest where customers can tag your brand or perform any other chore to compete and win prizes. Depending on the features of the goods and services your company offers, select the giveaway’s requirements. You can also give each contestant a discount coupon as a token of appreciation for participating.
To ensure that the winner can get the gift in time, start this contest in advance. This tactic will boost engagement prior to the holiday and help you establish a feeling of exclusivity around your business.
Bundle Deal Email
Celebrate this winter holiday with unique package options that simplify and enhance the gift-giving experience. Offering bundle deals with a Christmas-day theme enables your customers to receive multiple goods at lower prices. Carefully selected bundles are the perfect approach to surprise your clients and give them the chance to surprise their loved ones while saving money.
Effective Strategies for Christmas Newsletter
For many people, Christmas evokes happy recollections and sentiments of nostalgia. Some of the best Christmas email marketing strategies capitalize on these emotions to engage readers. To boost conversions, engage your target audience, and strengthen relationships with your customers, embrace the Christmas spirit.
Let’s look at some of the top email strategies and how popular businesses have used them. These tactics can all succeed if they align with the voice of your brand and the expectations of your target audience. The key is to choose a style that appeals to your audience while striking a balance between marketing objectives and entertainment.
Send Christmas Email Series
To target customers before, during, and after festivities, we advise breaking up your Christmas email campaign into three phases.
- Pre-Christmas Campaign. As you begin your holiday marketing, send out a pre-Christmas email to keep brand awareness high. Plan and develop your main Christmas marketing in advance (around the 1st or 2nd weeks of November). Send your readers a customized email with special deals on things they’ve been eyeing to make their holiday shopping easier.
- Cristmas Day Email. We suggest using your newsletter to give out heartfelt wishes for the season on Christmas Day rather than making overt advertisements. As an extra festive touch, consider including a present with a holiday theme or providing free shipping on subsequent purchases.
- Post-Holiday Campaign. Since inboxes are less crowded following the holiday rush, a post-Christmas email campaign could revive interest in your offers. Use this opportunity to wrap off the year and give your business one final push.
Start Campaign Early
Take the lead in promotions by giving customers a heads-up and the opportunity to save money in advance. Announcing a discount to subscribers out of the blue is not a good idea. Start your promotion two to three weeks in advance by sending out teaser emails that hint at upcoming deals. By highlighting limited-time offers, adding a countdown timer, and using language like “while supplies last,” it creates a sense of urgency. Giving VIP customers access to your sales can also be an effective marketing strategy meant to show appreciation and build stronger relationships. While other brands wait, you might begin making sales right away.
Add a Lead Magnet as a Holiday Gift
Many companies use lead magnets in their marketing strategies to get the needed leads and make the generation process easier with lower costs. Lead magnets can increase the conversion rates of your email campaigns by providing something of value from the outset. Subscribers who value your free content are more likely to be interested in your premium services, which increases their openness to email sales pitches and exclusive deals.
Offer Free Shipping
61% of customers abandon their carts because shipping is extremely expensive, according to Adoric. That’s why consider using free shipping in your Christmas newsletter to make sure your efforts don’t go in vain and generate sales. A thoughtful delivery system will improve the consumer experience. Prioritize meeting the needs of the client while striking a balance between affordability and usefulness.
Add a Countdown
Before the event, send out a flash sale email with a time-limited offer to generate a sense of urgency. When used with dynamic features like countdown timers, it can draw attention with holiday-themed language and imagery. Finish with a strong call to action, asking clients to buy now before these limited-time offers expire. In order to increase conversions right away, these campaigns typically feature discounts on special items.
Gamify
Surprises can boost anyone’s spirits and add excitement. Your campaign will generate excitement and appeal to recipients’ FOMO by suggesting an unidentified discount or surprise deal that is revealed upon clicking. This gamified approach encourages higher engagement and click-through rates by making the transaction feel fun and interactive.
Use Animations
Add animations to your emails to produce more distinctive and captivating images and enhance the holiday’s winter atmosphere. Using eye-catching GIFs will help you highlight your company, give your messages more personality, and make them more memorable. Calls to action, animated titles, and the hero image in emails can all be animated. For more information on the most popular methods for including GIFs in emails, see our previous piece on animated emails.
Motivate Donations
During the holidays, it is usually beneficial for your brand’s reputation to express gratitude and kindness. In addition to the deal, some companies employ gift-giving as a tactic in emails. A timely present can also set your business apart from competitors and provide your offer a unique touch. Giving liberally throughout the holidays usually generates positive word-of-mouth because satisfied customers are more likely to share their experiences with friends and family. Giving a gift can be anything of value to your customers, such as a free subscription, access to specific services, instructional guides, etc., depending on what your business specializes in.
How to Write a Perfect Christmas Newsletter: Our Tips
- Maintaining Focus
Avoid using too many CTA buttons, multimedia, and content in your newsletters. Customers’ attention will be drawn in by a thoughtful minimalist design that modifies the structure and design to emphasize the main idea.
- Use Festive Visuals
Make sure to use color themes and images that complement the holiday spirit. You can go for traditional vibes with vivid shades of red and green, Christmas trees, and Santa Clauses that never fail to fit the atmosphere. However, if your branding requires more minimalistic visuals, you can create more tame designs. Just make sure your newsletter still looks memorable and suits the theme.
- Segmenting Customers
Use consumer segmentation to increase the efficacy of your email marketing. Create distinct emails for devoted clients and frequent clients who are merely preparing to communicate with you.
Go beyond just using the recipient’s name to address specific needs with relevant offers and discounts. Customized emails increase the likelihood of desired behaviors and foster confidence.
- Straightforward Layout
Make use of a clear call-to-action and a clean, high-quality design. Readability is ensured, and the reader’s focus is maintained on the main idea with few images and attention-grabbing headlines.
Drip email campaign setup will be quicker and more effective. Automated emails will provide ongoing interaction throughout the year, not just for Christmas. The effectiveness of the appeal will be enhanced, particularly among consumers who are about to make a purchase.
- Improve Send Times
Optimized email send timings boost open rates, engagement, and conversions by reaching recipients when they are most likely to act. Analyze past data, divide audiences into early planners and last-minute shoppers, and design emails for optimal times of day. Use automation tools, A/B testing, and time zone-based scheduling to boost effectiveness.
- Optimize for Mobile
According to TechCrunch, 75% of Gmail’s 900 million users utilize mobile devices to access their accounts. This implies that your audience is probably going to read your newsletter on their phone. Make your newsletters easy to read and absorb to target this population. A single scroll should reveal the main offer.
Christmas Email Subject Lines
Add an attention-grabbing Christmas subject line. Use holiday-related phrases and keep it brief to make it effective and mobile-friendly. It will make your message timely, pertinent, and in line with the excitement of the season. In order to generate a sense of urgency, we also advise highlighting time-sensitive promotions and demanding prompt action by utilizing language that communicates exclusivity. These are some subject ideas.
- Unwrap Your Holiday Surprise Inside🎁
- Last-Minute Christmas Deals You Can’t Miss 🎄
- A Gift Just for You-Limited Time Only ✨
- Ready to Sleigh Your Shopping List?🛷
- Warm Wishes + Big Savings This Christmas ❄️
- Stocking Stuffers Starting NOW🎅
- Holiday Magic Is Only One Click Away🌟
- This Christmas Treat Won’t Last Long🍬
- It’s the Most Wonderful Sale of the Year🎶
- Make Their Christmas Sparkle With Something Special💖
Launch a Successful Christmas Email Campaign with Flowium
It can be challenging to plan a Christmas email campaign for 2025, but you don’t have to work alone. The email marketing specialists at Flowium are prepared to assist you in developing a plan that engages your target audience and produces quantifiable results. Schedule a call to make sure your marketing campaigns are successful!
