Black Friday
7 min read

8 Tips To Choose A Perfect Black Friday Email Template

Written by Andriy Boychuk
Black Friday
7 min read
Table of Contents

    More emails are sent on Black Friday than any other day of the year. Because inboxes are so flooded, you have to find a way to differentiate yourself and grab people’s attention. Creating personable Black Friday email subject lines or choosing the right Black Friday email template can help you accomplish that.

    Along with providing stunning designs that stand out, templates:

    • Save time
    • Provide consistency
    • Eliminate human error

    If you start looking for an email template, you’ll realize that you have tons of options. That can make choosing the right template seem like an impossible task.

    Let’s go over some features you need to select when choosing an email template for your Black Friday marketing campaign. Then, you can pick your template and create your campaign.

    Choose a Customizable Black Friday Email Template

    A black Friday email template might be gorgeous and contain all the features you want, but if it’s not on-brand, it won’t help you. Choose an email template that you can customize to fit your brand.

    Once you choose the template, you need to personalize it, so it includes your brand’s:

    • Logo
    • Fonts
    • Visuals
    • Color scheme
    • Voice

    This will allow you to stay on-brand so you don’t alienate your customers. If you don’t stay on-brand, you might confuse the recipients and lose sales.

    Make Sure the Template Is Responsive

    People access Black Friday emails on tablets, mobile phones, and computers. A responsive Black Friday email template is designed to adapt to screens of all sizes.

    Once you find a responsive template, test it. Email yourself and open the message on different devices. If it looks great on all of your devices, you know it really is a responsive template.

    Don’t Go Too Heavy With Images

    You want your Black Friday emails to load quickly. Remember, customers tend to have short attention spans, so you could lose a sale if it takes too long to load.

    You can speed up the load time by choosing a Black Friday email template that isn’t too heavy on images. You want to have some graphics, but don’t overwhelm recipients and devices by adding too many images.

    Put the Deal Front and Center

    People have deals on their minds when it’s almost time for Black Friday. If they open an email and just see a bunch of words, they will close out.

    You can choose a Black Friday email template that puts the deal front and center. If you’ve opened many Black Friday emails over the years, you know this is a popular format, and for a good reason. When people see the deal right away, they’re going to stick around to learn more.

    Consider Interactive Content

    Some email templates allow you to include interactive content. Interactive content includes content you can:

    • Click
    • Swipe
    • Scratch

    Forever 21 provides a perfect example of using interactive content in a Black Friday email campaign. The retailer sent an email that contained three scratch-off options. Recipients scratched off one of the choices to reveal their deal.

    This is a fun way to get people excited about your Black Friday deal. You can choose a template that will make it easy to send interactive content to your subscribers.

    Don’t Include Too Many Elements

    This is in line with keeping your deal front and center. You don’t want to use too many email elements since that can take away from your deal.

    The two most important elements are the:

    • Offer
    • Call to action

    Everything else should be in the background.

    Select a Sharable Template

    You want your Black Friday email marketing camping to spread like wildfire. You need two things to make it happen, which are:

    • A great offer
    • Sharable options

    Choose a Black Friday email template that allows people to forward to a friend. Then, your subscribers can let everyone in their circle know about your great deal.

    Make Sure It Connects to Social Media

    During Black Friday, you should have an active presence on social media and email. Combine the two by choosing a template with social media buttons. Link the buttons to all of your accounts, including:

    • Facebook
    • Twitter
    • Instagram

    Then, people can follow you on social media to keep up with the deals as well. This can help you increase your sales by leaps and bounds.

    The right email template will allow you to create a stunning email marketing campaign. Keep these tips in mind when choosing your template. Then, you can build your campaign and let the world know about your offers.

    Further Reading

    How to Set Up the Perfect Black Friday Campaign on Klaviyo
    The Best Day to Send a Black Friday Email
    The 8 Types of Black Friday Email Alerts
    The Perfect Black Friday Email Content for Your Campaign

    Talk email strategy with an expert