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How to optimize your email in Klaviyo to increase the revenue

Written by Andriy Boychuk
1 min read

In this video, I will show you a small change you can make to see the immediate result in your revenue increase.

The change is to update your logo link from a generic home page to the specific page where you want to send people.

Hi, this is Andriy from Email Marketing NYC and today I’ll show you one tip, one trick that I use for many clients and is very successful. When I did a lot of audits of Klaviyo accounts, I noticed one thing: a lot of people putting their logo, their company logo at the top of email and the most clickable place where people clicking. and the most clickable place where people clicking. Sometimes it’s not the most, but there are a lot of, big percentage of people are clicking on that logo. And in general, like 95% of people are putting just homepage of their website. Either it’s abandoned cart, email, is it different kind of email in browser or abandonment promo email, doesn’t matter. People putting just homepage. And this is how people are losing money. Because if you have a promo, you have to direct to promo page. Especially if you have abandoned cart, instead of just directing them to homepage, you can drive them to checkout page where they left a product they wanted to buy, but they didn’t finish the purchase. So I will show you right now the quick example. Let’s go to “abandoned cart”. Let’s go to “view analytics”. So click on “link”. There it is. And go “visual”. As you can see, 6% of clicks are on this link 6% of clicks are on this link and it goes directly to the homepage. So in this case, what I did just to show the client difference what I did just to show the client difference for A/B split test, I inserted the URL for “abandon the cart”. It will increase number of orders because we are directing people to the right place. So this is just a quick video where I just want to show you how one small change can increase your revenue. Instead of inserting link to your homepage, insert to specific pages: to use a promo or abandoned cart or browser or abandoned product. So it’s up to you where you’re sending them, but do not send them to homepage. The homepage is very generic unless you don’t know where to send them to, send them to home page. But I highly recommend if you have a logo in your email at the top, please add unique links where you’re sending your visitors, subscribers. Please subscribe to my YouTube channels. I’ll be releasing more and more Klaviyo videos where I find new things, when I learn new things, what’s working and not working for my client, and I would like to share it with you so you can learn yourself and increase revenue for your business. Thank you. It was Andriy from Email Marketing NYC. Bye.

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Talk email strategy with an expert