Black Friday
6 min read

The 8 Types Of Black Friday Email Alerts

Written by Andriy Boychuk
Black Friday
6 min read
Table of Contents

    Black Friday is an exciting time to own an e-commerce business. Check out our Black Friday checklist to make sure you have everything ready for the big day.

    You know you can boost your profits with the right marketing strategy. That strategy should include creating personable Black Friday email subject lines and sending Black Friday email alerts to your subscribers.

    Email alerts allow you to build excitement and inform your readers. Let’s go over some email alerts you can send to your subscribers before Black Friday.

    Discounts: The #1 Black Friday Email Alert to send

    People scour their inboxes when Black Friday nears, looking for discounts from their favorite retailers. Black Friday email alerts related to discounts should be the foundation of your Black Friday email campaign.

    Discount emails usually include eye-popping graphics marked with the amount of the discount.

    For instance, if you’re selling headphones at half off, you could send an email with an image of the headphones. Then, include text over the image that shows the savings.

    Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage. We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.

    Send Giveaways to Engage Your Audience

    Freebies are also a major component of Black Friday shopping. Retailers of all sizes offer giveaways to increase customer loyalty. Also, when you give items away, people are more likely to buy something from you.

    If you are offering a giveaway, set up Black Friday email alerts with that information. Then, you can expect increased online activity on Black Friday.

    Are you unsure of what to offer? In the past, popular giveaways have included:

    • Weekender bag from DSW
    • Throw or plush robe from Ulta Beauty
    • Photo with Santa from Bass Pro Shops and Cabela’s
    • Coffee at Corner Bakery

    You can choose to give something away with no strings attached or with a purchase. Both can provide amazing results.

    Doorbusters: Get People In Line For Your Deals!

    Doorbusters are one of the most exciting aspects of Black Friday shopping. People love the chance of getting massive deals when stores open their virtual doors.

    If you have a doorbuster, send an alert with the information.

    Remind people that doorbusters are only available for a limited time and on a first-come, first-serve basis. Then, people will anxiously await the start of your Black Friday sale.


    Do you intend to run a contest for Black Friday?

    Let your subscribers know by sending an email alert. Explain the rules of the contest and what they will need to do to enter.

    There are countless options for Black Friday contests. You can:

    • Pick an email subscriber at random for a special discount
    • Send instant coupons, with one including a top prize
    • Give away a shopping spree

    The contest you run depends on your budget and market. Even if you don’t have a lot of extra spare cash, though, you can run a fun and exciting contest. Just make sure your email subscribers know so they can join the fun.

    Favorite Products in Stock

    You should collect customer data when people shop on your website. Use that data to set up Black Friday email alerts announcing products that are in stock.

    You can send stock alerts for products that your email list is interested in buying. Be sure to include scarcity in the email so they know if they don’t act soon, they’ll miss out on the deal.

    Free Shipping and Other Incentives

    Standing out is important on Black Friday. Some retailers choose to offer incentives to help them attract more customers.

    If you run an e-commerce business, free shipping is an excellent incentive. People are more likely to pick up a deal if they don’t have to pay for shipping.

    Choose an incentive and then announce it to your email list. The incentive will give them yet another reason to shop at your store on Black Friday.

    Countdown Timers

    You can send Black Friday email alerts that contain countdown timers to remind people that your sale is right around the corner.

    Countdown timers build excitement around the sale.

    They also remind people that Black Friday is fast-paced, and they need to grab discounts quickly before the products sell out.

    Extended Sales

    If you are going to run your sale past Black Friday, let your subscribers know. Some retailers choose to offer special savings for an extra day or two, so they can continue making money.

    Keep in mind that you need to create a sense of urgency if you extend your sale. You can do this by offering different products each day of the sale. That way, people need to come back every day to get another deal.

    Create Your Black Friday Email Alerts Today

    A strong email marketing campaign can help you reach your audience and make lots of sales. Go over your discounts and then create alerts based on your offerings.

    Send alerts up to Black Friday, so your recipients will remember that you have amazing deals. Then, they can click on the links in your emails and grab the deals.

    Further Reading

    8 Tips to Choose a Perfect Black Friday Email Template
    How to Set Up the Perfect Black Friday Campaign on Klaviyo
    The Best Day to Send a Black Friday Email
    The Perfect Black Friday Email Content for Your Campaign

    Talk email strategy with an expert