1 min read

How to create birthday flow in Klaviyo

Written by Andriy Boychuk
1 min read

https://youtu.be/XdTTu_O8Gk4

Hi, this Andrew from Email Marketing NYC. And today, I’ll show you how to create a birthday flow in Klaviyo. So, let’s go to your Klaviyo account, click on the flows. By the way, to be able to create birthday flow, you need to collect somehow, birthday information. It can be a one-day subscribe to your emails, it can be from like one-day check out on your site. So, that information, their birthday date you need to have in Klaviyo to be able to create birthday flow. So, create a flow, you click create flow. Let’s do birth, birthday flow example, create a flow and now you have your options. And since it’s date specific, we’ll select date and select birthday and, So, it depends what your strategy is, do we want to send the email before? Do you want to send on the person’s birthday and say like happy birthday? Or it’s up to you. So, it’s based on your strategy, but let’s say we want to send on birthday. Let’s say we want to send like 7:00 AM. 7:00 AM. Oops. 7:00 AM. Okay. We don’t want, oh, okay. I got it. Seven. Okay, and when should this flow repeat? We want to repeat it yearly because it’s a birthday and we want to send them this remind, like happy birthday every month, every year. And we do email and that’s it! So, you just create your email, let’s do, I don’t know, like some, let’s do this one, the first one, click save, done. And so, when today’s date will match with your contacts, contact a subscriber, birthday field, like date, like birthday date, and today’s date will match. This flow will be triggered and they will receive this email at 7:00 AM, in our case. So, this how you create birthday flow in your Klaviyo account. Please let me know if you have any additional questions, about this birthday flow. Thank you.

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