1 min read

How to Create a GEO-Tag Location Segment on Klaviyo

Written by Andriy Boychuk
1 min read

In this video, you will learn how to create a GEO Segment in Klaviyo. I will explain the types of segments and types of location. By the way, marketers who use segmented campaigns see as much as a 760% increase in revenue. Check this in-depth guide to email segmentation. 
Some are for the wider area and some are more localized.  For people that live near your store, you can send them emails for event days or pop up shops. This feature can also be very useful so you can design your emails for a specific area and target audience.
 

– Hi, in this video, I’ll show you how to create segment based on person’s location. This technique that I’ll show you and how to build the segment is not 100% accurate. People can move to different location and not engage with your emails. And that location will be inaccurate. However, it is 80% good, so you should use that metric. Before we continue with the video, I have a short announcement to make. We are growing and we have a few spots available for new clients. And I would like to tell you about our partner program. Give $1,000. Get $1,000. How does it work? If you know anybody in your network who are e-commerce brand, online retailers, please refer them to us, and if they sign up with us, you will get $1,000 and they will get $1,000 discount towards their credit. Or if you are an e-commerce brand and you would like to work with us, we will give you $2,000 towards your first month of the retainer. Just visit flowium.com/partner and see the details of our partner program. And we have a template there, email template, which you can send it to your friend or somebody you know in e-commerce space. And let’s start. So go to your Klaviyo account. Click on Create Lists and Segments. And create segment and let’s do location. I live in here, so New York. So let’s do Properties about someone. And there’s few values. I believe it’s state, state region, city, and also zip. But remember, zipcode, it will be based only if they purchased something or started their checkout process and did not finish. I would strongly recommend to use something like the city for example. And this is one set of properties that you can use, but there’s also geo-location. I believe they use IP to define it. So someone’s approximate location. So let’s do someone’s approximate location was in, let’s do, I don’t know, 50 miles off and let’s do my zipcode is 10304. This is my office. And country is… United States of America. So let’s do this one and see how many people are in this segment. So first, it’s profile property and second is geo-location. And this is the entire article. So this is IP. What I just showed you, the second option. And this one, profile is based of one-day opened but never purchased. Profile makes his first purchase. Profile opens. We can read it more about understanding when and how Klaviyo sets a profile location if you want to go in deeper details. But you see, there’s nobody here. Oh, because I put AND not OR, so let’s remove this one and let’s do update and see how many people. It looks like already 1,259. So this is how you create those kind of segments. And you can create some kind of dynamic flows. For example, if you have a location of your store, let’s say instead of Staten Island in New York, and somebody joined your segment, you say, hey, like, it’s nice to see you in the area. Like, we have a store. Or maybe you don’t want to be creepy, saying like, hey, nice to see you in the area. Just randomly send an email and say like, hey, we have a store on Staten Island. Would you like to visit us and so forth? I hope it helps. In case you have any additional questions, please let me know.

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