In this video, you will learn how to create a GEO Segment in Klaviyo. I will explain the types of segments and types of location. By the way, marketers who use segmented campaigns see as much as a 760% increase in revenue. Check this in-depth guide to email segmentation.
Some are for the wider area and some are more localized. For people that live near your store, you can send them emails for event days or pop up shops. This feature can also be very useful so you can design your emails for a specific area and target audience.