3 min read

How to clean up your list in Klaviyo

Written by Andriy Boychuk
3 min read

Hi, this Andriy from Email Marketing NYC and today I’ll show you the list thing. It’s very important for Klaviyo or any other email marketing services, but I will show you how to do it in Klaviyo, what’s a proper way to do it. First, we’ll need to create suppression list: subscribers to suppress, and different people use different criteria. and different people use different criteria. But for example, for this brand, I created “people who did not open any emails in 100 days”, “people who did not click 100 days”, by the way, I did open and click because sometimes Klaviyo miss tracking opens, but they track likes. Also who plays zero orders, who receive at least 10 emails, and who is not on suppressed list. And also we have re-engagement campaign. And I’m saying somebody who receive a re-engagement, And I’m saying somebody who receive a re-engagement, the last email in re-engagement flow. So basically this is… So currently we have- I’m cleaning once a month and I already did like two days ago. So right now we have 48 members. So what we need to do now, we click “export segment to CSV file”, we click “export segment to CSV file”, and then we will import. So “list export”. Okay, this is good. And now what we need to do, we go to “profiles”, And now what we need to do, we go to “profiles”, “suppress profiles”, and now we click “upload file” and we are looking for that file. So I did on the first, so this is online Click “okay”. Upload, suppress- Oh, okay. So this is a problem. What we need to do now, we need to delete all columns except the email column. we need to delete all columns except the email column. So we have email. Okay. So now we do “upload”, we choose the correct file. we choose the correct file. This file, load. So it will increase our suppression list subscribers. So it will increase our suppression list subscribers. By the way, all people who are on a suppression list, they are not count towards your active subscribers. That means you do not pay for any suppress lists. I mean, anybody who are on suppressed lists. So this is how you clean your list. By the way, if you have a lot of people who do not open your emails, if you have a lot of people who do not open your emails, it will affect your deliverability and if people don’t receive emails from you, they don’t buy from you or they don’t hear your message. So I highly, highly recommend. I know sometimes it’s good to have a big list and you don’t want to delete emails. You don’t want to delete emails from your list, but listen: if people don’t buy from- if they do not open your emails, it’s useless to have them in your list. So I highly recommend to do this at least once a month. If you’re too busy, do it at least once a quarter. If you’re too busy, do it at least once a quarter. You have to do it. You clean up your list. If you have any additional questions, please let me know in comments below, thank you.

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