When choosing an email marketing platform in 2026, one of the key selection criteria will, of course, be the price of their services. Among the competitors in this advertising industry, there may be both standard and exclusive features, but when focusing on the former, the reputation of the platform and the price of these services matter most.
If you are already here, you are probably interested in how much Constant Contact costs. As well as a brief description of the prices and services offered for them. We will provide you with this information and even more, includе comparisons with industry standards and competing platforms.
Short Overview of Constant Contact Pricing
Certainly, before choosing a plan and paying for the tool’s features, you will need to try them out and understand whether they are suitable for your business. Therefore, the main questions are: How much does constant contact cost? Is Constant Contact free? Does Constant Contact have a trial period? As for free plans or features, Constant Contact does not offer them even for a minimum number of contacts, which is not unusual in the market.
However, Constant Contact does offer a trial period, which will give you the opportunity to try out the features to see if they suit your business. Earlier, this period was 30 days, but now it has been reduced to 14. The trial gives you access to all the basic features, including: drag-and-drop email builder, professional templates, contact segmentation, basic automation, support team, and more. You can try them out in test campaigns that allow up to 100 sends. In addition to the trial period, there is also a 30-day money-back guarantee if the features do not suit your business during this period.
Additional discounts:
- When ordering a plan for 12 months in one go, a 15% discount is provided.
- Non-profit organizations also receive special discounts of up to 30% when prepaying.
Plans Pricing
Now, let’s move on to the paid Constant Contact rates. The pricing structure is multi-tiered and depends on the number of contacts you manage and the number of emails you send. Constant Contact prices start at $12 per month for a maximum of 500 contacts, which is the price for the Lite plan.
The cost for the Constant Contact Standard plan is $35 per month, and the Premium plan costs $80. For this price, you get the same maximum of 500 contacts, but with access to different features. We will look at the difference between the main features offered in the different plans in the table below. But first, let’s look at the difference in plan prices depending on the number of contacts in your lists.
Plan Prices Depending on the Contacts
| Contacts | LITE per month | STANDARD per month | PREMIUM per month |
|---|---|---|---|
| 0-500 | $12 | $35 | $80 |
| 501-1,000 | $33 | $55 | $110 |
| 1,001-2,500 | $50 | $75 | $150 |
| 5,001-10,000 | $120 | $160 | $275 |
| 20,001-25,000 | $280 | $310 | $425 |
| 45,001-50,000 | $430 | $460 | $575 |
On the Constant Contact website pricing, you can find many more price variations for contact lists, but clear prices are limited to 50,000 contacts. If your business has more than 50,000 contacts on your list, you can contact the platform’s specialists and order a custom plan with a corresponding transparent price.
It is important to note that Constant Contact is currently running a promotion where you can get the Standard plan for only $1 for the first month in celebration of the start of 2026.
Available Features Depending on the Plan
When choosing a plan, it is important to assess which platform features you need and which ones you should not overpay for because they are unnecessary for your business. Constant Contact provides a complete overview of the features available in each plan. Below, we will focus on the key differences in the main features that Constant Contact customers are often interested in. For a complete overview of the features in each plan, check out the article below.
| Lite | Standard | Premium | |
|---|---|---|---|
| Onboarding | Live onboarding with experts to instruct you | Same as Lite | Supported priority onboarding |
| SMS | $10/month for 1-500 messages | Same as Lite | Includes 500 messages |
| Live Support | Live call and chat with experts | Same as Lite | Priority support without delays |
| Drag-and-drop email editor, AI copy generator, and email templates | Lite features +email scheduling and subject line testing | Same as Standard, +dynamic content | |
| SMM | Automatic posts on Facebook, Instagram, LinkedIn, and other social media | Scheduling of all social media posts in advance | Same as Standard |
| Reporting | Basic: see growth and declines | Advanced: specification of customers who opened and clicked on emails | Same as Standard |
| Automation | Template for 1 automation | 3 automation templates, AI campaign builder, and automatic resend to non-openers | Same as Standard, +unlimited templates, custom automations, eСommerce templates, auto-send welcome emails |
| Contact Management | User-friendly management, web signup forms, and 1 custom segment | Same as Lite +10 custom segments | Same as Lite with unlimited custom segments |
| Advertising | — | Versatile social media ads manager | Same as Standard, +Facebook lookalike targeting, Google Ad Manager, and SEO recommendations |
| Events | Host events, sell products, and take payments | Same as Lite | Same as Lite |
| Integrated Apps | Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite, and more! | Same as Lite | Same as Lite |
Constant Contact Fees of Send Allowance System
The surcharge for the number of contacts in your email list is not the only factor that affects the pricing of Constant Contact’s email marketing services, as it is also based on a system of “send allowance”. According to this system, your emails have a free limit based on the number of contacts and the plan you are subscribed to. The surcharge for exceeding the limit is not that high, costing only $0.002 per email that exceeds the limit. That is not a big deal, but it is also important to note. The limits for each plan are as follows:
- Lite: 10 times the number of contacts in your plan
- Standard: 12 times the number of contacts in your plan
- Premium: 24 times the number of contacts in your plan
If you exceed the above limits, you will automatically be charged no more than $0.002 per email. The good news is that automated emails, such as welcome messages and abandoned cart reminders, are not counted towards your email sending limit or overage fees. The limit only applies to pre-scheduled campaigns, such as automated resends to those who did not open your emails.
Detailed Overview of Constant Contact Pricing Tiers
Each of Constant Contact’s pricing plans is designed to meet the needs of businesses of all sizes. Having reviewed the platform’s general pricing policy, we will now examine each plan in greater detail so that you can choose the one that suits you best.
Lite Plan
Best for: small businesses, freelancers, startups
The Lite plan is the basic option, designed for those who do not need extensive marketing automation. The price of $12 per month includes emails for 500 contacts on your list, basic email marketing features, 1GB of storage, tools for creating professional emails, and the option to track key performance indicators. Mastering these features will open the way to the world of digital marketing and the creation of effective marketing campaigns, even if on a small scale.
This starter plan does not include SMS marketing features or complex automation tools, as those who are just starting out in digital marketing will not be able to take full advantage of these features in the early stages.
✅Included in the Lite plan:
- Basic contact segmentation
- Email template builder with drag-and-drop functionality
- Social media marketing and reporting
- AI-powered content recommendations
- Automated welcome email
- 1 GB of file storage
❌Not included in the Lite plan:
- Use by more than 1 user
- Advanced automation capabilities
- A/B testing features
- Advanced contact management
Standard Plan
Best suited for: small and medium-sized businesses
By upgrading from Lite to Standard, you’ll get more advanced marketing features at a starting price of just $35 per month. These features will allow you to take your marketing strategy beyond basic email campaigns. Businesses that have been on the market for some time already have a sizeable customer base. A large audience requires advanced automation capabilities and simplification of basic email campaign development processes. The Standard plan is designed to optimize email marketing development. In addition to automating marketing processes, Standard plan owners will also be able to increase customer reach through access to multichannel marketing capabilities.
Broader access to features will allow you to effectively segment your large audience, test emails using A/B testing, thereby personalizing email campaigns and increasing their effectiveness. Automation in the Standard Plan will save you time and effort in developing and sending triggered email campaigns, such as welcome emails and abandoned cart reminders.
✅Included in the Standard Plan:
- A/B testing of email subject lines
- Advanced contact segmentation
- Ready-made automated email and SMS workflows
- Email subject line personalization and AI-powered recommendations
- Advanced reporting and analytics
- Multi-channel marketing tools
- Social media AD manager
- Access for 3 users
❌Not included in the Standard plan:
- Access for more than 3 users
- Integrations with Google Ad Manager
- Customizable automation flows
- Contact activity segmentation
Premium Plan
Best suited for: large companies and enterprises
In the Premium plan, the price for companies will be slightly higher as a payment for full access to all advanced features and even more. With 500 contacts on the list, the price of the plan will be $80 per month. This top-tier plan includes everything that large companies with complex marketing needs might require. Constant Contact Premium plan owners will get extensive omnichannel marketing capabilities, such as Facebook and Google Ads integration, as well as SEO tools. For large-scale marketing campaigns, the platform provides 25 GB of storage to accommodate extensive media libraries.
The cost of the Premium plan is also fully justified by the unlimited number of user accounts, allowing agencies or larger marketing teams to have full, unified access. In addition, features such as advanced segmentation and ad retargeting will deepen data-driven marketing, increasing overall effectiveness and ROI.
✅Included in the Premium plan:
- 25 GB of file storage
- Unlimited number of user accounts
- Integration with Google Ad Manager
- Advanced segmentation capabilities
- Advanced reporting and analytics features
- SEO recommendations and tools
- Customizable automation workflows
- Priority customer support
❌Not included in the Premium plan:
- User-friendly interface for extensive features
- Guided introduction to advanced features for less experienced users
Constant Contact Plans and Pricing Comparison With Competitors
When choosing an email marketing service platform for your brand, the first thing you will do is find out the prices and services offered for them among the main options on the market. Once you have this information, the next step is to compare them in order to choose the most advantageous option. We have already gathered the basic information about Constant Contact’s pricing for you, so now we are providing you with a comparison with the main competitors to save you time searching and gathering data. The table below compares Constant Contact, Omnisend, and Klaviyo, highlighting their pricing structures:
| Constant Contact | Klaviyo | Omnisend | Mailchimp | |
|---|---|---|---|---|
| Free plan | ❌No free plan, trial only | ✅Up to 250 contacts, 500 emails/month, +150 free SMS/MMS credits | ✅Up to 250 contacts, 500 emails/month, limited features | ✅Up to 500 contacts, 2,500 emails/month, daily send limits |
| Initial paid plan | $12/month for 500 contacts | $20/month for 251-500 contacts | $16/month for 250+ contacts | $13/month (varies with contacts) |
| Mid-tier plan | $35/month | Email+SMS plan for $35/month (251–500 contacts) | — Pricing scales mainly by contact count | $20–$25/month |
| Premium plan | $80/month | $175/month for 10,000 profiles | $59/month minimum, increases with list size | $350/month |
| Pricing model | Based on contact tiers | Based on active profiles and channels | Based on contact tiers and feature access | Contact & feature tier |
| Contact scaling | Price increases as the list grows | Automatic upgrade for exceeding active profile limits | Automatic scaling according to the list size | Price increases with contact count |
| SMS marketing | Available as a paid add-on | Available via SMS credits (150 included on free plan) | Included in Pro plan, with SMS credits | Paid add-on |
| Trial period | ✅Free trial, 30-60 days, region-dependent | ✅Free plan available (no time limit, usage-based) | ✅Free plan available | ✅Free plan available |
| Best suited for | Small businesses, nonprofits, simple email campaigns | Data-driven eCommerce brands with advanced segmentation needs | eCommerce brands needing email+SMS automation | Small to mid-sized businesses seeking flexible all-in-one marketing |
Klaviyo
The Klaviyo platform can develop effective personalized marketing automation based on data, which is an excellent solution for eCommerce businesses. Thanks to the customer data collected by Klaviyo, the platform provides advanced segmentation and personalization capabilities by tracking your subscribers’ behavior in real time via email and SMS channels. Klaviyo combines the features of a multifunctional email marketing tool and a powerful CRM to provide you with detailed analytics. With detailed customer data, you can optimize customer retention and revenue growth, especially when operating on a large scale.
Omnisend
The Omnisend platform is unique in its system that integrates email, SMS, and push notifications into a unified whole, creating convenient management for eCommerce. It is designed to support and facilitate the work of online stores with ready-made automated workflows, customer segmentation, and sales-oriented messages. The user-friendly configuration of the Omnisend platform allows growing brands to reach customers through omnichannel marketing effectively and without the requirement of technical expertise.
Mailchimp
Mailchimp is one of the most popular marketing platforms due to its versatility. It is designed to superficially combine all the necessary functions, including email marketing with basic CRM functions, automation, landing page creation, and analytics. Small businesses with limited contact lists can utilize some of these versatile features at no cost with a free plan. Mailchimp may lack the depth of functionality for large brands, but it is a great solution for small and medium-sized businesses looking for flexible marketing tools that combine ease of use with advanced functionality.
How to Choose a Constant Contact Pricing Plan?
The choice of a Constant Contact email marketing pricing plan should be based on the needs and budget of your business. More expensive plans may include features that cannot be fully utilized in small or start-up businesses, and you will simply be overpaying. For large businesses, on the other hand, the premium plan may not be enough, and you will need to discuss a custom plan. Therefore, let us discuss how businesses of different sizes and needs can choose a Constant Contact plan:
Start-ups with a small contact list or freelancers:
The Lite plan will include all the features you need, and its price will be affordable for your budget. For only $12 per month, you will get the key features you need for email marketing. Thus, for basic minimum needs, the Lite plan will be a cost-effective solution.
Small and medium-sized businesses:
If your company has already built up a sizeable customer base and needs tools to automate email marketing campaigns or segment your audience to achieve better results, the Standard plan will be a good fit. For a starting price of $35 per month, you’ll get all the tools you need for the above-mentioned needs.
Large organizations or those who need full access to a wide range of features:
Full access to various features, such as Google Ad Manager, is included in the Premium plan, which starts at $80 per month. With it, you also get unlimited access for any number of users. However, Constant Contact’s Premium plan also has some limitations. If your needs exceed the Premium plan’s offerings, you can contact Constant Contact support to create and order a custom plan.
Non-profit organizations:
Constant Contact’s pricing plan for non-profit organizations will depend on your needs and the size of your contact lists, but the main thing to remember is that Constant Contact is one of the few platforms that offers discounts for non-profit organizations. This makes your partnership even more beneficial.
Final Thoughts
Based on our review of Constant Contact’s pricing and features, we can summarize as follows. The platform’s pricing policy is reasonable, and given the extensive, universal features offered by the plans, it is also quite cost-effective. On the downside, there is no free plan, which would allow small businesses to continuously benefit from the platform’s features on their growth path before upgrading to a paid plan with more advanced features. As an alternative, a free trial period is offered, during which potential customers can try out the basic features and understand the strengths of Constant Contact.
One of the main advantages worth noting is the discount for non-profit organizations. The discount ranges from 20-30% depending on the agreement, which, combined with low pricing plans, makes it a generous offer for non-profit organizations.
If you are unsure which pricing plan or even which platform to choose and want to minimize the effort and time spent searching for the right option, we know how to help you. Our company, Flowium, is not simply an email marketing platform, but a professional agency that has been developing email campaigns for businesses in a wide range of industries for years. You can contact us and, based on your needs, we will provide you with a suitable offer at a favorable price.
