5 min read

The Gluten Free Bar (The GFB) – Klaviyo Project – Case Study

Written by Andriy Boychuk
5 min read
Table of Contents

    The Gluten Free Bar is the company which produces gluten-free snacks. The company was created by two brothers (the gluten-free brothers 🙂 ). Elliott Rader contacted me in May 2017 and asked me to help them to develop the email marketing for their company. At that moment they were using MailChimp but wanted to transition to Klaviyo. I helped them with the planning the transition, strategizing the campaign, managing the project and implementing the whole process.

    The coolest thing during our collaboration was when I walk one day into a local grocery store and find the gluten free bar product on the shelves. I could not resist to buy and taste it. The taste was amazing. By the way here is the picture I sent Elliott 🙂 after I bought it. I was excited to share.

    After implementation of the email marketing strategy for The Gluten Free Bar the revenue increase was 12% in 30 days.

    Klaviyo screenshot showing revenue and flow percentages


    Abandonment Cart – Open Rate 43%, Click Through Rate 14%

    Lead Nurture – Open Rate 55%, Click Through Rate 21%

    Here is the testimonial he left me after the project was successfully completed.

    I worked with Andriy on a Mailchimp to Klaviyo migration. Andriy is very methodical and good at what he does. He lays out a plan and sticks to it, but most importantly he makes you stick to the plan as well. He will push a project forward even if the going gets tough and he does not give up. Andriy was always willing to get on a call and talk things through and he is concerned with making sure that you feel good about where the project is and if you’re not, he’ll fix it. I highly recommend Andriy.

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