As a business owner, you want to maximize your mobile ecommerce conversion rate. More and more people now shop on their smartphones or tablets, but their shopping experience is not the same. They will be viewing your content on a screen that is a different size. They may also be away from home and relying on data instead of Wi-Fi. Learn how to calculate and boost your mobile ecommerce conversion rate to maximize your profits.
How to Calculate Your Mobile eCommerce Conversion RateCalculating any conversion rate, such as the email marketing conversion rate or the mobile ecommerce conversion rate, is as simple as dividing the number of people who purchase by the number of people who visit your page. If you want to calculate your mobile ecommerce conversion rate, you will only include people who visit your website via mobile devices in this calculation. So, you would divide the number of people who completed purchases from their mobile devices by the number of people who visited your website using their mobile devices. The important thing here is that you need to make sure to use the numbers for just your mobile visitors. Most analytics programs will divide visitors by channels for you or at least give you an option to do so.
How to Calculate the Mobile eCommerce Conversion Rate for Paid TrafficIf you want to calculate the mobile ecommerce conversion rate for paid traffic, you would follow the same steps as above but use an even smaller section of your audience. You need to look at the specific figures for your paid traffic, such as Google Display Ads or PPC. Depending on the analytics program you use, you may have to find the data for visitors and sales from paid traffic separately for each channel. In other words, you may have to look at channels like :
- PPC advertising
- Google Display Ads
- Facebook Ads
Tips to Improve the Mobile Conversion RateNow that you know how to calculate your mobile ecommerce conversion rate, how do you improve it?
Boost Mobile eCommerce Conversion Rate With a Mobile-friendly FormatIf you haven’t already confirmed that your website and any emails you send are mobile-friendly, then do so. This is one of the most important steps to improve your mobile conversion rate. Mobile visitors will leave your website or immediately close an email if they cannot view it clearly. There are several options to making your website and emails mobile-friendly, but the simplest solution is to go with a responsive design. This will automatically adjust to any screen size, whether visitors are on:
- A smartphone
- A tablet
- A computer
Ensure Buyers Can Pay With EaseTo optimize your mobile ecommerce conversion rate, you also want to think about payment options. Essentially, you want to make sure that customers can pay easily. If they cannot pay within a few clicks or use their preferred payment method, they are likely to look elsewhere for the product. Start by expanding the payment options you accept, if possible. Think about your customer base and if they use another method that you don’t currently accept. Then try to add that option. Some popular payment solutions :
- Google Pay
- Apple Pay
- Ali Pay