6 min read

A Comparison of Klaviyo vs. Convertkit

Written by Guest
6 min read
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    Email marketing is used by thousands of businesses of all sizes across the globe. Indeed, 40 percent of B2B marketers believe email newsletters are the most important component of their content marketing strategy, and 73 percent of millennials prefer to communicate with firms via email. 

    Furthermore, 99 percent of customers check their email every day, and it is by far the favorite method of receiving brand information. 

    We can’t disregard these facts as marketers. That is why it is critical to have a solid email marketing plan. But you must be wondering now how you can achieve effective email marketing. 

    Today we present you a comparison between the most effective email marketing tools. We looked at two of the most popular ones, Klaviyo and Converkit, to see which one allows you to get the most out of your e-commerce business. 

    When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results.

    So, let’s get into it. 

    What are the differences between Klaviyo and ConvertKit?

    Let’s first go through the basic definitions and features of each marketing platform: 

    What is Klaviyo?

    Klaviyo is marketing automation and email platform. A cloud-based email marketing service for e-commerce companies. It enables users to send customized email campaigns based on metrics such as purchase and viewing history, as well as how consumers responded to previous emails. It is a growth marketing platform that enables you to provide more tailored experiences using owned marketing channels like email, SMS, in-app alerts, and online. 


    What is ConvertKit?

    Convertkit connects with your audience. It is a strong new email service provider that offers automation features similar to Infusionsoft without the Infusionsoft pricing. It is a marketing and lead-generating automation solution for professional bloggers, including opt-in forms, drip email marketing, landing pages, and other features. 


    Features: The Basics

    Klaviyo and ConvertKit are both parts of the tech stack’s “Email Marketing” category. 


    Klaviyo provides the following features: 


    • Rapid integrations 
    • Opportunities for segmentation 
    • Keep track of how people use the web. 


    ConvertKit, on the other hand, offers the following essential features: 


    • Sign-up forms and landing pages can help you expand your audience. 
    • A better approach to write conversion-oriented emails 
    • Send the appropriate message to the right person at the right time. 


    Klaviyo vs. Convertkit: Pricing

    Following are the pricing plans of both tools. The best part? Both Klaviyo and Convert kit provides free trial as well as free version for its customers.  




    • Starting from: $20 per month 
    • Free trial available 
    • No credit card required 
    • Free account 
    • Subscription based 
    • Pricing Model: Per Feature 




    • Starting from: $29 per month 
    • Free trial available 
    • No credit card required 
    • Free account 
    • Subscription based 
    • Pricing Model: Per Feature 


    Klaviyo vs. Convertkit: Best For


    Convertkit:  1 to 1000+ users 

    We exist to assist creative in making life online. A creator may be anything from a blogger to a poet to a podcaster… creators make a career doing meaningful work, and they do it online. 


    Klaviyo:   1 to 1000+ users  

    Because of its easy connections with platforms such as Magento, Shopify, and WooCommerce, Klaviyo primarily services e-commerce stores. However, Klaviyo also interacts with B2C and B2B businesses through customized websites. 


    Klaviyo vs. Convertkit: Landing Pages & Forms

    You have a diverse range of website visitors. First-timers, frequent customers, VIPs, super fans, and others are all welcome. Klaviyo provides you with all of the tools you need to greet each guest as if they were a buddy who had just arrived at the party. 


    • Types of flyouts, popups, and embedded forms
    • Targeting by profile, segment, URL, and location
    • Delays in displaying time on page, scroll percentage, and exit intent


    You must have a lot of intriguing ideas as a designer. Using Convertkit, you can test those ideas on your audience in minutes by developing sign-up forms or landing pages. Do they have a subscription? Then you’ve got a winner on your hands. 


    Klaviyo vs. Convertkit: Templates

    The cornerstone of your business is building relationships with those people. Writing visually appealing emails with useful information helps you develop trust and demonstrate your competence. This is where Klaviyo is top on its game, and Convertkit, sadly, lies behind. Why? Because Klaviyo provides you pre-built templates that you can use to create fundamental emails for your company rapidly.  

    On the other hand, Convertkit does not have such templates; it sends only text-based emails or, like the simple image-based emails.   


    Klaviyo vs. Convertkit: Marketing Automation

    The email automation tool assists creators in the following ways: 


    • Create effective, automated funnels. 
    • Set the rules, then let the software handle the rest. 
    • Create a route for a subscriber based on their activities. 
    • Always be aware of what is coming up for your subscriber. 
    • Send relevant material to the appropriate individuals at the proper time. 
    • Segment your audience easily based on their client journey. 


    ConvertKit Automation

    The automation feature in ConvertKit is simple to use. You can deliver well-timed, targeted content to the people in your audience with their visual email automation technology, allowing you to focus on what matters most: building your online business. 


    Klaviyo Automation

    Drag-And-Drop Builder: With our easy drag-and-drop builder, Klaviyo makes it simple to map out your customer journey from beginning to end.  

    A/B Test Your Automated Emails: Unlike other marketing solutions, Klaviyo makes it straightforward to test and optimize automated emails – whether it’s testing with various content, subject lines, or series schedule. 


    Klaviyo vs. Convertkit: Integrations

    The more data you integrate, the more audience insights and personalization opportunities you will uncover. Luckily, both platforms let you set up with robust, ready-to-go integrations that pull in all your data from top e-commerce platforms and marketing tools. What’s more? With Klaviyo, you can integrate as much data as you want, with no limitations or hidden fees. 


    To summarize

    When considering Klaviyo vs. Convertkit, keep in mind that both tools enable you to create engaging emails without the help of a developer or designer. So, don’t be concerned if you have no prior expertise with eCommerce development! Both marketing automation systems are designed to get your business up and running as fast as possible. 


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