3 min read

How Can You Add Personalization To Your Subject Line

Written by Andriy Boychuk
3 min read
Table of Contents

    In this video, I am going to show you how to add personalization to your subject lines and email text. This is a great way to connect with a customer and show you care about the individual. You can also use this if you’re writing to a company or team by putting their brand/business name in the email title.


    You can then offer incentives and discounts for returning customers, for new clients you can give them a discount code for their first purchase. I will show how to create these flows in Klaviyo and save them depending on the situation, this could be for people in a certain city, country or age group.

    – How can you add personalization to your subject line? Hi this Andriy, the founder of Flowium Email Marketing Agency as well as this YouTube channel. If your first time on this channel, I strongly recommend for you to subscribe, and since we are releasing valuable videos every week on Tuesday and Thursday. So let’s get back to the topic. So how can you add personalization to your subject line and preview text? Before we continue with the video, I have a short announcement to make. We are growing, and we have a few spots available for new clients. And I would like to tell you about our partner program, Give $1000, Get $1000. How does it work? If you know anybody in your network who are e-commerce brand, online retailers, please refer them to us. And if they sign up with us, you will get $1000, and they will get $1000 discount toward their credit. Or if you’re an e-commerce brand and you would like to work with us, we will give you $2,000 towards your first month of the retainer. Just visit flowium.com/partner and see that details of a partner program. And we have a template there, email templates, which you can send it to your friend or somebody you know, in e-commerce space. So login to your cloud account, and let’s go to Flows, for examples. Let’s go to Flows, and let’s create the flows, test flow. Subscribes Welcome, okay? So Welcome Series. Tags. Website Global Sign-up, okay. So this, again, this is just test, but I just want to show you. So click on Add it. So I strongly recommend first to think what kind of information you want to add to the subject line. And click Edit Content. And here, let’s say we want to add their first name. So you click on insert property and let’s do first name. And let’s say we want to add, I dunno, what else can we add? Let’s look on strategize. Say, I don’t know, let’s just say the name. I have know why we need this, but let’s say, Hey, Hey Mike, I’m too from the stadium. Again, it’s it’s not it’s bad example, but still, so you see this dynamic code will populate the person as subscribers name, and this is too from, and this will pull their city. So what you do, you just copy this, cancel here, because we don’t want to hear safe content and place it here. You see? So every time when you send email, it will populate was this a first name and the person city name. And again, same thing you can do was a preview text. It will be dynamic. In case you have any additional questions about this, please let me know. Thank you.

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