Technical Essentials

Klaviyo Manual Flow Compared to Other Modes

In Klaviyo, flows do not have an automatic on or off switch. Each individual message in every flow has its own send status that is the draft, manual or live mode. This lets you create a flow series and allow certain emails or SMS to start sending while you finalize other messages and want to send them later on.

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Klaviyo: Manage Email Preferences for Better Segmentation

An eCommerce company that deals with email marketing always aims at reducing unsubscribes. One way of doing so is by allowing your subscribers to manage their email preferences.

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SMS Marketing Platforms — Klaviyo vs Attentive

Klaviyo and Attentive are the two most popular SMS platforms. Most startup businesses struggle to choose between the two, therefore I wanted to provide a concise outline of how I approach SMS tech platform options

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The Trigger Split vs Conditional Split in Klaviyo

Since 2018, Klaviyo has a new feature known as the Flow Builder with options for the trigger split and the conditional split. A flow in Klaviyo allows you to automate touchpoints with your subscribers.

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