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Technical Essentials

Technical Essentials

Effective email marketing starts with thorough technical groundwork. Learn the technical essentials from setting up an automation to generating a coupon code for your offers with these resources.

Klaviyo: Manage Email Preferences for Better Segmentation

An eCommerce company that deals with email marketing always aims at reducing unsubscribes. One way of doing so is by allowing your subscribers to manage their email preferences.

8

MIN READ

SMS Marketing Platforms — Klaviyo vs Attentive

Klaviyo and Attentive are the two most popular SMS platforms. Most startup businesses struggle to choose between the two, therefore I wanted to provide a concise outline of how I approach SMS tech platform options

8

MIN READ

The Trigger Split vs Conditional Split in Klaviyo

Since 2018, Klaviyo has a new feature known as the Flow Builder with options for the trigger split and the conditional split. A flow in Klaviyo allows you to automate touchpoints with your subscribers.

8

MIN READ

How to Send a Test Email in Klaviyo

You will learn how to send test email from campaigns, to your mailbox and to check if everything looks great.

8

MIN READ

What Is the Average Email List Size and Does Size Matter in eCommerce?

The bigger the number the “cooler” you sound, because more subscribers are better. Is this true?

9

MIN READ

How to Connect a Klaviyo Sign-Up Form to a Shopify Store

Use this tutorial to connect a sign up form in the footer and anywhere else on your webstore.

9

MIN READ

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