Marketing Segmentation

Discover how RFM analysis can help you understand your customers better. Learn how Recency, Frequency, and Monetary metrics reveal customer value, improve targeting, and boost retention strategies. Perfect for businesses looking to optimize marketing efforts!

In order to ensure that the correct messages are being sent to the right customers at the right time, email segmentation plays a vital role in a successful email marketing strategy.

Andriy talks about 8 segments that you need to set up for any Black Friday Cyber Monday season.

Properly integrating email segmentation ideas into your existing email campaigns is one of the simplest and most effective ways to increase conversions, generate new leads, build brand ambassadors, and expand the reach of your brand.

Knowing how to segment an email list will give you the tools to send the right messages to the right people at the right time.