Marketing Segmentation

In order to ensure that the correct messages are being sent to the right customers at the right time, email segmentation plays a vital role in a successful email marketing strategy.

I would like to talk about eight segments that you need to set up for any holidays season, but specifically for this Black Friday/Cyber Monday.

Properly integrating email segmentation ideas into your existing email campaigns is one of the simplest and most effective ways to increase conversions, generate new leads, build brand ambassadors, and expand the reach of your brand.

Knowing how to segment an email list will give you the tools to send the right messages to the right people at the right time. 

In this article, we will introduce you to the benefits of email segmentation and show you how to segment lists in Mailchimp’s many versatile and user-friendly email workflow tools. 

In this article, we will provide you with a simple guide to Hubspot list segmentation, and give you some handy tips about how to segment your client database into manageable and hyper-specific groups.