Technical Essentials

Klaviyo: Manage Email Preferences for Better Segmentation

An eCommerce company that deals with email marketing always aims at reducing unsubscribes. One way of doing so is by allowing your subscribers to manage their email preferences.

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SMS Marketing Platforms — Klaviyo vs Attentive

Klaviyo and Attentive are the two most popular SMS platforms. Most startup businesses struggle to choose between the two, therefore I wanted to provide a concise outline of how I approach SMS tech platform options

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The Trigger Split vs Conditional Split in Klaviyo

Since 2018, Klaviyo has a new feature known as the Flow Builder with options for the trigger split and the conditional split. A flow in Klaviyo allows you to automate touchpoints with your subscribers.

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How to Send a Test Email in Klaviyo

You will learn how to send test email from campaigns, to your mailbox and to check if everything looks great.

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What are Klaviyo Flow Filters and How to Use Them

The main purpose of using flow filters in Klaviyo is to automate communication and personalize emails for all your subscribers and customers. Flows are an easy way to nurture ongoing relationships with all your clients.

MIN READ

Technical Essentials

Technical Essentials

Klaviyo: Manage Email Preferences for Better Segmentation

SMS Marketing Platforms — Klaviyo vs Attentive

The Trigger Split vs Conditional Split in Klaviyo

How to Send a Test Email in Klaviyo

What Is the Average Email List Size and Does Size Matter in eCommerce?

What are Klaviyo Flow Filters and How to Use Them

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