Omnisend, a platform developed around email marketing for ecommerce, is still one of the most effective solutions for Shopify. The hype around the platform comes from its low cost and innovative features. That’s why we conducted this research to learn more about Оmnisend cost and share it with you. Thus, if you want to start working with email marketing in 2025 or are planning to switch to another email marketing platform, we have gathered all the information about Omnisend’s pricing plans and compared them to alternative platforms.
Omnisend Pricing Basics:
You probably know that we are big fans of Klaviyo and always recommend this software for your eCommerce store. However, we have to admit that Omnisend’s ecommerce marketing automation software is also worth a look.
The features of their pricing primarily emphasize the fact that paid packages start at just $16 per month. Customers love it! Thanks to this, they also have great online reviews. Add this to the substantial free trial offer, which includes all features up to the Pro level. Plus, a perpetual free service tier, as well as monthly email sending limits outperforming competitors like Klaviyo.
For a better understanding of the overall pricing, we also provide you with Omnisend pricing based on list size.
Omnisend Plans Review
Omnisend is an all-in-one marketing automation software designed specifically for online businesses. It enables you to automate your marketing operations with the aim of growth in mind. Because organizations’ demands change at each level, Omnisend has four price options. Firstly, their free plan, standard, pro, and custom. Each tier has its own set of accessible channels (such as SMS, Facebook, and so on), support, as well as email credits. Before you delve into the details of the plans, we should note that here we will list prices with a minimum number of contacts, however, you can choose the number of contacts that best suits your business.
Free Plan
The Free plan is best for beginners or those who want to at least try Omnisend. The free plan allows you to use all Omnisend features for $0 per month. Send up to 500 emails per month to up to 250 contacts. Publish up to 50 product reviews, all without having to tie up a credit card. You can upgrade your plan as soon as you feel the need to increase your service amount. The last thing worth mentioning about the free plan is that you won’t be able to remove the Omnisend watermark from your forms and emails. This practice is quite common among commercials that offer free plans.
Standard Plan
The Standard plan is best suited for growing and medium-sized businesses focused primarily on email marketing. Most importantly, for email marketing, you get the opportunity to send 6000 emails to a maximum of 500 contacts, without overpayments. For only $16 per month, you get access to all Omnisend features, with unlimited push notifications in addition to up to 1,000 published product reviews, live support chat, and a dedicated customer success manager (for $400 per month).
Pro Plan
The Pro plan is best suited for larger campaigns that also need to use SMS in their marketing channel mix. Starting at $59 per month, you get unlimited emails that can be sent to up to 2,500 contacts, as well as unlimited push notifications and the opportunity to publish unlimited product reviews. Work with dedicated support, advanced reporting, and an account manager ($400 per month) to take your business to the next level.
Speaking specifically about SMS marketing, you get a monthly bonus that includes the number of free SMS to manage the entire customer experience following the plan price. However, this number varies from region to region, so here is a small table with the number of SMS you get in addition to the plan depending on the region.
Custom Plan
The Custom plan speaks for itself. It’s best suited for businesses whose needs go beyond the scope and require a customized approach, such as an outsized contact list or email volume. Still, it is guaranteed to include live support and advanced reporting. A special feature of the custom plan is the free migration option, which provides you with a dedicated onboarding specialist who will help you seamlessly transfer your workflows, segments, and essential contact data.
Omnisend Plan’s Features
We should also clarify that all plans include options such as 24/7 live chat and email customer support, more than 250 high-quality email templates, pre-built workflows, and segments, more than 130 integrations for better data sync, performance reports, and more. Below, we will provide more detailed information about the features provided in the plans.
What’s the Difference Between the Standard and Pro Omnisend Plans?
The Pro plan is better than the Standard in terms of the opportunity to send unlimited emails and more SMS messages. Speaking of functionality differences, the Pro plan provides the option to add a custom domain signature, which can help you improve your deliverability. The rest of the available features and capabilities are not significantly different.
Summarizing the differences we have described, you can understand why and who should choose the Pro plan. It is more necessary for ecommerce businesses that send emails frequently and have extensive segmentation or other reasons that require them to design many different emails. It’s also necessary if you need to distribute through an additional channel in the form of SMS marketing, as the Pro plan for $59/month allows you to send up to 3,540 international SMS.
Starter Omnisend Subscription Discount
If you purchase a paid plan for the first time and pay for three months in advance, Omnisend offers a discount. This discount provides as much as 30% off the monthly subscription price for the first three months.
Below, we will describe the difference in more detail and show you what the benefits are.
- The regular monthly price of the standard plan is: $16/month.
- With the discount, the starting price is only: $11.20/month.
- The total beneficial cost for 3 months is: $33.60 instead of $48 (30% savings).
As you can see, the benefits represent obvious savings. Although perhaps the discount is not quite as noticeable on the standard plan, which has a fairly pleasant price. Therefore, we are showing you what the discount looks like on the Pro plan, to let you see its benefits as well:
- The regular monthly price of the Pro plan amounts to: $59/month.
- The discounted price is only: $41.30/month.
- Total cost for 3 months: $123.90 instead of $177 (30% savings).
After the 3-month period expires, the pricing will return to the regular monthly price. This discount applies only to the beginning of the collaboration, so it only lasts for 3 months, which is still a great deal.
Disclaimer! Please note that these discounts are not permanent and may change over time depending on changes in the company’s pricing policy. For this reason, we recommend that you additionally check whether the discounts are up-to-date on the Omnisend page.
Omnisend SMS Pricing
As we mentioned earlier on the SMS bonus provided in the Pro plan, the number of SMS messages you can send depends on the country you are sending to. For example, in the US, one SMS message costs only $0.015 and one MMS message costs $0.045, meanwhile sending an SMS to Canada costs $0.025, but the price for MMS remains the same.
Each plan includes credits in the price but you can always buy more at a very reasonable price:
Omnisend Price VS. Alternative Platforms
To emphasize their advantage over other leading email providers, Omnisend has a page where you can compare their prices and the benefits of their plans with alternative email providers. On this page, there is a special tool where you enter the total number of your email contacts and select the alternative provider you are interested in, or you can select all of them at once.
Once you’ve made your choice, the tool provides you with a comparison with the latest information. We’ll provide you with this comparison here so you won’t have to dig around for this information and choose the email provider that suits you best right away.
As you can see from the visual representation, Omnisend tries to be a level above all competitors and alternatives. Of course, their prices may be higher than the competitive ones, but it is noticed that they provide more services at these prices. Among the main advantages, for example, is a free plan that includes, though limited, all possible services and functions. Other plans have the advantage of 24/7 support and the option to send a certain number of SMS messages as part of the plan price.
How to Choose the Most Suitable Omnisend Plan
Choosing a plan can be difficult. It’s hard to decide if one of the ready-made plans is right for you or whether you need a custom plan. To choose the perfect plan for you, you need to consider the following key factors:
- Estimated monthly budget
Each plan has a different pricing structure. First of all, evaluate your needs, estimate their cost, and then choose the best option based on these considerations.
- Size of the contact list
Each Omnisend plan has a limit on the contact list, obviously, if your list is bigger than the provided ones, you can pay extra or choose a custom plan as an option.
- Omnisend watermark
Like most platforms in any industry, Omnisend puts a watermark on its products. This can be a real headache, so if you consider the watermark to be a significant issue, the Free plan is definitely not for you. This is because you can’t remove the watermark with the Free plan, this feature is only available in the paid plans.
- Required number of emails
Of course, if you just want to try out Omnisend, the number of emails provided in the Free plan will do for you. However, if you’re looking for a long-term collaboration, you’ll likely need unlimited emails. Unlimited emails are provided in the Pro plan, making it the best solution for such a requirement.
- SMS needs
Finally, if you want to cover more channels of influence beyond email marketing, you also need to choose a plan that suits your needs. Omnisend allows you to buy additional SMS credits, but the Pro plan includes a certain number of SMS credits in its price. Therefore, decide in advance whether you need to use SMS messages in your marketing strategy.
Conclusion
In summary, while there are many email automation services available today, Omnisend is most definitely one of the best-designed platforms for eCommerce businesses. It’s an excellent alternative for individuals looking to build their ecommerce company because of its simple platform, extensive features, and adjustable price levels.
In case you’re still not sure if this platform would be the right choice, and you’re struggling with your email marketing. Then we invite you to Book a Free Consultation with our team of experts and see how we can help you step up your email marketing game in 2025.
FAQ
What does Omnisend count as a subscriber?
As subscribers, Omnisend considers customers who have signed up for your email newsletter via email/SMS/push notifications. This means that they can receive both marketing and transactional messages. You are charged, specially, for them.
Is Omnisend worth its cost?
For the offered price Omnisend provides corresponding services and convenience. It will take you only a few minutes to sign up, and getting started is made simple with sophisticated onboarding. The interface design is straightforward, clean, and intuitive so that even if you’re a complete beginner, you can quickly understand how to use the software.
What is the best email marketing software in terms of price?
In terms of pricing and services provided for the cost of the plans, Omnisend is indeed one of the leading agencies. However, the closest profitable alternative is Klaviyo, which we recommend as the best agency for DTC ecommerce brands.
What if I need more emails than included in the monthly limit?
If you need to exceed your email sending limit, Omnisend will send you a friendly email offering to upgrade your plan. This offer refers to the Pro plan, which allows you to send unlimited emails.
