Father’s Day is a special occasion to honor and appreciate the outstanding fathers who have profoundly influenced our lives. Like Mother’s Day, this holiday presents a fantastic opportunity for businesses to connect with their target audience and create memorable, impactful campaigns.
Professional email marketers, like Flowium, never miss the chance to engage subscribers by sending out high-quality campaigns on this special day and recommend clients do so, too. Don’t know how to do it right? In one comprehensive blog post, we’ve gathered a wealth of ideas and tips for your Father’s Day email campaigns in 2025.
Why Father’s Day Matters in Email Marketing?
According to the survey by NRF, in 2024, three-quarters of customers intended to celebrate Father’s Day, just like they did in 2023. The celebration includes buying gifts for men in their families, who are parents, which opens opportunities for many brands. Last year’s spending amounted to approximately $22.4 billion total, or about $189 per person spent on this holiday. Such numbers demonstrate the enormous potential of holiday email marketing.
In 2025, based on past spending, marketers predict no less engagement from this segment and maintaining a steady participation percentage. This makes it a perfect opportunity for businesses to create engaging Father’s Day email marketing promotions that draw in customers and increase sales.
You can send a straightforward email on Father’s Day, which typically falls on the 3rd Sunday in June. In 2025, this holiday will be celebrated on June 15, so don’t miss this occasion.
Father’s Day Email Examples
We’ve prepared the most prominent Father’s Day email examples that you can use to inspire your marketing campaign.
Happy Father’s Day Email Example
Infuse the holiday spirit by adding Father-style jokes to make your campaign more enjoyable, or maintain a formal tone while extending well wishes for the holiday.
The most basic, yet equally effective, option is to send a “Happy Father’s Day” email greeting. The primary purpose of this email is to foster a connection between your brand and its readers while also wishing them a cheerful holiday.
This email could just be a friendly greeting, or it could contain promotional content such as a new range of products, unique discounts, and so on. As a celebratory gesture, consider including a time-limited discount or other appealing incentive to boost contact.
Example from Bearbrand:
The example below shows how easily brands can foster relationships with their audience by creating heartfelt messages and sincere greetings. The brand opts for a simple congratulatory note using emotional language to show appreciation for their clients who are dads.
Subject Line: Shoutout to all the dads
Why this example works:
This email helps to establish a connection with the audience before you launch holiday promotions and strengthen relationships in general. A genuine message shows appreciation, and that your brand seeks not only to make sales but also to create a community sharing values.
Father’s Day Sale Email from Dr. Squach
Of course, along with greetings, you can include promotional content in your email. Send out a sale email before the holiday with a limited-time offer to create a sense of urgency. When combined with dynamic components such as countdown timers, this can capture attention with bold, holiday-themed text and visuals. To maximize conversions right away, don’t forget to offer discounts on distinctive products for dads.
Examples of Father’s Day emails by Dr Squach:
Dr. Squatch shows us great Father’s Day email examples that draw people in with their targeted approach to people. Their unique blend of captivating designs, humor, and overall style instantly captivates attention. The brand’s designers know how to combine the overall branding style with time-sensitive promotions.
Why these emails work:
Sending campaigns with sales announcements, like the ones in the example, is an easy way to notify subscribers about your discounts and offers dedicated to the event. Make sure to include all the required details on incentives, deadlines, shipment, etc. Combined with a creative design, this type of email will help you increase engagement and conversions, bringing in sales.
Last Chance Email by Lululemon
Similar to what we do for other holiday email campaigns, it’s a great idea to send a campaign informing your subscribers that it’s the last day to purchase to ensure timely delivery before the holiday.
Email Example by Lulumelon:
Customers truly appreciate it when brands send such campaigns, like Lululemon does. In the Father’s Day email example below, you can see how they emphasized the exclusiveness of the offer by stating “Last chance” right in the title. The brand also highlights the benefit, which is saving $150, to entice customers to use this chance.
If your subscribers have already purchased previous campaigns, be sure to exclude them from this particular campaign.
Subject Line: Last Chance: Show Dad You Have His Back
Why this campaign works:
This type of campaign works really well when it comes to creating a sense of FOMO around your offers. The fear of losing such enticing incentives encourages clients to buy. This particular example shows how you can craft an effective last-chance email with a simple design and high-quality copy.
Father’s Day Email Gift Guide
It is essential to have a gift guide as part of your holiday strategy. With its assistance, you can successfully highlight product recommendations for seasonal sales, drawing your clients’ attention to the best offerings while fortifying relationships in the process.
Why these emails are effective:
Sending gift guide emails before the holiday is an excellent strategy because it makes your campaigns more targeted, increasing the probability of finalized purchases. If you send a usual promotional email with popular products, not related to the occasion, the chances of making sales aren’t that high. However, if you pick the most fitting products based on the needs of your audience and make a gift recommendation guide, you can expect more purchases.
Father’s Day Emails with Recipes and Menu Suggestions
To make your emails more useful while still promoting products, provide step-by-step instructions for popular recipes. Make sure to choose simple meals and drink combinations that will work for any gathering.
Father’s Day Email Examples by Flamingo Estate and Freeosk:
Here, you can see how both brands offer to treat dads on this special occasion by making a festive dinner with popular recipes. They offer you the link to get the recipe cards that they prepared. This type of promotion helps increase engagement and conversions.
Why these newsletters work:
As we said before, not all emails have to aim for sales. Some campaigns can be informational, giving subscribers useful advice, instructions, or recipes. This is especially useful for businesses in the food industry. They can present clients with meal ideas while showcasing some of their products. In this case, it’s a festive dinner prepared to treat dads.
Gift Card Email Examples
Give your list of subscribers the present of their dreams by using the special gift card as one of the newsletter ideas. As an email marketing tactic, highlight how easy and flexible gift cards are, allowing recipients to choose exactly what they want and benefit from holiday discounts. To increase the value of gift card purchases, offer clients a temporary incentive, like a little credit for future use.
Father’s Day Email Examples from Prima and Hestan:
These brands give customers, who can’t decide on what to buy, the perfect opportunity to buy a useful gift for fathers, even if it’s last moment. What’s more convenient is that these cards are digital, so you don’t even have to wait for the delivery. You’re just one button click away from a perfect gift.
Why these promotions work:
A gift card, in general, is a very convenient way to buy a present without having to worry that it won’t be useful for the receiver. Therefore, promoting this option via email can grant businesses more conversions and sales.
Reminder Email Example by Straightaway
Under the pressure of daily routine, busy adults might forget not just about your offers but about the holiday. This has happened to everyone at least once, right? In these cases, a reminder message would be highly appreciated.
Sending out this email ensures that your audience doesn’t overlook any significant deals or events. The main purpose is to encourage customers to complete their purchase immediately to benefit from these amazing, season-ending discounts.
Father’s Day Email Example from Straightaway:
Straightaway sends out a stylish reminder email to make sure that the brand’s clients remember to look for a present, preferably from its assortment. The overall design is bright and simple at the same time, with a fitting message that makes recipients’ attention focused on CTAs. They offer a special promo code for free shipping, which is a great strategy to increase conversions.
Subject Line: Still time to Celebrate Pops 🥃✨
Why this email is effective:
Since not all subscribers keep track of brand sales, sending reminder emails is essential for time-sensitive promotions. It helps to boost conversions and revenue when clients hurry to find the best gift after being reminded about the upcoming event.
DIY Campaign Ideas
This campaign won’t drive instant sales, but it will offer your customers ideas for gifts in Father’s Day promotions. Consider suggesting activities like writing heartfelt letters, crafting personalized cards, or buying flowers. Segment out those who’ve already made a purchase to exclude them from this particular campaign. Your subscribers will value these thoughtful recommendations.
DIY Father’s Day Email Examples:
Freeosk and Kohler choose to offer some ideas and products for crafty and creative people who like DIY projects. In their emails, they put brilliant suggestions for hand-made gifts that you can make together with your dad, granting heartwarming quality time. At the same time, both brands present their product that can be useful for these projects or used as materials.
Subject Line: Father’s Day Gift Guide
Why these campaigns work:
This type of email is not about growing sales either, like some of the previous examples. They are meant to encourage creativity and inspire families to spend quality time, which demonstrates your care and values. Sending such newsletters helps to nurture stronger client-business relationships and the community, gain engagement, and increase click-through rates. Of course, if you feature your products, you can also achieve sales.
How to Write Father’s Day Email Campaigns
There are many ways to approach this holiday, from sending a simple “Happy Father’s Day” email to implementing an extensive email marketing strategy with multiple emails, follow-ups, and advanced segmentation. Here, we’ll outline a few best practices for your Father’s Day campaign. You can choose a single strategy or mix and match approaches that best suit your brand.
Show Emotions
Even stoic and tough dads appreciate genuine words that come from the heart. Don’t be afraid to add more warm phrases in your copy to make sure they feel your care and thoughtfulness, from silent expressions of encouragement to acknowledgment of the challenges and rewards of fatherhood.
Moreover, using emotions in your email might make it stand out. By using these messages, you may connect with your readers and make sure that your business is more noticeable in the inbox.
Use Inclusive Language
From family to family, a person who plays the role of a father figure might be different. To accommodate this diversity, we highly recommend using inclusive wording.
Steer clear of restrictive terms like “biological fathers,” as they may turn off a certain proportion of your audience. Instead, make men and father figures feel noticed and valued in your Father’s Day campaigns by embracing their diverse personalities and characteristics.
In the campaigns below, you can see how some famous brands masterfully use this simple copywriting technique. “Whoever you call Dad”, “Fathers, father figures, dog dads, and fathers-to-be” are good examples of how creative writing can also be inclusive.
Segment You List
It’s hard to overestimate the power of segmentation for effective targeting and personalization, especially when it comes to time-sensitive campaigns. To segment your audience properly for this holiday, you need to obtain insights about your recipients.
If you utilize advanced email marketing software like Klaviyo, it provides predictive gender and age segmentation, enabling you to personalize your campaign based on these and other criteria.
Opt for Festive Design
Do not give in to stereotypes about colors and designs, making your campaigns all dark and plain. Make use of vibrant colors, lively imagery, and positive language that captures the spirit of this unique celebration in your Father’s Day email design.
Keep your language light and lighthearted, add a joke or two, and include photographs of fathers and children.
Promote an Honorable Cause
If your brand is dedicated to a cause, now is the perfect moment to showcase it because customers adore companies that give back to the community.
You can include a sentence or two on your company’s charitable activities, particularly if they have to do with fatherhood and family. Provide compelling data and emphasize how consumers can support this cause by supporting your brand while making purchases.
Invite to Join the Festivities
In the continuation of the community topic, you can also organize a special event in your area to celebrate the occasion, and invite your clients to tune in. Smaller brands with more limited resources can collaborate and promote local events. This strategy helps to build stronger relationships with your audience and show what values your company supports.
Dad Jokes Work
Believe us when we say that on this occasion, making a dad joke in your email won’t be out of place. Using comedy in the Father’s Day newsletter will appeal to your target audience and serve as a reminder of why we adore our silly fathers.
Fun imagery, a clever pun, and a well-written dad joke are all excellent ways to add levity and good humor to your campaign.
Having fun with your subscribers on a day that holds special meaning for them might help humanize your company and encourage them to make a purchase. Additionally, humorous subject lines are a great method to guarantee that your emails are read.
Offer Gift Ideas
Sending a gift guide to your audience 1–2 weeks before the holiday is an incredibly valuable resource. It gives you a perfect opportunity to showcase your product assortment while helping customers with gift ideas.
Some businesses can even showcase not only their products, but also those they believe the audience would value. Prioritize your customers’ interests above all else in the same way when writing your Father’s Day email message.
Cater to Last-Minute Buyers
There will always be someone who procrastinates with gift buying a little too much. If it’s too late for clients to receive the physical product on time, consider sending a last-minute campaign suggesting the purchase of a gift card in your Father’s Day newsletter.
However, be sure to exclude customers who have already made a purchase during the promotional period.
Organize a Giveaway
Show a good example and be generous with your Father’s Day email marketing, giving subscribers a chance to win a present for their dads. Connect your email campaign to a social media competition where clients can compete and win prizes by tagging your brand or completing any other task. Choose the giveaway’s specifications depending on the characteristics of the products and services offered by your business. As a thank you for entering the contest, you can also provide each participant with a discount coupon.
Launch this giveaway beforehand to make sure the winner will be able to receive the prize in time. This strategy will help you create a sense of exclusiveness around your brand and grow engagement before the holiday.
Give an Opt-Out Option
Respect your customers’ preferences by offering them the option to opt out of Father’s Day email campaigns. A thoughtful and straightforward opt-out strategy empowers customers to make their own choices. By doing so, you demonstrate your commitment to delivering a positive customer experience and enable more targeted messaging.
We also recommend creating a segment for those who have opted out and excluding them from any future Father’s Day emails. This ensures their preferences are respected not only for the current year but also in the future.
Optimize Sending Timing
Father’s Day email marketing promotions should be sent at least 2–3 weeks before the holiday. We recommend gradually building urgency with strategies that we mentioned, like gift guides, sale announcement emails, and last-chance promotions. 3–5 emails total is ideal, depending on your brand’s typical promotion cadence.
Father’s Day Email Subject Line Ideas
No matter how great your email copy or design may be, it won’t matter unless your recipient actually opens the email. That’s why having a catchy subject line is crucial, as it helps pique the curiosity of your subscribers and encourages them to open your email.
Use Father’s Day email subject lines that express love and respect for fathers to make sure your messages get opened. Opt for cues like this one to catch your clients’ attention.
- Celebrate the Hero in Your Life: Father’s Day Gift Ideas Inside
- You know it’s almost Father’s Day, right?
- Honor Dad with a Gift from the Heart this Father’s Day
- Say ‘Thanks, Dad!’ with the Perfect Father’s Day Surprise
- For Father’s Day, here’s 15% off (and some real good dad jokes)
- Gift Ideas for Dad – Make His Day Extra Special
- Father’s Day is June 15th! <insert dad joke here>
- Capture His Heart: Father’s Day Experiences to Cherish
- Express Your Gratitude: Surprise Dad on Father’s Day
- Holiday Vibes for Dad – Shop Father’s Day Delights
- Father’s Day Deals Up to 40% Off
Send Your Father’s Day Emails With Flowium
If it is overwhelming or you simply don’t have the bandwidth or experience to create a Father’s Day email campaign in 2025 for your brand, let our team of email experts do it for you. Simply select the best day and time to schedule a call with us.
