Purchasing an ecommerce marketing platform helps businesses attract, retain, and satisfy customers throughout the buying process. Choose a tool tailored to your ecommerce needs to enhance your email marketing strategy and effectively meet customer expectations.
This blog article will help you determine which platform is best for your ecommerce business by comparing Klaviyo vs Listrak. Although both are great for increasing productivity and offering a better user experience, we advise choosing the option that best suits your needs.
Klaviyo vs Listrak Overview
When comparing Listrak with Klaviyo, it makes sense to start with a general rundown of these platforms, their goals, and their markets. Then, to be certain of what to anticipate from both tools, let’s go into the details of each service, as they inevitably have benefits and cons.
Klaviyo Overview
Klaviyo is an email marketing automation tool designed to help ecommerce businesses build lasting customer relationships. It offers capabilities like composing personalized emails, SMS, and mobile push messages to help ecommerce firms grow. Klaviyo, in comparison to Listrak, focuses on data-driven marketing automation more, providing resources for creating and managing customized email campaigns. The platform is recognized by many businesses, as well as by our email marketing agency, as one of the best in the industry. With Klaviyo, over 140,000 businesses can boost revenue through channels they control, including web, in-app alerts, email, SMS, and product reviews.
Listrak Overview
Listrak is an online marketing automation firm that specializes in retail, focusing on cross-channel orchestration, email marketing, instant messaging, and consumer analytics. The platform’s main goal is to provide ecommerce suppliers with strategies that deliver consistent results. Listrak enhances engagement, conversions, and revenue through its use of machine learning, predictive analytics, and artificial intelligence, guiding consumers toward their preferred channels. It gathers consumer insights and presents them in a dashboard for easy visualization, with a unified 360-degree profile for cross-device linking and activity tracking. The platform also offers features like product recommendations, actionable segmentation, AI-driven campaigns, and predictive send-time optimization.
Listrak vs Klaviyo Features Comparison
The feature set is one of the first things you need to consider when deciding between the two options. Let’s compare Klaviyo vs Listrak features and find out exactly what these platforms have to offer in terms of functionality.
Comparing Listrak and Klaviyo Email Builders
Both software provide functionality to compose custom emails and a vast template library to use. However, Klaviyo offers a little more personalization capabilities with the ability to edit HTML and CSS. Here are brief characteristics of both editors.
- Email builder in Klaviyo
The email builder from Klaviyo provides premium templates with contemporary designs targeted at conversions. Its drag-and-drop interface makes it simple for anyone to use, even if they have no prior template-building knowledge. The builder is responsive on mobile devices and allows the addition of editable text, photos, columns, buttons, and tables. However, some e-commerce chores need to be done by hand, such as coming up with original discount codes. Advanced users can further edit emails using HTML/CSS to make them more personalized.
- Email composer in Listrak
Marketing professionals can easily develop responsive email campaigns with consistent impact across devices using Listrak Composer, a simple drag-and-drop email editor. It makes it simple to incorporate items and information that are AI-driven, dynamically personalized, and catered to specific profiles. No HTML coding is required for users to customize their own emails or select from a collection of fully responsive layouts.
Klaviyo vs Listrak Segmentation
Overall, Klaviyo overpowers Listrak in segmentation with a bigger emphasis on behavioral triggers and ease of use. However, Listrak’s segmentation can be of use for those who prioritize cross-channel marketing.
- Segmentation in Klaviyo
Klaviyo’s segmentation focuses on behavioral data to maximize personalization, allowing users to create an endless number of highly customized segments using accessible consumer data. You can customize based on demographics, purchase history, engagement levels, etc. Integration with Shopify and Magento allows you to synchronize customer data automatically. The intuitive segment builder supports over 200 native connectors, flexible APIs, and historical data, enabling marketers to create segments with any number of criteria. This code-free method facilitates targeted omnichannel marketing through SMS and email, with segments that update automatically based on client engagement and predictive analytics. Klaviyo helps you craft advertising that speaks to customers on an individual level, allowing for highly specific audience customization for any campaign. There are no restrictions on the number of conditions, enabling filters as detailed as a circle around a zip code or an SKU.
- Segmentation in Listrak
Through its consumer data platform, Listrak provides organizations with advanced segmentation capabilities that enable them to design highly targeted based on a variety of characteristics, including browsing behavior and past purchases. You can also automatically import contacts from various sources and use them for segmentation. To improve personalization and engagement, the platform offers dynamic segmentation that updates automatically with real-time customer data. Furthermore, Listrak’s AI-driven insights and predictive analytics support the identification of high-value markets and the optimization of marketing plans. You can optimize unified consumer data with Listrak’s data-driven profiles and automated predictive segmentation. It also uses AI to evaluate customer signals and generate tailored product recommendations.
Listrak Automations vs Klaviyo Flows
Automated workflows with a focus on behavioral triggers is a specialty of Klaviyo, while Listrak accentuates on customer journeys. By using both platforms, you can examine buyers’ online actions and interactions to understand their position along the buyer’s path. Listrak responds to consumer intent, helping companies determine the best time to engage.
Listrak and Klaviyo compared, they both can help brands recover abandoned carts by sending automated personalized messages to re-engage shoppers and guide them toward conversion. In addition to abandoned cart recovery, Listrak offers browse recovery to recapture visitors who leave a site before reaching the checkout.
- Automation in Klaviyo
With the help of data from your integrated tech stack, Klaviyo powers marketing automation and gives you a complete picture of every customer. Numerous techniques, such as loyalty points, in-store visits, and predictive analytics—which recommend actions based on engagement patterns and purchase likelihoods—can be used to trigger and customize automations. Using a drag-and-drop interface, users can easily construct and modify intricate automation sequences with Klaviyo’s workflow builder, which includes components like conditional splits and delays.
- Automations in Listrak
Throughout the customer journey, Listrak facilitates the automatic creation of timely, highly tailored, and relevant communications connected to real-time consumer activities. This tactical method affects buying intent at the ideal moment.
Performance Analytics in Listrak and Klaviyo
Both reviewed platforms have extensive capabilities in terms of performance monitoring, analytics, and reporting enhanced with the power of AI.
- Performance analytics in Klaviyo
Key performance indicators (KPIs) such as income attributable to specific email campaigns, open rates, CTR, conversion rates, CTR, SMS campaign performance, audience engagement, and generated revenue are all covered in detail by Klaviyo’s refined analytics and reporting platform. Chief among Klaviyo’s advantages over Listrak is its sophisticated revenue tracking and insights into engagement rates and conversions by various segments. Klaviyo employs AI for data analytics to optimize consumer data and forecast whether a customer may make a transaction in the future and other actions (churn risk, CLV, next order, and more). Klaviyo’s monitoring platform employs Custom Analytics to provide companies with instant access to the details they need, such as email/campaign results, cart conversions by category, weekly/monthly updates, and more.
- Analytics and Reporting in Listrak
Listrak’s recency and frequency triggers allow for the optimization and relevance of content in win-back, re-engagement, and loyalty campaigns. It focuses on lifetime value, retention rates, and ROI. You can improve the effectiveness of each marketing campaign and forecast future behavior by utilizing past consumer data. With the use of artificial intelligence, machine learning, and statistical modeling, Listrak’s Predictive Analytics evaluates future events and offers crucial information for data-driven choices and tailored customer service.
Klaviyo vs Listrak SMS Marketing Features
Even though the main functionality of Klaviyo and Listrak is email marketing, these software products also offer features for effective SMS marketing.
- SMS marketing in Klaviyo
Building personalized, cross-channel experiences with Klaviyo SMS marketing enables you to engage your audience more rapidly and offers tools to help you build and maintain lasting relationships with customers. Through a variety of methods, such as email CTAs, social network links, and QR codes, users can quickly collect new SMS sign-ups. They can also create mobile-friendly sign-up forms by utilizing dynamic text blocks and custom keywords. With its capability for two-way conversations, audience segmentation based on SMS authorization, and pre-built automations for bespoke campaigns, Klaviyo also improves user engagement and efficiency.
- Text message marketing in Listrak
By interacting with your audience on mobile devices through customized SMS or MMS messages, Listrak facilitates the rapid expansion of new client acquisition through various channels.
Listrak vs Klaviyo Integration
- Available integrations in Klaviyo
Companies that use e-commerce and have an advanced marketing stack will find that Klaviyo provides better data synchronization capabilities. This enables even more accurate process automation and targeting, as well as increased monitoring and ROI calculation. It integrates with:
- Major ecommerce platforms (Shopify, WooCommerce, etc.)
- CRMs (Salesforce, HubSpot, and Zoho CRM)
- Payment processors (Square Up, Stripe, and PayPal)
- Analytics tools (Google Analytics, Facebook Pixel, and Hotjar)
- CMSs (WordPress and Drupal)
- Review systems (Yotpo and Trustpilot), and more.
- Custom API integrations
The platform offers more than 300 pre-built connectors in total.
- Available integrations in Listrak
Listrak provides a full range of connections that link to other platforms and services to improve digital marketing initiatives.
- Ecommerce Platforms: Shopify, BigCommerce, Magento, Salesforce B2C Commerce, Volusion, Yahoo
- CRM Systems: Amperity
- Payment Processors: Affirm
- Analytics and Tracking Tools: Google Analytics, Facebook Pixel
- Content Management Systems (CMS): WordPress, Drupal
- Review and Feedback Platforms: Yotpo
- Other Integrations: Custom REST API integrations
Listrak vs Klaviyo Omnichannel Marketing
- Omnichannel Marketing in Listrak
You can efficiently manage the client journey across several channels with Listrak’s Journey Hub. Using unified customer data, past purchases, interaction activity, and other sources, you may incorporate strong automated decision routes into your journeys.
- Klaviyo Omnichannel Capabilities
Similar to Listrak, Klaviyo enables companies to interact with clients and develop unified experiences through web forms, mobile push, email, SMS, and reviews.
Users are given the capability to monitor and manage numerous campaigns in one location with its unified calendar, and they can quickly clone these campaigns for various accounts. Create intricate customer journeys that change based on client interactions by utilizing Klaviyo’s drag-and-drop builder. By creating branching conditions, the platform enables you to add more relevance to these journeys.
Listrak and Klaviyo Pricing Compared
Since both email marketing platforms offer similar capabilities, the key factor of your decision might be the pricing. Judging by this aspect, we can state that in Listrak vs Klaviyo, the latter has the upper hand. Firstly, Klaviyo offers a clear estimation system that allows users to see exactly what they pay for. Meanwhile, Listrak doesn’t offer this information on its website, providing custom prices for different projects instead. Let’s compare these two pricing systems in more detail.
Klaviyo Pricing
There are three pricing categories for Klaviyo; the first is free, while the other two start at $20 a month. However, the cost of plans grows as the number of users and SMS/MMS credits increases.
- The Klaviyo Free package is excellent for those new to email and SMS marketing, however, it has a monthly limit of 250 contacts, 500 emails, and 150 SMS/MMS credits.
- For up to 500 connections, the monthly cost of the email-only plan is $20. Email send limits and chat support (sometimes referred to as email help) are limitless under this plan, except for a monthly cap of 150 SMS/MMS credits. Once you’ve chosen an email marketing kit, you may add SMS.
- All of Klaviyo’s services are included in the email and SMS bundle, which costs $20 per month. While 150 SMS message credits are included with all plans by default, you may upgrade to 450,000 message credits with this one. Of course, the price for the plan will grow proportionally to your list.
Listrak Pricing
Like we said, Listrak’s pricing isn’t disclosed on their website because it varies based on the particular requirements and size of the company. Reports, however, suggest that the base plan usually starts at about $1,500 a month. Depending on the amount of usage, extra features, and degree of support required, this cost may rise dramatically.
It is advised to get in touch with Listrak directly or via a third-party agency that may offer comprehensive price information if you would want an exact quote customized for your company.
Which is better, Klaviyo or Listrak?
The decision between Klaviyo and Listrak for ecommerce is based on your unique requirements:
- Klaviyo is frequently chosen due to its strong behavioral segmentation, user-friendly interface, and extensive ecommerce platform connectivity. It is excellent at crafting highly tailored email campaigns and provides insightful statistics.
- Listrak is renowned for its extensive cross-channel marketing tools, which include browsing recovery and SMS services. It is perfect for companies looking for multichannel interaction and predictive marketing since it offers strong automation, sophisticated analytics, and AI-driven insights.
Klaviyo is superior if you value comprehensive behavioral data and approachable email marketing. Listrak might be a better option if you require substantial cross-channel functionality.
Listrak vs Klaviyo: Our Recommendation
Regarding email marketing software, we highly recommend choosing Klaviyo. This ESP is made especially for ecommerce and provides a wealth of tools to help you sell rather than just send emails. Klaviyo offers an SMS platform that syncs with emails for optimal outcomes, in case you’re also trying to communicate with your consumers via SMS.
Klaviyo vs Listrak Conclusion
When clients ask for a marketing automation system recommendation, as a professional email marketing agency, we typically suggest Klaviyo. We’ve been using it for many years and like that it offers ease of use, pre-built integrations, quick setup, and the ability to create complex customer journeys. When comparing Klaviyo and Listrak, it’s clear that both platforms offer unique advantages. While we generally recommend Klaviyo to most of our customers, we encourage you to choose the platform that best aligns with your specific ecommerce needs. If you need any help with the choice, further consulting, or assistance with migration to Klaviyo, contact Flowium to get your issues resolved.
