In this video, I’m going to explain the best email marketing strategies for B2B Wholesale businesses. These businesses sell directly to customers and also sell to wholesalers.
It is important to have an automated email when they first sign up, which welcomes them and this is where you let them know why they should buy your products. Here are some examples of almost perfect welcome emails.
You can offer deals and exclusives in this email too, maybe a discount code for new sign ups.
If someone is visiting your site, it is important to have a pop up form before that person leaves, so you can get their email address and maybe business name too. There are so many people who land on websites and then leave, this means the loss of many potential customers.
It is very important to check who is buying and who is not, follow up emails are key! If someone is not buying, try a different email strategy, maybe by adding photos and videos to your email and dropping the price lower.