The modern market of email marketing service providers is quite extensive, but choosing an agency that fits all the requirements is not as easy as it seems. Every agency is better in its own way and meets the needs of modern companies individually, that’s how competition works. It is why you go through agencies to make the right, mindful choice. Here we will introduce you to one of the current leading agencies, namely Andzen.
Andzen Agency Overview
Andzen Agency can be your best choice. This firm is a certified specialist with professional, competitive services. If you are interested in this agency, this review is for you.
Year Founded: 2014
Company Location: Australia, United States, Philippines
Founder: Brenden Rawson
Team Size: 11-50
Andzen will be the right experienced partner to help you improve your customer experience, increase your revenue, and achieve better results.
Andzen is a certified leader in many areas. Some of them are CRM, marketing automation, and customer experience optimization. They will help your business increase revenue by optimizing one of the most valuable assets available, namely customer data. Their approach is based not only on email marketing, but it’s their area of expertise. They use a unique combination of lifecycle marketing practices, the latest techniques, and real-time data to create automated campaigns that work for you without any of your efforts, increasing sales and boosting your revenue.
Andzen Agency Services
The services provided by the company are its strength. Andzen offers a wide range of services covering important areas beyond just email marketing. To give you an idea of Andzen’s area of specialization, let’s take a look at their services:
- Customer journey strategy and consulting
- MarTech integration and platform migration
- Marketing automation flows
- Campaigns
- Data capture strategy, design, and build
- Loyalty program strategy, design, implementation, and integration
- Review platform implementation and integration
- Advanced database segmentation
- CDP migration and setup
The firm’s services focus on developing channels such as your website, email, and mobile marketing to increase your revenue by strengthening customer relationships and customer experience.
Industry Focus
Andzen is an ecommerce firm focused on retail and beyond. From their cases, you can see that they cover a lot of different industries. Over a long time of work, their portfolio has already covered about 30 significant projects. These cases cover such diverse industries as:
- Lifestyle
- Fashion
- Accessories
- Health & wellness
- Consumer packaged goods
- Consumer home electronics
- Interior toys and hobbies
- Food and beverage industry
- Gym equipment, and many more.
This breadth of industries means that they are ready for any challenge and have a wide range of experience for any case.
Client Focus
Andzen agency is exactly the company that will make your marketing investments most effective. If you’re interested in implementing digital marketing, Andzen is the company that does it for DTC sales companies. This partnership is guaranteed to bring you maximum profitability, reduce customer loss, increase customer retention, and strengthen loyalty. We provide you with a list of their projects so that you can evaluate their experience of partnership:
- Cherry Collectables
- Beauty EQ
- Moana Bikini
- Greenskin Wine
- MedCart
- Runway Scout
- World Fitness Australia
- Little Party Dress
- Cheeky Chickadee
- Mr. Pool Man
- Okendo Series
Pricing
On their frequently asked questions (FAQs) page, Andzen notes that their pricing is individualized and depends on many factors such as company size and scope of work. The scope, in turn, varies depending on the strategy you choose for each module of the path.
To provide you with at least some approximate information, we’ve added information from the Klaviyo partner page of the Andzen section, where you can find approximate monthly budgets for the services they provide:
- <$2,500 or Unsure
- $2,500-$5,000
- $5,000-$10,000
- $10,000+
If you are interested in an approximate price, you can contact the company directly to discuss the details of the pricing plan according to your needs.
Andzen Email Tools
Andzen firm doesn’t have any email tools of its own, but like us, they actively use the professional email platform Klaviyo. They were Klaviyo’s first elite master partner in the Asia-Pacific region, which means that they have been cooperating for a long time and confidently claim to know this platform like no other. They are proud of the built working relationship and assure that their work with Klaviyo will bring you the best results.
Digital services require platforms beyond just email. If you are interested in all the platforms that Andzen cooperates with, you can view them in the section of their partners. Here we will additionally mention platforms that Andzen uses for SMS marketing:
Additionally, we would like to clarify two more platforms besides Klaviyo that Andzen uses to implement email and SMS marketing automation:
Andzen Agency Email Design and Copy Examples
Of course, for a full review of a company, you need to know what their email design and copy look like to get a general idea and form an opinion based on the examples. Here are some examples with the described cases:
Email Campaign Example for Beauty EQ
Beauty ЕQ needed to set up automation and personalization for their emails. Andzen helped them set this up by first moving them from Mailchimp to Klaviyo, helping them adapt, setting up automation, and implementing personalization and custom design. The main advantage of Klaviyo over Mailchimp is its rich segmentation capabilities, which was exactly what Beauty EQ needed. Thanks to Andzen, Beauty EQ implemented Klaviуo’s advanced segmentation capabilities, which allowed them to create highly targeted automated email campaigns. As a result, Beauty EQ increased click-through rates and revenue. Here’s an example of the result of their collaboration:
Email Campaign Example for Moana Bikini
Andzen spotted a variety of benefits they could optimize and provide to Moana. They identified an opportunity to automate Moana’s influencer marketing with Gatsby, Klaviyo, and Justuno. Optimization on the email marketing side started with launching incentive email campaigns to Moana’s subscriber list. This way, Moana also managed to collect additional customer data.
Andzen implemented 4 separate automated email campaigns for Moana. The tactics used in these campaigns spread brand awareness and established customer trust, which increased first-time purchases from new customers. In the added key emails in Moana’s existing automation, Andzen encouraged customers to interact on Instagram by pointing out the associated benefits.
The implementation was very effective, and the results showed impressive numbers in terms of click-through and open rates.
More Email Design Examples from Andzen
We can talk about Andzen’s cases and examples of campaigns for a long time, but we think it’s better for you to see them than to read about them. That’s why below we’ve provided you with some examples of Andzen’s emails for your review:
Pros and Cons of Andzen
To get a general impression of an agency, a description and examples of its work will not be enough. You also need a direct overview of the pros and cons to compare it with possible alternatives you are considering, and we provide such an overview below.
Advantages
Andzen’s advantages over other alternative agencies on the market include:
- Years of experience
The history of Andzen Agency began with the foundation of an email service provider back in 2003. Not everyone has such a long experience, and it not only distinguishes Andzen from others but also means that they have deep technical knowledge in the field of email marketing.
- Klaviyo Master Elite partner
Andzen is proud to be the first agency in the Asia Pacific to achieve Klaviyo Master Elite Partner status. This underscores their deep understanding of the platform’s advanced capabilities, which enhances their ability to deliver effective email marketing campaigns.
- Positive feedback
In their feedback, Andzen’s clients praise the agency’s expertise, noting that they have received significant improvements, increased efficiency, and valuable input into business development thanks to the agency.
Disadvantages
It is difficult to identify any significant disadvantages of the firm, as there are almost no negative reviews about it. However, among some of the disadvantages that we have identified on our own, some may have a negative impact or cause inconvenience, including:
- No pricing information
The absence of specified, at least approximate prices can often be off-putting, as this is one of the criteria that potential Andzen clients may use to select a service. Of course, this is a standard way for email marketing firms to name the cost in direct contact, but approximate information is a good advantage.
- Absence of review information
When choosing a partner, clients can also view information on review platforms such as Clutch or Capterra. Therefore, having an account or information on them is a significant advantage. Company reviews on these platforms are popular and, most importantly, trustworthy. The review information about you will be a good advertisement and give customers a quick impression of the company. Without this option, it will be harder for customers to evaluate the company.
- Remoteness of departments
Reviews often mention that the agency’s departments are located around the world. We don’t consider this a significant drawback, but reviewers note that it can slow down the workflow a bit. It can also create problems with time zone differences.
Top Andzen Competitors
Like any firm, Andzen also has alternatives and competitors. As with the pros and cons, we will provide you with information about Andzen’s top competitors to help you compare, get an overall impression, and choose the right platform for you.
| Name | Years of Experience | HQ Location | Best for |
|---|---|---|---|
| Andzen | 9 | Brisbane, Australia | Enhancing customer journey optimization through digital marketing strategies |
| Flowium | 8 | Staten Island, New York, USA | Full-service and Klaviyo email marketing for ecommerce |
| Chronos Agency | 8 | Singapore, Singapore | Enhancing customer lifetime value through tailored retention strategies |
| Audience Serv | 15 | Berlin, Germany | Data-driven email marketing and lead generation |
Flowium
Flowium is a leading email marketing company that is a strong competitor to any agency in the same field due to its efficiency. The main focus of our Flowium services is to increase sales of your ecommerce by 20-50%. These services include strategy development, copywriting, design, and more. We at Flowium are also proud of the technical support we provide in the leading email marketing tools, including Klaviyo, HubSpot, Mailchimp, and many others. We also offer SMS marketing services to increase the channels of reach.
Chronos Agency
Chronos Agency is a well-known lifecycle marketing agency with more than 500 brands in their portfolio whom they have helped to increase revenue through email, SMS and push marketing. Their services guarantee sustainable growth and the strengthening of customer relationships.
Audience Serv
Audience Serv is an international agency with locations around the world. They specialize in customer acquisition through data-driven targeted marketing. With services such as programmatic email marketing and retargeting, they have achieved significant success in direct-to-customer marketing.
Review Conclusion
Summarizing the review, we can assure you that partnering with Andzen is the right decision. Your cooperation with them will be a beneficial contribution to you and their unstoppable development. The review determined that Andzen has significant long-term experience that you can rely on, especially in the field of email marketing.
However, if you didn’t find what you were looking for in the review, we offer you to consider us, Flowium, as a professional alternative in the field of ecommerce. Our services are guaranteed to solve your various challenges and show the best results to bring you benefits. Contact us and make sure of our words!
