Whether you are a business owner, an entrepreneur, or a marketer, having knowledge about email marketing is an essential and valuable skill.
When you understand email marketing strategies, terms, and practices, it can help you improve your return on investment (ROI).
Email marketing is definitely worth learning and there are different ways you can do so. Sending the right emails, newsletters, and campaigns to your existing and potential customers is an important part of your marketing plan.
When you send the right information to the receiver, it helps with strengthening your relationships and in turn, helps your business to grow.
You can learn email marketing from books and from the web, but the best way is to learn by taking a top email marketing course. Let’s take a look at why.
Why Take a Top Email Marketing Course?
Though e-commerce marketing seems easy, it is not as simple as it looks. This is when a course comes in use.
Taking an online top email marketing course will help you especially if you are new to email marketing.
Even if you are familiar with email marketing after gaining knowledge from email marketing online courses, you will learn:
- Exactly how to send the right emails
- The kind of templates to use, and
- The way to create a good email marketing strategy.
Learning from a course is better because it has summarized knowledge rather than reading through hundreds of pages in a book.
You can also see how tutors demonstrate things. Courses offer a quick and fast learning experience and help you to get good practice with email marketing.
Best Email Marketing Online Courses
There are many email marketing online courses that you can choose from and it might be confusing to find the right one.
Going through the summary of what each course offers will help you to make a better decision. Listed below are some of the best email marketing online courses.
ClickMinded: Email Marketing
If you want to get in-depth knowledge about email marketing, the ClickMinded course is great.
ClickMinded covers all email marketing topics and offers lifetime resources and updates. They have seven different courses that focus on digital marketing.
Their email marketing course will teach you how to effectively optimize your strategy. You will learn various topics from copywriting and tracking to design and deliverability.
There are several short videos within the modules, and you will need between three and six hours to complete them.
Price: One course costs $497, whereas all 7 costs $997.
Lynda.com: Content Marketing- Newsletters
Lynda.com (earlier Linkedin Learning) offers different email marketing courses. It is one of the best online courses available and they will teach you how to nurture your email list and how to integrate newsletters in your email marketing strategy.
Another topic that is covered is how to use your database effectively. In total, there are four modules with 13 videos. You will need up to an hour to cover the full course.
Price: One month free trial and $29.99 per month for all of the learning videos. Check out the annual plan as well.
Conversion XL Lifecycle Email Marketing for Ecommerce
Conversion Xl is a great course for a person who is an intermediary at eCommerce marketing.
Learn directly from professionals in the field of eCommerce marketing who will give you apt examples. Austin Brawner, the CEO of Brand Growth Experts will guide you through the course.
Get knowledge on in-depth marketing, optimization, and analytics and learn from data-driven marketing programs. The course is for a total duration of 4 hours.
Price: $499 for the full course.
Free Courses on Email Marketing
If you would prefer to use a free course, there are many options out there as well. Here are some of the popular ones.
HubSpot Academy Email Marketing
HubSpot Academy has excellent resources for email marketing. You will get a certification at the end which could be an advantage for you.
In this course, you will learn about the different email campaigns including how to:
- Design your emails for the appropriate target groups.
After registering on the HubSpot website you can gain access to the nine modules and 27 videos. Spend approximately three hours to complete the course.
Wishpond Email Marketing Master Class for Beginners
The Wishpond email marketing course is free and covers the basics of email marketing. Learn how to create and use emails in the right way to grow your business.
Spend an hour learning all you can from Wishpond. You will also be entitled to free workbooks and have plenty of knowledge about email marketing at the end.
Email Academy has a number of different classes and you can register for at no charge. Email Academy teaches the fundamentals of using email marketing for your business in one to two hours.
This platform has multiple videos on different topics and subjects like:
- Email marketing fundamentals
- Email design best practices
- List growth tactics
- Email personalization tactics.
How to Choose the Right Email Marketing Online Course?
Now that you know that an email marketing course can provide valuable resources and techniques to help you improve your digital marketing strategy, you need to find one that is appropriate for your business.
Even though you may be familiar with email marketing, the right course will give you a better opportunity to use your skills. Keep in mind that:
- At least 20% of your ecommerce business revenue comes from automated campaigns.
- You can increase your revenue by at least 760% from segmented email campaigns.
- Mobile devices alone account for 53% of open click-through rates.
No matter which part of email marketing you want to refine by choosing an online course, it will surely help you to better your skills and knowledge. When choosing an email marketing course keep in mind that:
- You should choose a course that you can fit into your schedule.
- When you spend money on an eCommerce course you are sure to get added benefits as compared to choosing a free course.
- Focus on a single section of email marketing, and it will be easier to choose the right course.
Email marketing is the way of the future and the amount of time that you spend in your development will surely help to increase the value of your business.
Frequently Asked Questions
With a top email marketing course, you can learn how to send the right email at the right time, how to choose a template that fits a brand, and all you need to know to create the best email marketing strategy.
Even if there are free online email marketing courses available, those contain publicly available information. If you just want to understand email marketing basics, then it’s perfectly fine to do it for free. However, if you want to specialize in the subject, then top exclusive quality is never free.
Usually, an email marketing course of great quality will cost between $400 and $1,000. The price often depends on the duration of the course. You can also pay per month in some cases, for instance, the lynda.com course costs $29.99 per month.