No wonder online courses have been so popular this year. In this video, we cover the top 4 online email marketing courses which will help you to learn email marketing or bring your email marketing skills to the next level.
One of them is an eCommerce Email Marketing Customer Lifecycle course. It teaches how to fight the disappointing conversion rates and set up profitable email sequences every time.
Four courses which will help you learn email marketing, or bring your email marketing skills to the next level. Hi, my name’s Andriy, the founder of Flowium Email Marketing Agency as well as this YouTube channel. And if you are a first time to this YouTube channel, please click subscribe, it helps our channel grow. As well if you like this video, click the like button. Okay, so you want to learn email marketing or advance your email marketing skills. And I will talk about four email marketing courses which I recommend you to take to advance your skills. There’s many more books and courses on the market. However, I only want to talk about those which I purchased myself and where I went through the course, and those courses helped me develop my email marketing skills. So, let’s start from the first one which is least expensive. It will give you a general overview of email marketing. So, this is a email marketing course by Digital Marketer. As you know, digital marketing is a big educational platform for all digital marketers. And this is Email Marketing Mastery course, and it will give you a generic overview of email marketing which you need to do, how you should do things, different kind of checklist, downloadables, and it will give you a very good understanding of email marketing in general. The cost of it is 495. However, I purchased it cheaper. I don’t remember how. I believe without certification is cheaper, but I’m not sure if they still have that option, yeah. But even at 495, it’s worth the money. The second course is by my favorite head guy is Pat Flynn. He’s big on email marketing and actually has free book, Email Marketing Smart Way. It gave me the fundamentals at the beginning when I started my business. So, I used his book and ebook, and around the ebook, I created the business model and of my marketing agency, but it was long, long time ago. We develop it like all the years but I’m very thankful to Pat Flynn for his free resource when I had no money at all. And when he released his course, I believe last year 2020 or maybe 2019, and I purchased this course just to maybe take some pieces of something new or something that I don’t know yet. So, I purchased his course and his course is called Email Marketing Magic and it’s 499. I believe that year that he will be updating this course all the time so like adding more materials, updating things and as a base technology, Pat Flynn uses convert kit. So, this course is built around convert kit and the course is about more marketing in general, but it’s around businesses about content creators like bloggers, YouTubers, podcasters, also good for service-based businesses. Oh, by the way, and the digital marketing course as well, the same thing applies. Good for service-based businesses, for content creator, YouTubers. They are not as great for e-commerce and I will cover the other two courses for e-commerce. If you’re in the e-commerce space, you probably should take one of those courses versus a digital marketer course or Pat Flynn’s course. But still Pat Flynn’s course is great. I took a lot of information from it. Like I put some notes and improved our strategy that we sell to our clients even further. So, course number three by king of e-commerce, unofficial king of e-commerce is Ezra Firestone, that is like cool guy. He developed email marketing. So, let me just check how the proper name is. Smart Email Marketing 2.0. Pat Flynn and Ezra Firestone like the word smart because Pat Flynn website is called Smart Passive Income, and Ezra Firestone is Smart Marketer. It looks like they have something in common. I purchased Ezra Firestone course few years ago and it was a first version, and it was leap of faith for me. Why? Because it cost like either 1,500 or 1,700 so for me it was a lot of money, but still I invested in myself because I know that I need to grow my skills. So, I purchased in the perfect time because when they purchased the first one, they released the second one. And the second versions, they give it for free to those who purchased the first one. So, actually I got the two courses for the price of one. They are very similar, but the second version which you can buy it now is more updated. Right now it cost, yeah, it’s 1,500 so it’s pricey. However, if you are in e-commerce space, if you have online store, this is a course to take. All those three courses are great. However, those three courses are missing. One fundamental thing that we start implementing in our business and it helped us get better results for our clients. So, what do I mean? Each course have some kind of strategy, automation strategy, but everything explained is either in a video format or in the text format. Okay and the last course is our own. I know it’s kind of promotion but we develop the course based on information we learned in the previous all three courses. Digital marketing, course by Pat Flynn, course by Ezra Firestone. And based on our own experience, working with different online stores. We created our own course, customer life cycle course, which provides you a strategy, visual representation or a strategy in a flow diagram, as well as ethical setup and other features. So, you can read and watch a short video about this and see different examples. So as you can see, this is the formula that we use to show the strategy. We have a swap wires for each email. We talk about design, how to develop design, how to implement, and how to eliminate and optimize, and all that information we do the same thing in our business. It’s not something we hide. Part of it and show you something different. No, we do it daily in our own business and provides that thing for our customers. So, if you own a store or you are agents who provide email marketing service, you can see exactly how we do and what we do in our agency when we provide service to other clients. So, those were four email courses that I will recommend to you, to either learn email marketing or level up your email marketing skills. If you have any other recommendations for our listeners and subscribers, please leave them below under this video. And also if you have any questions about any of those courses, please leave them below. I’m checking questions every day, comments every day and responding right away. Or if I don’t have answer, I might respond a little bit later, but still I am responding to all questions. So, please leave them below. Thank you, bye!