Every month of spring is filled with bright blooming holidays, and May is no exception. If you are looking for ideas or holidays for your May newsletter, this article is just for you. Here, we have collected the most important holidays and events, daily occasions, week-long celebrations, and month-long ones, as well as examples of them and much more.
Main Events for the May Newsletter
The main holidays of May are not about entertainment but about respect, paying honor, and a call to remember. At the beginning of May, Mother’s Day is celebrated, during which you need to express your gratitude and show mothers how much they are appreciated. Then comes Teacher’s Day, which also expresses appreciation and honors the profession that does so much for society. The last holiday of May is no less important for the public, namely, Memorial Day, which honors the sacrifices of those who have fallen while serving their country.
National Teacher Appreciation Day (6th of May)
The contribution of educators, and teachers, in particular, is invaluable. It’s one of the oldest professions, which means that on their day, you should honor the educators who have been shaping the future for years with thoughtful campaigns that highlight their invaluable work.
Email marketing idea: Run a contest where customers can share stories about their favorite teachers. Winners will receive a special gift or discount, and selected stories will be published in your newsletter or on social media.
Mother’s Day (11th of May)
Mother’s Day on May 12 is one of those special days that should be celebrated with love. Celebrate it with heartwarming campaigns that capture your audience’s love and appreciation for moms.
- Email marketing idea: Create a “Mother’s Day Gift Guide” with carefully selected themed products. Offer exclusive discounts and deals on products that make perfect gifts for moms, encouraging your subscribers to show their appreciation in a relevant way.
If you’re most interested in this holiday and newsletter ideas as well as campaigns dedicated to it, we’ve created a video with our email marketing experts filled with interesting content.
Memorial Day (26th of May)
If your newsletter email falls on this day, you must pay honor to the people who served their country. Mark Memorial Day on May 26 with themed designs and promotions that honor the sacrifices of those who have given their lives in service to the United States and abroad.
- Email marketing idea: Team up with nonprofit organizations to create a themed sale for this important event, with their support, where a percentage of the sales will be donated to an organization that provides support to veterans.
54 May Newsletter Daily Ideas
In order to provide you with email newsletter ideas for any day of May, we have developed ideas for each day of May with the corresponding holidays of that day, as well as a small supportive content calendar. In case you need services to create your customized newsletter series, we offer you our professional services for creating email marketing campaigns.
You can also save this February holiday calendar for future use. Click here to download it.
May 1
- International Workers’ Solidarity Day
To celebrate the Day of Workers’ Solidarity and acknowledge the contribution of workers, you can create content such as an article about labor rights. Additionally, for more interesting content, you can provide useful tips on how to increase work productivity.
- Global Love Day
Encourage the spread of love with romantic stories, motivational messages to be kind, or other special messages. You can get additional ideas from Valentine’s Day campaigns.
May 2
- Baby Day
Brands that sell baby products should not miss this opportunity to promote their products or make significant discounts. For additional content, share parenting tips, baby care advice, or adorable cute baby photos.
- National Space Day
A day dedicated to space brings together many ideas. Highlight interesting facts about space, such as upcoming space missions or the results of past ones. Make a stylish design dedicated to space and its exploration. Add a nice starry sky guide for some style.
May 3
- Garden Meditation Day
Add a sense of Zen and relaxation to your newsletters! In addition to promoting garden or meditation products like fertilizers or aromatherapy sticks, share interesting tips. These tips can be techniques to improve or lead the meditation process, tips on garden maintenance, and the benefits of meditating in nature.
- Beer Pong Day
Beer Pong Day is a great occasion for people to throw a fun party with a new or already familiar game. The space for advertising products is almost unlimited. You can advertise not only beer or table tennis items but also any other products for creating unforgettable parties. Introduce the game, and offer your subscribers party ideas and the most suitable products for entertainment.
- Join Hands Day
This is a great day to use email marketing for nonprofit organizations and ecommerce companies that cooperate with them. They can promote volunteering opportunities and ways to make a positive impact in the community.
May 4
- Star Wars Day
May is a month filled with festivities for the geek community, but Star Wars Day extends its influence far beyond the geek community. George Lucas’s creation has become so iconic that businesses from all over the world, regardless of the product, try not to miss the opportunity to send a Star Wars-themed email. Don’t miss this holiday either! Dedicate your newsletter to the entire Star Wars theme or add at least the slightest mention. Develop a themed design, write creative geek subject lines, and go beyond just that.
- International Firefighters Day
Another equally important day to honor a heroic profession. Paying tribute on this day will not only please the firefighters but also impress your audience. In addition to a brief salute, you can also honor firefighters by telling their heroic stories.
May 5
- International Day of the Midwife
One more holiday that honors people who carry out important duties. Emphasize the importance of midwives with real-life stories, interviews, or thank-you messages.
May 6
- National Teacher Appreciation Day
One of the most important days of May that we have already mentioned. Share inspirational stories about teachers or respected educational resources. For more newsletter ideas, you can check above.
May 7
- National Homebrew Day
Homebrewing is undoubtedly a very fun and exciting activity that also gives you an interesting homebrewed drink. It is a good idea to provide tips on homebrewing, recipes for beer that can be made with your own hands, and interviews with brewers.
- National Day of Tourism
Tourism is not just about airlines or long trips. On Tourism Day, you can also advertise travel equipment for customers who like to travel on foot. Team up with travel agencies, talk about untouched tourist destinations and promote responsible tourism.
- Interpreter Appreciation Day
Interpreting is a rather humble profession that doesn’t call for much acknowledgment, but the role of translators is still essential. They work in many areas, from politics to hospitals, courts, and other equally important institutions. Raise awareness about the importance of the interpreters’ role and share some prominent interpreters.
May 8
- No Socks Day
Don’t think this day is insignificant. Going barefoot is a very healthy practice. In today’s modern whirlwind of events and industrialization, people have forgotten about such little things as walking barefoot. Encourage your subscribers to try this kind of walking by sharing the benefits of this therapy and just the pleasantness of the feeling.
May 9
- Sleepover Day
Sleepovers aren’t just for kids and teens. Encourage your followers to feel like kids and share sleepover ideas, movie recommendations, or fun sleepover games.
- Child Care Provider Day
Wish childcare providers a happy Caregiver’s Day with messages of appreciation and parenting tips.
- Military Spouse Appreciation Day
The day is filled with romance and an important theme. Related brands can share stories of military spouses, supportive messages, or appreciation for those who serve the country at all times.
May 10
- Mother Ocean Day
An opportunity for creative ocean newsletter designs! Showcase your products in a nice marine email. Add a charitable element to your newsletters by creating donation shares or fundraisers for organizations that save Mother Ocean from pollution. Raise awareness about ocean conservation with facts and tips on how to protect marine life.
- National Railways Day
A great day, maybe not so much for promotions and commercials as for railroad design or facts. If your newsletter email falls on this day, add some rails to its design, picturesque train photos, and interesting railroad facts.
- World Fair Trade Day
An event just right for commercial organizations. Offer your followers a fair deal by promoting special deals on popular products and other attractive offers.
May 11
- Mother’s Day
Another greatly important day that gets a lot of attention in May. Offer your subscribers gift ideas for Mother’s Day, and send heartfelt messages or thank-you content for moms. See more ideas above, under the heading of the most important holidays in May.
May 12
- International Plant Health Day
Regardless of your industry or product, your audience is likely to be plant people or somehow related to plants. Encourage your audience to keep plants at home by offering a variety of popular, easy-to-care-for houseplants. For subscribers who regularly take care of plants, write life hacks for plant care or just gardening tips.
May 13
- World Cocktail Day
Notify your subscribers about this day and encourage them to spend the evening with cocktails. The content of such an newsletter can be an offer of kitchen products for making cocktails or ingredients for them. For businesses that don’t have such products, the content can be informational, such as simple recipes for homemade cocktails or recommendations for local bars.
- Top Gun Day
An important day for aviation. Inform your followers about this Air Force holiday. Make an aircraft design or even add Tom Cruise! Share trivia from the movie Top Gun or share stories about pilots.
May 14
- Online Romance Day
Online romance is no longer nonsense, it’s commonplace. Share safety tips for online dating, stories of successful online dating marriages, or even collaborate with well-known dating sites for mutual advertising.
May 15
- International Family Day
Family is valuable, so prepare discounts and even entire promotional campaigns for families with group deals. Share activities to strengthen family ties or inspiring family stories.
- Global Accessibility Awareness Day
The topic of accessibility is very important in society and has always been so. Don’t miss it, not only because you’ll get sympathy from your followers, but also because it’s very important for people with disabilities. Team up with charitable organizations that help people with disabilities. Share petitions that collect signatures for accessibility.
May 16
- Drawing Day
Brands that sell products for painting should offer their products: paintings by numbers, paints, canvases, easels, and so on. Other companies can encourage creativity by offering certificates for drawing courses. For some easy content, you can write down the benefits of art therapy.
- Endangered Species Day
Another very important May day for charity and donations. Get in touch with organizations that protect endangered species and offer them cooperation and donations for their funds. In the emails, where you will be collecting donations, provide information about the endangered species to which the money from the donations will go.
May 17
- World Whisky Day
Share whiskey-tasting tips, the history behind the drink, or the best brands to try, or even create a collab with whiskey brands if your business is suitable for it.
May 18
- International Museum Day
Share info about must-see museums, virtual museum tours, or the newest unique ones. Organize a promotional contest to win tickets to an interesting local modern museum.
- World Baking Day
It’s time to advertise baked goods, kitchen appliances, and even stoves, grills, and other tools for baking. Bakery businesses should not miss this event. Brands that are not related to baking can collaborate with those that are or share interesting baking recipes.
May 19
- Victoria Day (Canada)
In your newsletters, share the history of the holiday and how it marks the unofficial start of summer in Canada. List ideas for spending the long weekend, from fireworks and barbecues to outdoor activities. Promote special offers or highlight seasonal products for your Canadian audience.
May 20
- World Bee Day
Brightly colored emails with a bee design are a must-have on this day. The survival of bees is a pressing issue in our time. Raise awareness of the importance of bees in our ecosystem by sharing facts about their role and modern farming practices that are very harmful to them. Talk about organizations that work to protect bees and suggest ways to get involved. If you sell honey or organic products, consider a themed promotion.
- National Rescue Dog Day
Remember the importance of pet adoption. If your business is related to animals, provide special discounts on products or services for animals. Encourage your audience to support shelters through donations or volunteering.
May 21
- International Tea Day
Tea is a very popular drink and is not much inferior to coffee. Therefore, this day is not as unremarkable as it seems. Share interesting facts about the benefits of tea over coffee or the health benefits of different types of tea. If your business includes tea-related products, offer a special discount or a limited set.
May 22
- Sherlock Holmes Day
Sherlock Holmes is such an iconic character that he is known all over the world even more than his author, Arthur Conan Doyle. Celebrate the day of the world’s most famous detective by sending an email in character style. For promotions, it’s also a great opportunity to add a mysterious puzzle that subscribers have to solve to get a reward in the form of a promo code or discount.
May 23
- Don’t Fry Day
This day is not about cooking but serves as a reminder to protect the skin from the harmful effects of ultraviolet rays. Take care of your audience by providing them with tips on skincare and proper sunscreen application. If your business sells skin care products or sunglasses, this is a great opportunity to emphasize the importance of SPF filters or offer a discount on sunscreen. For entertaining content, you can also include a short quiz on sun safety knowledge.
- World Turtle Day
Emphasize the importance of turtle protection and share interesting facts about different species of turtles. For marine-related businesses, consider launching a limited-time campaign to support turtle protection efforts.
May 24
- Brother’s Day
Encourage your audience to share their favorite memories and stories. Offer unique gift ideas or fun activities to spend time together.
May 25
- Geek Pride Day
As we said, May is full of geek holidays, including this one, Geek Pride Day. Celebrate all geek-related things with an newsletter dedicated to fandoms, science fiction, gaming, comics, and everything connected to them. Run a fun quiz that will be enjoyable for geeks and help some subscribers discover their inner geek, or recommend movies or books. Brands that sell pop culture merchandise, comics, gadgets, or tech equipment can offer a special discount for Geek Pride Day or feature limited edition collection items.
- National Sing-Out Day
Encourage your audience to try out singing on Sing Out Day. Share a list of good songs to sing or the lyrics to them. For entertainment, you can recommend exercises to warm up the voice. Hold a contest for the best video with vocals sent by subscribers, which will be a good promotion for social media development.
May 26
- Paper Airplane Day
Get your newsletter design in the air with a fun, interactive newsletter email dedicated to Paper Airplane Day! Share some interesting facts about paper airplanes, or limit things to just the design.
- National Apology Day
National Apology Day is an important day of reflection. Share the story of the holiday and recognize the importance of reconciliation.
- Memorial Day
Honor the sacrifices of military service members with a meaningful Memorial Day newsletter. Share historical information or offer ways for followers to show support, such as donating to veterans’ organizations or attending commemorative events. Encourage your audience to observe a moment of silence.
May 27
- World Marketing Day
A World Marketing Day newsletter is sure to get your entrepreneurial audience excited and will boost your open rate. Share the latest innovative marketing trends, success stories, or useful tips for entrepreneurs looking to improve their marketing strategies. If you offer marketing-related services or tools, provide a special discount.
May 28
- International Burger Day
Share the history of this dish, delicious burger recipes, unique fillings, or interesting facts about burgers. Food brands can offer a special deal or a limited-time burger menu. Involve your audience in the “Create your dream burger” survey.
- Senior Health and Fitness Day
Encourage active and healthy lifestyles for seniors with a health-themed email newsletter. Share simple warm-up exercises, nutrition tips, or a guide on how to stay active. You can also highlight inspirational stories of seniors who are getting creative with fitness or wellness.
May 29
- International Everest Day
Share inspirational stories of Everest climbers, interesting facts about mountaineering, or motivational tips for overcoming personal and professional challenges. Product promotions can be arranged by brands of outdoor equipment, especially hiking, or any other business by tying the promotion to reaching the peaks.
May 30
- Water A Flower Day
Another day in May that is a great opportunity to remind people to take care of their plants. Share simple gardening tips or the benefits of having indoor plants. If you sell gardening tools or flower products, run a special promotion or offer a flower care guide.
- National Day of Creativity
Spark the creativity in your audience by sharing ways to boost inspiration, whether it’s with art, writing, or anything else. Share the unique habits of famous creatives or invite your followers to share their creative projects.
May 31
- World No Tobacco Day
Encourage healthy lifestyle choices by sharing educational content on how to quit smoking or the health benefits of quitting.
- Web Designer Day
Despite the development of AI visual content generation, the work of web designers continues to be popular and essential. Congratulate web designers who make the Internet more attractive and accessible! Share inspiring website transformations or advise companies looking to improve their online presence. Platforms that offer web design services or tools may offer a limited discount or free website audit.
4 Weekly May Newsletter Ideas
Every month generally has events or holidays that take place during each of its weeks. These events will come in handy if you plan to send out a multifrequency newsletter campaign during a certain week and want to set a common, relevant topic for it. Below, we’ll list the events for the weeks of May.
Small Business Week (May 4-10)
Small Business Week is an event dedicated to recognizing the vital contribution small businesses make to local and national economies. It is a time to highlight their efforts and support their growth.
Newsletter idea: Support a local small business or one you might be working with. Launch this campaign by publishing and promoting profiles of small, local businesses on a daily basis, offering related or collaborative exclusive promotions, and sharing their founding stories as well as their successes. Educate the audience about their importance by highlighting the contribution they make to the community.
National Nurses Week (May 6-12)
Medicine is a vast industry that touches many businesses and people in general. Of course, nurses are an integral part of medicine itself. Therefore, if your business is in some way related to medicine, you should run a week-long campaign dedicated to them, and here’s how to do it.
Newsletter idea: Run a campaign with a message of gratitude by launching an exclusive promotion for nurses. Promote healthcare-related products that are particularly suitable for nurses by offering special discounts or package deals exclusively for them.
National EMS Week (May 18-24)
One more week dedicated to a medical field of great importance. Paying tribute to EMS workers is not a one-day event but a week-long one. This national week honors and recognizes the tireless efforts and sacrifices of emergency medical services personnel in providing life-saving care to the population.
Newsletter idea: Be sure to honor the dedication and bravery of emergency medical services (EMS) personnel. Highlight products that relate to serving EMS professionals by offering exclusive discounts or special offers throughout the week.
National Safe Sun Week (May 5-11)
There’s a day in May dedicated to safe tanning called Don’t Fry Day, however, it’s not the only such event. In addition to it, there is an entire National Safe Sun Week, which in 2025 is held May 5-11 to raise awareness of the importance of sun safety and encourage people to protect their skin from the harmful effects of UV rays to prevent sunburn and reduce the risk of developing skin cancer.
Newsletter idea: A good opportunity for skincare brands to actively promote their products throughout the week. They can offer tips or products to promote safe sun exposure. Also, they can publish articles about choosing sunscreen, proper application techniques, choosing sun-protective clothing, and the importance of regular skin checks.
4 Monthly May Newsletter Ideas
In addition to events in May that last for weeks, there are also long-lasting general events tied to the month as a whole. Here’s a list of these month-long occasions.
Mental Health Awareness Month
People often focus only on the health of the body and organism, forgetting the importance of mental health. However, in today’s world, caring for and monitoring mental health is becoming a popular trend, which is why you can support it during May by reminding your followers to take care of their mental health and providing tips on how to do so.
Newsletter idea: For Mental Health Awareness Month, create a newsletters highlighting simple, everyday actions that support mental wellness. Regularly share short self-help tips, real-life stories from community members, and links to available resources, such as hotlines or local support events. Encourage readers to share their coping strategies or words of encouragement with others.
National Pet Month
We all love our pets, who tend to become part of our family. The love for pets is so strong that an entire month is dedicated to it. National Pet Month is dedicated to recognizing the joy they bring to our lives.
Newsletter idea: Launch a campaign offering pet products, or include a charitable component with donating a percentage of the sales to local animal shelters. Share adoption stories or set up a full-scale social media campaign where followers can share stories about their pets.
National Inventors Month
May is a month of all kinds of inventive events, exhibitions, contests, and other presentations, as it is National Inventors Month. Throughout the month, scientific groups and others celebrate innovations and spread awareness about the creative minds behind the world’s most important inventions that changed people’s lives. For email marketing, it’s an opportunity to inspire and encourage creativity in each of your customers.
Newsletter idea: During the month, you can introduce different inventors and share stories about them and their inventions as interesting content for your emails. Publish interviews with inventors and consider partnering with patent organizations or innovation centers. You can tie your ads to a scientist connected with your products or services.
Women’s Health Month
Women’s Health Month is dedicated to raising awareness of the unique health issues faced by women and promoting practices that support women’s health and well-being. It is an opportunity to support and stand up for the importance of improving women’s health care.
Newsletter idea: Publish expert recommendations on how to improve women’s health care. Advocate for laws and petitions aimed at improving conditions for women’s health care by asking subscribers to sign a petition or simply informing them about it.
Military Appreciation Month
There are many days of honor in May, and one of the most important is Memorial Day, which pays the highest honor to those who have fallen while serving in the military. The Second World War ended in May, which is one of the reasons why May is Military Appreciation Month, a time to honor and thank military personnel for their service and sacrifice.
Newsletter idea: Publish stories and interviews with service members, veterans, and their families. Highlight support initiatives and community events. Offer followers ways to show their appreciation, such as through donations or volunteering with veterans’ support organizations.
When Should You Send May Newsletter?
Plan your newsletter in advance to ensure that you can immediately announce the start of events that last the entire month at the beginning of May. If you are more interested in weekly events, prepare and plan them in advance as well to be able to send an initial introductory email in the first week. Consider weekly updates to align with special days and events throughout the month.
Need Assistance With Your May Newsletter?
Don’t miss the chance to connect with your audience during a variety of important May events. By making the most of each event’s message, you can create a meaningful experience that will resonate with your subscribers, drive engagement, and foster long-term relationships.
If you’d like to build effective newsletters with engaging content for your upcoming May campaigns, our team of email experts is ready to help. Just choose a convenient time, schedule a call, and we’ll make sure you get the best results. Already prepared for May? Start planning your June email campaigns with us!
