Technical
1 min read

How to improve click-through rates in emails using heat maps

Written by Andriy Boychuk
Technical
1 min read

Heat maps are mostly associated with optimizing website performance. But not many people know that they can also be used to optimize your email design overall and click-through rates in particular.

If you don’t know where in your email people click on, which parts of your email they interact with the most, your emails can’t be 100% effective.

In this tutorial, we’re showing you how to stop guessing how to optimize your emails and start using heat maps to help you do that instead.

Talk email strategy with an expert