5 min read

How to Embed Videos Into Your Emails

Written by Andriy Boychuk
5 min read

In this video, I will be sharing how to embed a video on an email, but is there a way to do this?

You will learn about similar ways to do this because you can’t embed a video the same way you would embed it on a blog or website. Email embedding is more complex, so you have to find other ways around it.

Embed videos are one more opportunity to add variety to your campaign designs. By the way, our team created a full-year campaign content idea calendar, to give us inspiration when we need it. Don’t forget to download it for free.

A lot of our clients are requesting us to embed videos in their emails, and they think it’s not possible. So wait one moment, before you stop reading, I will tell you about 4 ways, how you can do it but 3 of those ways are mimicking that your video in that email, but actually when a person clicks on that thing they will redirect. And №4 I will actually tell you how to do it and explain the pros and cons of doing that.

№1 – Use a static image with the play button

So the first way is to use static image, so your image, and in the middle of the image add play button, as you often see it in YouTube. And I actually you’ll see one email, which I will show you right now.

So here’s one example. Kevin send me this email, as you can see it, he has a static image but he has a call to action in the middle which is very difficult for all videos. So we know that when we click here, something will happen and video will play but realistically when we click here, it redirects us to YouTube.

So this is one way how you can do it.

№2 – Use a GIF of the video

The second way, you can use GIF image altogether, so it looks like it’s playing video with the button in the middle. So I’ll show you what Campaign Monitor does as a great example.

So here’s Campaign Monitor, they gave us this example. So as you can see, the play button is still static, however, the image is moving and it looks like a video. So when you click there, it will redirect you to the video where you can see the full video.

№3 – Use an animated play button

And the last option is to have your static image as an example number one, but the actual play button will be animated. Again this is example, thanks to Campaign Monitor.

And this is an example, as you can see, the image is static, but the play button is moving, so which encourages people to click on that.

№4 – Embed video HTML5

And the last one, but not least is how to embed the actual video. So not many clients supporting this technology, but you are able to embed video in your email when you sending out as a marketing email embedded, however, only clients will read it.

All apple clients when they receive the email with your video, can play it inside of their email and also Samsung mail, but all others like Gmail, Android, Outlook, they will not be able to play those videos.

So if you want, you can segment out your clients by mail provider, like somebody who plays video and doesn’t play video and send them different kinds of messages. So in one you will embed, in another – you will do one of those three techniques that I told you before.

You can learn more about segmentation rules in the “4 Golden Rules Of Effective Segmentation In 2021”. In this episode of the Email Einstein podcast, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.

If you have any other ideas, please leave them under this article, I would like to learn also from you. And if you have any additional questions, feel free to leave them under this article as well.

Thank you.

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