email marketing
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Email Marketing Calendar for Ecommerce – July 2020

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email marketing
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Hey everyone, Alisa Taggart here with Flowium. I wanted to go ahead and review our July 2020 holidays and events eCommerce Calendar. We’re really excited to be launching this. This is something that we want to do to provide an additional resource for all our subscribers. So if this is your first time, watching one of our YouTube videos, welcome we release a new video every Thursday, we’ll be releasing a new calendar like this every month. If you are interested in opting in so that way you can actually receive this calendar, make sure to go to the link flowium.com/calendar or if you go to the description box below we’ll have the link in there, just click on the link, pop in your email, and then we’ll send you the most current and up to date calendar. So I’m about to go through July 2020. If you are looking at this in the future, and it’s like August 2023, “Hey, what’s up to the future?” But you will get the most up to date calendar. So again, if you’re looking at this in August 2023, you’ll get the August 2023 calendar, not the July 2020 calendar, and then we’ll just send you the updated calendar every month. So, hope you enjoy it, hope it’s useful. Just as a note with how we kind of go through this. So usually what we’ll do is we’ll have the calendar in here. It’ll be color coded based on the type of holiday or event or special day and then we’ll have some more information here. So if there’s a monthly theme, we’ll include that. So July’s monthly theme is actually National Ice Cream Month. Which is not too bad ’cause I’m here in South Florida and it’s like 96 degrees outside and it’s only predicted to get hotter. So I could definitely do with some ice cream. And then just as a note, right now we’re in the middle of the COVID-19 pandemic. So all events are canceled. The Summer Olympics for 2020 was originally scheduled for the end of July. But obviously, because of the pandemic, it’s now postponed to July 2021. So that’s not included on this calendar. No major events are included on this calendar. But as things start to kind of open back up and regulate and get back to normal, we’ll start including events. So I’m just gonna kind of run through, give a couple of examples of what you can do with this calendar. But yeah, this is just really to kind of spark some creativity and some inspiration in you all so that you can start sending more relevant and fun campaigns to your audience of subscribers. So let’s start with International Joke Day on July 1. So this is a really good one where if you have a brand that’s more witty or kind of quirky, and sort of into the whole joke scene and not in your tone and your kind of brand language isn’t very serious or not even uptight but just not as business like this is a really great one to take advantage of. You could send a campaign that morning that says, “Hey, guys, did you know it’s International Joke Day? Here are a couple jokes for you. Send us your best jokes, and we’ll pick a winner and give them a $10 gift card or something like that.” So you’re providing a way for your subscribers to connect with you and your brand. You’re providing a way for them to engage and kind of have a good time while they’re doing it. And then also an incentive to engage. This is great because over time, this is just gonna kind of create more brand loyalty, which is really what you want. You want your customers to feel like they’re not only just buying from you, but they’re also part of your brand and your culture, which is huge connection is literally everything. Relationships are everything. And if you’re really building those relationships, you’re gonna go super far. Okay. 711, which is National Free Slurpee Day. So, this is a really good one for a brand like 711 of course, but for other brands who are a little more informational or if you’re sending out a newsletter or something like that. For your clients, what you could include for that newsletter for the week is, “Hey, here are some fun things to do or some things that you can do to keep cool in the hot summer days of July.” And you can include that information about National Free Slurpee Day. Now, what I would recommend doing is getting information directly from 711 to ensure that you’re putting out the correct information but to include that in there and just make it something so that your subscribers are aware is a great way to give them some extra activities to do. Okay, so for July 21 #NoMakeUp Day. This is a great one for brands that are focused on natural health, wellness, beauty, different brands like that, that are really focused on kind of empowering women and men if you’re into wearing makeup as well. Where you can encourage your subscribers to participate and engage actively on social media. So, “Hey, post a no makeup selfie tag #NoMakeUp Day and also tag our company or our brand name in it, tag our Instagram account and we’ll pick the first four people who do this and send them a free vitamin or a free sleeping mask or a free facial relaxing mask or something like that.” Along those lines. And then, if you if your brand is particularly aligned in the world of wizardry and magic, you could send out a bit of a shout out on July 31, about the fact that it’s Harry Potter’s birthday. Harry Potter has a huge, huge following. And this is a really great way to engage with your subscribers that may be really into that stuff. So these are just a few ideas kind of thrown around about what you can do for July. Just as a note, usually July is one of those months in the eCommerce world where sales dip so dramatically like some statistics even show by 30% in comparison to Crazy holiday months like November and December. So July is definitely a time when you wanna get really creative with how you engage with your subscribers. And make sure that you’re just regularly connecting with them, making sure that they’re still engaging with you and your brand. And even if they’re not necessarily purchasing their product, they’re continuing to plan on purchasing with you. Because you made the effort to make sure that they were seen, they were heard and that you made sure you were seen and heard. So just a few ideas. Again, if you are interested in getting this calendar, which I would strongly recommend and opting in for all future calendars, make sure that you click on the link below flowium.com/calendar so that you can opt in and get the most up to date calendar available to you. And yeah, just stay tuned for our future videos every Thursday. We try and blast out as much informational content as possible for all our email marketing gurus out there who are interested in knowing More. So, thanks so much for listening and hope this is helpful.

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