Amazon announced Prime Big Deal Days, which will take place from October 8 to October 9, 2024. It has become a yearly autumn tradition for the company and the ideal forerunner to the holiday season. Amazon October Prime Day gives both businesses and customers a great opportunity to acquire awesome benefits in the forms of revenue for the first and savings for the latter. It also means that there’s more work for professional marketers.
In this article, we’ll look into the most effective Prime Day email marketing strategies and email examples to give you more ideas for promotions.
Amazon Prime Day Marketing for October 2024
Amazon experienced its greatest sales day ever on Prime Day in 2023, with approximately 375 million things being purchased worldwide by Prime members. Beyond Amazon’s own retail sales, it was also the best sales day for independent retailers. A new record for savings during a Prime Day event was set by the more than $2.5 billion that Prime members saved. More offers than ever before were available on Amazon for small companies. This demonstrates the importance of Prime Day and its expanding influence on businesses and consumers alike.
The recurring success of this event only proves the need for businesses to invest in October Prime Day marketing in 2024. With the annual sale looming over the email marketers’ heads, it’s time to summarize the experiences from previous years to create a working strategy. Let’s figure it out together.
Amazon Fall Prime Day Marketing Ideas
- Prepare your email marketing strategy before Prime Day
- Increase brand exposure before Prime Day
- Notify about your participation in the event via email and SMS
- Prepare exclusive deals and sales
- Examine Amazon’s guidelines
- Be active during the Amazon Prime Day
- Monitor subscribers activity through analytics reports
- Send out product recommendations
- Use advanced segmentation techniques
- Post-event marketing
- Follow-up with post-purchase emails
- Prolong sales
- Encourage reviews by offering incentives
12 Top Prime Day Email Marketing Strategies
Here, we gathered the best strategies used by different brands during the Amazon Fall Prime Day 2024 sale in their email campaigns. You can take inspiration from these tactics and email examples for your own promotions.
Start Your Branded “Prime Day”
Not every business needs to be on Amazon to make sales and be successful. However, even if you use another platform or your own ecommerce website, you can still make use of the “giant’s” event, and here’s how.
One of the best Prime Day marketing strategies that we recommend for DTC brands to implement is to launch their own sale event off Amazon. Don’t be afraid to compete with the “big guy”, start it before the Prime Day to draw attention to your brand and offers. We recommend creating your own “Prime” slogan to let people know what this event is connected to. Offer incentives no less enticing than Amazon does to convince buyers to shop with you and not wait for the Prime Day’s start.
In the example below, you can see a brand doing exactly that, using the event keyword to present their own deal. They also link their CTA button to their website instead of an Amazon shop.
Launch a “Better than Amazon” Campaign
Yes, you’ve got that right. Many brands, especially DTC, not only start their own sales to compete with the giant but also promote against Amazon Prime Day. The main idea is to give more opportunities for growth to small businesses instead of giving billionaires even more money.
Of course, there’s no place for dissing in professional emails, but it’s also not a crime to boast about your own accomplishments as a brand. If you are confident in your product and services, don’t be afraid to state that you’re better than Amazon in your October Prime Day email.
The copy of the example that we prepared says, “Why wait for Amazon?”. Indeed, you can start promotions with highlighting your own offers and products that can give your clients more benefits than the corporation.
It is a bold but effective option for small ecommerce firms to attract attention to their unique brand and marketing effort by playing around this big event.
Direct Subscribers to Your Amazon
If your store is based on Amazon, then the most logical thing to do for Prime Day marketing in October is to direct your clients to it. Make sure to optimize your CTA, making it an obvious link to your Amazon store. Along with the link, present some kind of clear incentives to entice subscribers to follow through your directions. It’s also good to showcase some of the products you sell to leave no confusion about your offer. However, it’s important to not overdo it with product suggestions and CTA buttons, as it can impair with your email performance.
Create Prime Day Deals
Just any sale won’t do. As you plan your Amazon Prime Day email campaign, be sure that the deals and special offers you develop align with both Amazon policy and your brand. You can make it clear in the headline, CTA buttons, and creative promo codes that this is an offer that is only available on Prime Day. To prevent having your products delisted, make sure to review Amazon’s policies regarding mentioning.
Start The Prime Day Campaign Early
Make the first move in the promotions, not just to give customers a heads-up, but the opportunity to save money early. We recommend starting the Prime Day email campaign at the very least a week before the actual event. Offer your subscribers early access to discounts or special deals you’ve prepared. While other brands wait, you can already make sales.
Send Reminder Prime Day Emails
Don’t forget to emphasize on the limits of your deals, after all, the Prime Day event only lasts for 2 days. Using FOMO is also the right move to hint clients that they need to hurry up with purchases or else the opportunity will be gone. This Prime Day marketing idea helps to create the sense of urgency around your offers, encouraging to buy. Set up the countdown like in the example below and repeat your offers with the extra emphasis on benefits to not let your subscribers off the hook. They shouldn’t let your exclusive deal to pass by.
Use Prime Day Keywords in Subject Line and Copy
Don’t forget the importance and using and highlighting keywords in your subject line and Prime Day email copy. Adding them to your subject line to spark interest in opening your email with special offers from the first time they see it in their inboxes. This allows you to create a link to the event and clarity for your recipients. Utilize the variations of Amazon’s keywords in your headlines and through the text, while giving the essential information about your offers and special deals.
Use Animations
In one of our previous articles, we already defined the game-changing role of animation in emails. For your Prime Day fall marketing campaign, we also recommend using this practice to make your promotions more engaging and visually interesting. Add short, lightweight animated elements to your design to highlight CTA buttons, better showcase your products, or put emphasis on your exclusive deal.
Prolong Prime Day Sale
Give another chance to those who missed out on the Amazon sale to purchase with benefits, and give yourself an opportunity to continue selling and maintain interest in your brand. This Prime Day email strategy allows you to capitalize on the event and incline the audience to your brand. As you can see in the example below, some brands like Swoon prolong their sales for the whole week instead of Amazon’s two days.
However, we advise not to draw out the sale for too long in order to not suffer financial losses. Set a countdown or clear deadline of a few days at max after, which will additionally create a sense of urgency
Offer a Tiered Discount
You can highlight high priority products that you want to sell out during the Amazon’s event and direct customers to them by offering a tiered discount system. Place more percents off on these items while keeping the original pricing or smaller discounts for the rest of the assortment. Marketers use this October Prime Day marketing strategy to encourage clients to buy certain products in your shop that will benefit your overall business growth and revenue.
Offer a Prime Day Guide
Another brilliant Prime Day marketing idea for ecommerce businesses is to create special guides for client. They should contain not only an overview of items in the product assortment, but also some type of useful information, e.g. recommendations, instructions, recipes, etc. Even non-ecommerce organizations can benefit from the Amazon’s autumn sale. While you don’t offer products, you can always offer your opinion and expertise. Send out Prime Day guides and newsletters with tips, shortlists, links to your favorite Amazon shops, etc. We’re sure that your audience will appreciate this info.
Leverage SMS Prime Day Marketing Strategy
You can double the effectiveness of your strategy by using SMS promotion alongside with Prime Day email marketing. Notify or remind your recipients about your participation and offers over a text in case they miss the email. Keep it simple but don’t forget to mention your wonderful incentives and add a link to your store, promoted products or favorite bundles. This SMS campaign can be sent out on its own or as a part of your multichannel strategy.
More Amazon Prime Day Email Examples
Here, we prepared some more Prime Day email examples that we’d like to examine closer. Let’s take a look at these awesome campaigns and outline what tactics and techniques they use to ensure the success and make the most of the Amazon event.
SEEQ
Subject Line: Prime Day starts NOW!
A company called Seeq makes clear whey protein powders that are distinguished from the thick, milky texture of conventional protein shakes by their light, fruity aromas. Their go-to strategy in this example of Prime Day email is adding animations with bright colors and interesting fonts. The brand also uses one of the tactics we mentioned before, which is prolonging the Amazon’s event for a whole week instead of two days. Giving their Prime clients a 15% discount along with longer sale period for sure will draw customers’ attention and result in sales.
Wuffes
Subject Line: Time is ticking… ⏰
Wuffes is a pet wellness company that specializes in dog supplements to enhance mobility and general health. In this October Prime Day email example, we can see the brand using several practices that work well with the occasion and general branding of Wuffes. At the top of the email, they place the title with Amazon’s keyword and color to align the design with the Fall sale event. Of course, being a pet-focused brand, their designers use a photo of a cute dog standing alongside their products to ensure their subscribers recognize them right away. A highlighted sign that says “48 hours only” clearly states the time limits for the special offer. The copy also emphasizes on the exclusiveness of the deal since the brand provides 50% discount on a certain type of product, which is quite a lot. A strategically placed CTA encourages clients to “Save Now” and follow through with the purchase.
Giraffe Tools
Subject Line: ⚡Huge Savings – Only 36 Hours Left!
Giraffe Tools is a brand that specializes in air compressor systems, pressure washers, and retractable hose reels. It also makes high-performance, long-lasting gardening and power equipment. This Prime Day campaign example is from the brand’s July promotions but you can use it as an inspiration for the October event. The main highlights of this email in the header are the title with a clearly stated special deal and the countdown below it. Both elements bring clarity to readers, allowing them to see right away what the company has to offer for the occasion and how much time they have to use it. The design also does a great job of showcasing the assortment of tools they sell with the discounted prices that can help clients decide on purchasing.
Lemme
Subject Line: Healthy habits, huge savings.
Marketers of such a big brand as Lemme for sure know how to organize promotions for Amazon’s big sale. This is a wellness company that sells a variety of gummy vitamins and capsules intended to support various aspects of health. In this example of October Prime Day email, you can see that they put a lot of work in designing colorful visual elements to display the product and adding engaging animations. The peculiarity of this email is in the fact that it hardly has any copy but still manages to convey the main message with a few striking headlines. The top title and the countdown add FOMO and urges finalizing purchases before the deal ends.
Chefman
Subject Line: The deals keep coming!
Chefman is a U.S.-based brand that specializes in affordable, easy-to-use kitchen appliances. Their email examples for Amazon Prime Day are simple but serve their purpose well. You can see that they value functionality over intricate designs and choose a minimalistic copy with simple showcasing of appliances they offer for sale. Nevertheless, this approach works for this brand since it allows to effectively notify their Prime customers about exclusive deals and show how much they can benefit from choosing to shop with Chefman. Direct CTA next to each product makes ordering and purchasing fast and straightforward.
OLLY
Subject Line: Prime Day’s here!
Olly is a wellness company well-known for its vibrant, approachable gummy vitamins and supplements that are designed to improve health in an enjoyable and practical manner. Their design in this Amazon Prime Day email example is just as colorful, which fits well with their overall branding style. The balloon-shaped main title discloses the offer right away, stating that customers can get a 25% off during the sale period. The text right below the main headline defines this period, limiting it only for “today and tomorrow”. The effective CTA combined with the segment “In People’s Carts”, that suggests popular products, appeals to clients to look closer into the offer and make decision on purchasing.
OLLY offers this special deal not only to Prime members but also to regular client by adding a link to their website and the ability to use a promo code to get the discount. We recommend ecommerce businesses using this great strategy since it allows reaching a broader audience and increase ROI.
Best Fall Prime Day Subject Lines
Aside from the excellent email design and copy, don’t forget to pay attention to your subject line, as it’s the first thing receivers see in their inboxes from your campaign. Here are some examples from brands that you can use as an inspiration for your Prime Day email subject line.
- It has arrived! Your Ultimate Guide to Prime Day Deals
- Prime Day Alert: Massive Discounts on Your Favorite Items
- Unlock Prime Day Savings Today – Shop Now!
- Prime Day Extravaganza: Exclusive Deals for Prime Members!
- PRIME TIME SAVINGS ARE HERE – Limited Time only…
- [X] hours left of PRIME TIME! – All Deals Ending Soon…
- Prime Day Deals End Tonight 🚚
- 🤑Prime savings: up to 20% off sitewide! Save on better habit bestsellers through 10/8-9.
- 😳 Don’t miss out on the best Prime Day deals – you’re already late!
- These Amazon Prime deals are STACKED💥
- Starts Now! Better than Prime Day Sale – Why Wait? Lightning deals start NOW.
- Prime Day Deals Are Here
Launch Your Prime Day Campaign with Flowium
You now have everything you need to start a remarkable Prime Day marketing campaign in October 2024. With campaign ideas, real-life examples for inspiration, and subject lines ready for use, you’re equipped to create and launch your email promotions. The sooner you share your offer, the higher your chances of success. If you need any help with designing and organizing marketing via email, contact us and request professional assistance. Start the campaign with Flowium right now!
