Have your open rates suddenly plunged to single digits without warning or explanation? In 99% of these cases, your extremely low open rate is a result of your newsletter accidentally ending up in that nasty place we call the spam folder (junk folder).
This is a frustrating experience because there is not always an obvious reason why the filter put your newsletter into the wrong folder.
Your subscribers want to open your newsletter, but they need to receive it first. In this podcast, we will share 5 steps to get out of the spam folder!
You’ll learn
- How to filter out high-quality leads?
- Why should you clean up your email list regularly?
- Why do you need to create an Engaged and Unengaged Segment?
- Why is it important to make it easy to unsubscribe?
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
