High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers.
One powerful way to minimize it is segmentation.
Segmenting your list gives you a unique chance to scale relevance and talk to your prospects in their language, providing the info they truly want to hear at the best time possible.
Although figuring out the best way to segment your list can be difficult, some fundamentals of email marketing segmentation have withstood the test of time.
In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.