High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers.
One powerful way to minimize it is segmentation.
Segmenting your list gives you a unique chance to scale relevance and talk to your prospects in their language, providing the info they truly want to hear at the best time possible.
Although figuring out the best way to segment your list can be difficult, some fundamentals of email marketing segmentation have withstood the test of time.
In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.
You’ll learn
- Why it’s crucial to segment your list in 2021
- The 6 segments you can create for your core audience
- What to do with your unengaged subscribers
- Why it’s crucial to plan your email marketing efforts and how to do it
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
