Why bother with list cleaning?
The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list.
Regular list cleaning is a crucial practice in any email marketing program to avoid mass unsubscribes, spam fines, and stop paying for the subscribers that will never turn into customers.
In this week’s episode, we cover the key principles of list cleaning and give you step-by-step instructions on how to do it.