Marketing Automations

In most cases, owners of websites want visitors to complete their purchases from start to finish on their first visit to the website. However, up to 75% of carts end up abandoned. This is where abandoned cart email software comes in handy. 

There is always a risk of clients not returning to your business and finding other competitors on the market to fulfill their needs. When this happens, the best solution is to send a customer winback email.

Over time some customers will lapse, while others just lose interest. This is when win-back emails can be used to re-engage your customers and bring their attention back to your brand.

Learning about abandoned cart email benchmarks gives you a better idea of what you can expect, both in terms of cart abandonment and successful conversions.

When it comes to e-commerce marketing, B2B cart abandonment rate is an important business metric that is used by marketers to understand their website user behavior.