If your online business uses Shopify as its retail platform, reaching out to new customers, and keeping existing customers engaged, will be a vital part of your marketing campaign.

In this article, we share a step-by-step tutorial on how you can split test the path of your email automations in Klaviyo.

Cart abandonment analytics is a great way to keep a track of what is going wrong and why buyers are not completing their check-out process.

Let’s take a tour of this powerful and user-friendly platform, and find out how you can use it to encourage and support your customers, monitor your business’s performance, and, most importantly, boost your sales.