One of my clients asked me to add an opt-in form on their 404 page. It was a weird request. Why do you need an opt-in page on 404 page? Also, he asked me to create automation (email sequence) to follow up with those customers. Until later, I did not realize how powerful and smart the idea was. Let’s start from the basics.
What Is 404 Page?404 page is the default page, where your website visitors land when they mistype internal links on your website. For example, yourwebsite.com/wronglink. You have one 404 page for the entire site. Many people do not know that you can modify it. There are many companies that create funny, clever, and creative 404 pages. Here are some blog posts on other sites, which cover some examples of 404 page:
- 24 Clever 404 Error Pages From Real Websites
- 11 Brilliant 404 Pages To Turn Lost Visitors Into Loyal Customers
- 404 Page Inspiration
Using 404 Page To Get More SubscribersOk, You got the idea. They visit some page, which does not exist, and your site redirects them to the standard 404 page. We all have been there, done that. But this bad experience for our visitors can be turned into a benefit for them as well as us. We can apologize for the bad experience and offer them a % or $ discount to shop in our store. This way you show that you:
- A) care;
- B) want to take care of them.