10 min read

7 Top Alternatives for Bronto Marketing Platform

Written by Andriy Boychuk
10 min read

Bronto, Marketing Automation Platform, Alternatives. Which marketing automation platform is right for you?

As you may have heard, Oracle Bronto notified its customers of its ‘End of Life’ on March 3rd. They will be sunsetting the platform on May 31, 2022. They will no longer sell or update the platform.

It is unfortunate news for all Bronto users, on one hand, since they need to look for another marketing automation platform. However, on another hand, it is a great opportunity for the Bronto customers since Bronto will start to lose the competitive edge in the industry lately.

That’s why we decided to write this blog post to provide Bronto users some alternatives.

But before we start, if you want to migrate in less than 2 weeks from the Bronto platform, you should check out our Bronto Migration package here.

Let’s start.

There are hundreds and maybe thousands of marketing automation tools on the market. But which one is right for you?

It depends.

I would be lying if I said there is one solution for all.

CONTENTS

Quick Overview

Here is a quick overview for you before we start the complete overview of each platform, its features, and pricing.

What is your business type?

Let’s not get into nitty gritty details of business types. For simplicity purposes, let’s divide the businesses into 3 categories:

  • Ecommerce
  • B2B
  • Digital Businesses

Email Marketing Platform for Ecommerce

If you are an eCommerce brand, we recommend you to migrate from Bronto to one of the following platforms:

  • Klaviyo
  • Omnisend
  • Drip

Why? Let’s do a little explanation of these platforms.

Klaviyo

Klaviyo is a dedicated email and SMS marketing platform for ecommerce. It is possible to use Klaviyo for other types of business, but it wouldn’t be efficient.

The Klaviyo team built the software to serve the online retailers. Klaviyo is well known for its powerful segmentation, machine learning/artificial intelligence, and automation.

The main features which set Klaviyo apart from the competitors:

  • Powerful and almost limitless segmentation abilities
  • Transaction emails
  • Machine learning / artificial intelligence
  • Behaviour email / SMS automation
  • Free push notifications for your store mobile app

Omnisend

Omnisend is very similar to Klaviyo, and it is their direct competitor.

Omnisend offers very similar features to Klaviyo, but they are losing on the segmentation side.

The bottom line is that you might consider Omnisend if you are just getting started with your business since Omnisend is cheaper than Klaviyo.

I like how The Digital Merchant described it when comparing Omnisend vs Klaviyo: “Bottom Line Up Front Summary: While Klaviyo can be more comprehensive in some respects, we found the easier to use, more automated, and affordable Omnisend pricing plans to be more approachable and scalable for smaller enterprises.”

Drip

Drip is another email marketing platform which is good for eCommerce.

Originally, Drip started as an email marketing solution for all kinds of businesses, such as eCommerce, B2B, SaaS, digital businesses, and others. However, in the last few years, they took a different approach and changed directions and put a big accent on eCommerce.

Drip is good for any size of business. However, it might be a little bit higher priced than Omnisend but lower than Klaviyo. The detailed price comparisons you will see below.

Price Comparison

 Klaviyo pricingOmnisend PricingDrip Pricing
0-500$20$16$19
Up to 1000$30$20$29
Up to 10,000$150$102$154
Up to 25,000$400$240$369
Up to 50,000$700$330$699
Up to 100,000$1200$570$1,199

Feature Comparison

There are many similar features in these 3 platforms, so in the comparison below, I will show you where they are different and where you should pay attention.

 KlaviyoOmnisendDrip
Limitless ability to segment subscribersYesNoLimited
Transactional EmailsYesNoYes
Predictive AnalyticsYesNoNo
Data ScienceYesNoNo
Industry and similar brand benchmark live reports YesNoNo

Not Recommended for Ecommerce

The platforms which we do not recommend to switch to:

These are other versions of Bronto. In the industry, we call them Marketing Dinosaurs.

They are still alive but might die soon as well.

Why?

For all the same reasons which we described in the article why Bronto died. Such us:

  • High barrier of entry
  • Difficult to integrate
  • Commitment (you need to sign 1-2 year contract)
  • Limit of new features
  • It’s hard to implement your ideas (it takes time and resources to test something)
  • Their sales demo is better than the actual platform research and development

So here is the list of platform which we do not recommend to use: 

Email Marketing Platform for B2B

Now, let’s discuss the platform which we would recommend to switch to from Bronto. The platforms are:
  • Hubspot
  • ActiveCampaign
  • Infusionsoft

Hubspot

Hubspot is the leader on the market in B2B vertical. They have the most powerful marketing automation and CRM platform. Actually, they built their entire platform around B2B to help businesses sell better and service their customers the best possible way.

One thing which I personally do not like as much about Hubspot is their pricing. First of all, it is a little bit confusing,, and you need to get on a call with them to understand which plan you need and how much it will cost you.

But if you put that to the side, they have everything you need for the business such as forms, landing pages, marketing automation, email marketing, lead scoring, CRM and etc.

Hubspot is good for any kind of business, but their prices are a little bit on the higher side vs the other options below.

ActiveCampaign

ActiveCampaign is a Hubspot alternative. They offer a very similar set of features. We use ActiveCampaign internally for our agency, and we love it.
It has almost all features like Hubspot, but it costs much less.

Infusionsoft (aka Keap)

Another alternative is Infusionsoft. 5-10 years ago Infusionsoft was the tool for marketing automation, but after new tools like Drip and ActiveCampaign started to develop, the popularity of Infusionsoft dropped. However, it is still a very powerful tool and offers the same features as the other tools.

The downside of Infusionsoft is the complexity of the software. It is extremely difficult to use… You need to have a specialist on retainer to be able to manage the tool or you need to hire in house.

Price Comparison

All the platforms have at least 3 different pricing tiers. We used one which offers the most similar features.

 Hubspot Pricing (starter)ActiveCampaign PricingInfusionsoft Pricing (max)
Up to 1000$45$70$229
Up to 10,000$396$249$399
Up to 25,000$936$399$499
Up to 50,000$1,836Hidden priceHidden price
Up to 100,000$3,636Hidden priceHidden price

Feature Comparison

There are many similar features in these 3 platforms, so in the comparison below, I will show you where they are different and where you should pay attention.

 Hubspot (starter)ActiveCampaign (plus)Infusionsoft (max)
Lead ScoringYesYesNo
PaymentsNoNoYes
Live chatYesYes (As add-on)No

Email Marketing Platform for Digital Businesses

If you are a digital business, you can use either the same platform as for B2B we recommended above or you can use ConvertKit.

ConvertKit is an email marketing platform which is famous for its simplicity, competitive features, and low price.

Talk email strategy with an expert