#14. How To Optimize Your Email Marketing For The Holiday Season | Podcast

Vira  0:00  

Today, we’ll talk about how you can actually tweak your existing flows to make sure your automations are ready for the big show 2020. Is projected to be the largest year in the history. We will be talking about the holidays again. Who’s ready for the holidays?

Alissa  0:42  

Hey everyone, and welcome back to another episode here at Email Einstein, Vira and Alissa. Here we are two email marketers at an email marketing agency called Flowium. We are so passionate about email marketing, and because we love what we do, we want to share our insights with you. Flowium is one of the fastest growing email marketing agencies in the world, we specialize in providing a premium, full service e commerce email marketing experience for all of our clients. Our service is tailored specifically for your business and is designed to help increase your online retail revenue by 20 to 50% deliver the right message to the right person at the right moment, and that’s what we’re all about here at Flowium.

Alissa  1:40  

So Vira hit us with today’s episode because it’s definitely a relevant one.

Vira  1:46  

It’s a very relevant one. And remember, a few episodes ago we were joking about this holidays are coming. Song, yeah, I have it here with me. Let’s listen. 

Alissa  1:54  

You do you do? 

Vira  1:56  

Is that the one? (music) Oh, that’s the one. 

Alissa  2:02  

Yeah, holidays are coming. Holidays are coming.

Vira  2:06  

And we’re not just like jamming here because we like this song, because probably it’s not the best song to party with, but we will be talking about the holidays again. Who’s ready for the holidays? Not me, for sure, not me, not yet. But seriously, though, it’s like never too early to start planning for the holidays, especially if you are in E commerce, and especially this year, when we witnessed a huge surge in online shopping due to the global pandemic, more than ever, people are going to the internet in 2020 for shopping, and as a result, 2020, is projected to be the largest year in the in terms of E commerce sales in the history of the world. So it’s gonna hit $1.1 trillion for the first time in history. According to Klaviyo research, like 1.1 trillion. This numbers don’t even like register in my head, but yeah, that’s going to be that’s going to be a big one. So suddenly your E commerce holiday strategy has become even more important than ever. So no pressure here whatsoever, and we partially talked about it in our episode number 11. So we kind of did our predictions on what to expect this holiday season. Well, today we’ll talk about how you can actually tweak your existing flows a little bit to make sure your automations are ready for the big show. And we hope that this email marketing guidelines and recommendations will help you to get unstuck and move towards your best queue forever. So but before we go there, my favorite part of the podcast, Alissa hit us, was your pro tip of the week.

Alissa  3:50  

Our Pro Tip of the Week. I love it, and we actually won’t be doing this for the next couple of episodes because of our guest interview. So I’m excited this will be the the last one for a couple, but we’ll be back. Don’t you worry. So for this week’s Pro Tip of the Week, we are suggesting that you try using countdown timers in your emails for the holidays, which I’ve actually never personally done. And one of my clients jokingly said to do that this week. And I was like, Huh, that’s interesting. Maybe, maybe we will try it. So countdown timers, or clocks are a great way to add a sense of urgency to your emails and forms. This works particularly well for like flash sales, special promos that you’re hosting, or even holiday messaging. So Klaviyo doesn’t actually have a built in countdown timer functionality, but there are different ways, different platforms, different different methods that you can use in order to add the countdown timers to your Klaviyo template. So make sure that you do a little research to see what fits for you and your brand best. Our in house recommendation is promo features.com that’s one that we’ve used. Pretty frequently with our clients, if I do end up using this countdown timer idea. So for for one of my clients, he kind of said it jokingly, but what we’re looking at doing is potentially hosting a special pre sale or pre Black Friday sale promo, and that will go out on the Wednesday, so the day before Thanksgiving or the Wednesday before Black Friday, the promo is going to last for six hours, and it’s actually going to be a discount that’s higher than what’s going to be offered from Black Friday through Cyber Monday weekend, and that will only be two very special VIP customers, so people who have a very high lifetime value for the client. So that’s what we’re looking at doing. And we’re like, hey, countdown timer would make sense, because if it’s a six hour long promo, then someone looks at their email and it’s like, 30 seconds left and you got to run.

Vira  5:46  

I know, I know. Yeah, I’ve used them. I’ve used them a lot for my, like, holidays campaigns as well. Last year, back then, we didn’t have, like, all of the tools that we are using right now, or we don’t even know about them. So the first ever countdown clock, we just did, like the animation, you know? So it was actually the countdown clock, yeah, I mean, I wouldn’t do it now, yeah, I learned, but it actually performed surprisingly well. So it wasn’t a stupid idea, after all, I guess. Yeah, I’m looking, I’m looking forward to the q4 because we have planned a lot of cool, fun and different things. Yeah, we’ll, we’ll probably share some of our best performing campaigns with you guys. We’ll share our experience after after this crazy season ends, but now it’s, I think it’s just the perfect time to prepare for the season, so it’s not as crazy for you. And when it comes to the holidays, email marketing, 2020, your online destination, like your website, your pop ups, your emails, they need to be on point. They need to be ready for the big show. And in this episode, we actually will be talking about how you can prepare for the Black Friday and the holidays with what you already have. Because I know that a lot of you guys already have your welcome flows, abandonment card froze froze flows, browse abandonment and stuff like that. It doesn’t mean that you need to, like, retire them completely for the season, but tweaking them a bit can make a huge, huge difference. So optimizing your existing flows won’t only help you increase your conversion rates, but it can actually also help you with your average order value, assuming you are receiving high quality traffic. Yeah. So Alissa, let’s talk about the very first, probably point of contact with your customer, your welcome series. How can we tweak that? Yeah, more festive.

Alissa  7:50  

With yeah right, put a put a big fat red bow on it, and call it a day. I wish. I wish it was that easy. So you guys have heard us talking about welcome series before. So it’s that kind of welcome slash, slash, pre purchase slash, kind of like intro series that you usually have triggered for anyone who opts into your email list for the first time, unless they’re using a different email, then they’ll see the emails again. Anyways. So a welcome series is where you’re basically creating one of your first possible impressions that your customers will have of your brand, especially during the holiday season. During the holiday season, it’s probably likely that you’ll have a lot of people who are kind of imitating that whole concept of like window shopping, and so they’re just kind of plugging their email where they can to see what they can get out of what brands and stuff. So you want to be able to give a really good first impression. So to do that, you want to make sure your emails are on brand and provide value in that welcome series. And the other thing that you should look at doing is using those emails in order to ask your customers what type of content that they’d like to receive and how often they’d like to hear from you. So if you’re doing that great, if not definitely a recommendation. You can also use the welcome series emails to provide your customers with educational content as well, such as your wish list, feature your holiday gift guide, any anything else that you have that will provide their holiday shopping experience to be a little more exciting and a little more useful and a little more helpful. So those emails in the welcome series, they should really help to set the right expectations of what your brand is all about, and they can help you and your brand stand out during the holiday shopping frenzy. So few things with that. Welcome series is a really great time to set the expectation and to also help yourself as the brand when it comes to segmenting and personalization. So going back to that point that I just brought up, you want to try and get as much information as possible about your new subscriber in this welcome flow so you know how to target them next. Are they a window shopper? Are they an impulse buyer? Are they a potential future VIP customer? Are they a last minute shopper? Are they a deal hunter? Luckily for us, Klaviyo is able to track Subscribe. Driver behavior so easily, so these behaviors you can use to your advantage in order to send the right message to the right person at the right time, throughout the holidays, but also going past the holidays too, because we get really hyped up for the holidays, and it’s really important, but also that crushing feeling once you hit mid January and you’re like, oh my gosh, Where did everybody go? You want to try and minimize how much that happens. The other thing that you definitely want to include is information about your return policy, because that is a huge deciding factor, yeah, the I mean, for for me, personally, and Vira, I don’t know about you, but that that kind of is a deciding factor for me when I buy anything online, when it comes to the holidays, right? You should make sure that your return policy is visible and clear on your product pages, on your website, everywhere on your website, really. But you should also highly consider creating a banner that will display in every one of your emails that loudly and proudly feature your return policy. So you basically just want to have that information as open as possible. If it’s solid, if it’s not solid, you better work on a solid return policy plan, because if not, I don’t mention this, yeah, right, right, or you’ll probably lose people just a couple of stats around the return policy. So the National Retail Federation found that 75% of their holiday shoppers looked at a brand’s return policies before making a purchase, and 22% didn’t make a purchase because of a poor return policy. So if you don’t have something solid in place, you will lose people. It’s almost a guarantee, especially in this craziness of people not trusting the post office, people not sure of when and how and etc, of things going out, especially with the influx of what we’re expecting in the e Commerce Industry for this holiday season, it’s super important. And again, due to the ramifications of covid, 19, the number of holiday shoppers who will avoid merchants due to subpar return policy will likely increase drastically in 2020, so making sure that you’re prominently displaying a forgiving return policy is really essential to sales. And honestly, that’s something that some of my clients were even doing early on when the pandemic hit, back in March, April, May timeframe, they were sending out emails like, Hey, listen, given given the pandemic, you now have 60 days on on our return policy, versus 30 or whatever it is. 

Vira  12:17  

How did those campaigns perform? 

Alissa  12:19  

Yeah, so the campaigns themselves didn’t necessarily perform well, because there wasn’t really, like, a call to action in the sense of, like, purchasing, but it was just more applicable across the board. The one thing that really right exactly the relationship building. And there was a lot of engagement on the campaign, in the sense that people were replying back and saying, like, Wow, thank you so much. Really appreciate it. Like there was a lot of direct communication between the brand and the and the customers, which is, as we’ve mentioned before, huge for deliverability. So yeah, client was not unhappy about.

Vira  12:51  

This kind of things. They’re super difficult to measure. But oh my god, how important are they.

Alissa  12:57  

Yeah, super, super. So with the welcome series overall, just making sure that you are using it to your advantage as a brand, but then also making sure that you’re adding value to the person’s holiday shopping experience, engaging. What kind of customers are coming to your website, or potential customers, anyways, are coming to your website. So that’s number one, making sure that you’re optimizing your welcome series emails.

Vira  13:19  

Right. And welcome series are for your new customers, so for people who either haven’t bought from you in the past or who haven’t heard about you in the past. So this is your chance to introduce your brand to answer all of customers questions before they even have them. So that’s definitely a big one. That’s definitely a big one. Yeah. Well, the next little the next big thing that you can do is to optimize your abandonment card flow and abandonment and browse abandonment flow. Here are some heartbreaking numbers, well, heartbreaking for us as people who work in e Commerce Industry. So research suggests that between 47 and 72% of consumers they experience some kind of checkout fraction, and that basically stops them from finishing the purchasing process. And the stakes will be even higher during the upcoming holiday season, because remember, we mentioned that this is going to be one of the biggest season for E commerce in the history of E commerce. So the stakes are high. And during 2019 holiday season, approximately $8.6 billion were lost in E commerce sales due to checkout cart abandon. So yeah. So that’s a lot of money. If you ask me, a lot of money, why? $8.6 billion.

Alissa  14:45  

That’s too many zeros.

Vira  14:47  

I know, right. How many is it? Like, nice, I think, or something. Yeah. Well, it’s a lot of zeros, maybe, maybe more, maybe more. But that doesn’t mean, though, that you have to admit that defeat, right? The good news is, even though we can’t eliminate the abandonment card completely, we can minimize the likelihood of this happening, and email marketing is your secret weapon. So many of you already have the abandonment card sequences, and that’s great. Keep running them, but you can tweak them a bit, you can change them a bit. You can put a little Santa hats on your flows, yeah, so they like perform better, and you will be using abandoned cart emails to immediately remind your customers about what they left behind, yes, but you will be doing it in style and capture your customers limited attention during the busy holiday season. And yeah, believe me, you have to be different to be seen in customers, in customers, inboxes this day. So here’s one example of them, abandonment card sequence that we have created for one of our customers. So email number one will just ask the customer, hey, do you need assistance this holiday season? Do you have any questions or something like that? We don’t want to be giving the discount right away. But again, that’s something that based on your business strategy, on your overall marketing I know that some people like to give this discount right away. That’s not something that we recommend doing. So email number two, you can create the urgency, saying, hey, our stock is running low. And in email number two, you can actually present the discount, but again, in a festive, fun way, you can, I don’t know, reindeer, Santa Claus and eggnog, more the merrier. Email number three, it’s usually a discount reminder, but you can make it a bit fun. You can make something different. You can also deliver the content. And you can do something like gift guide, 2020, so here’s the discount reminder. But hey, here’s the gift that your mom might like, or here’s something that our CEO likes, or whatever. So here are the five gift ideas. And I remember, Alissa, you even mentioned you even have had the strategy, which where you basically had, like, different gift guides for different personas, which I think is amazing. So like, the gift for for him, gift for her.

Alissa  17:07  

Right, right, depending on what you’re depending on what your brand sells. So like, if there’s a way to and even if it’s not necessarily like him versus her, mom versus dad, daughter versus son, whatever, if you’re able to like segment your subscribers really well, then you can kind of decide on your end what will fit the type of subscriber they are.

Vira  17:27  

So right, right? And that’s something we are strong believers in segmentation. So yeah. So that’s like, instead of sending like a good old reminder, just add something festive to it. Email number four, and I saw it. I think was it some kind of, is there either Sephora did it last year, or glossier, or something like that. They did like our CEO’s favorite product of 2019 or something like that. So basically, they used, like some of their bestsellers. So this was their way to cross sell the seller, but it was in a fun and a festive way. And you can do something like, Hey, here is our customer service girl, favorite Christmas song and favorite product in our store, or something like that. So just put a human face on your brand. Don’t be scared to do that. People love that. People respond really well to this kind of content. So instead of just doing like a cold promoting, faceless promoting, just do something fun this holiday season. And alternatively, you can do something like, here are the top five staff picks for this year, and you can be promoting the best sellers right there. So it is fun. It is you’re still selling your products. You’re still, like, pushing the products that needs to be purchased, but you’re doing it in a festive and cute little way. And something that we will be doing this year, we plan to, like, replace the regular abandonment card flows with this festive one sometimes around like Cyber Monday. So basically, when all the Cyber Monday craziness is done, we will turn on our abandonment card flow, the new one, and we will turn it off, turn it off like before Christmas, probably. So that’s something that we plan to do. And you can actually do something similar with your browse abandonment flow as well. So offer your assist and talk about how your stock is running low. Offer some discounts, and you can be doing like a different discounts to different customers, but that’s like an entirely different topic of probably the entire podcast, gift guide, cross selling products. Basically the same. Strategy can be applied to both abandonment, cart and browse abandonment, but obviously do them a bit different so they are not like repetitive. But I’m really looking forward to see like those numbers, because I think that it’s going to work really, really well this year.

Alissa  19:57  

Yeah, I couldn’t agree more, and I love that even some. As simple as, like, I know you kind of said it jokingly, Vira but like, even throwing a Santa hat on, like, the top, like, in the top corner of your emails, like, those little details are so important, and customers see them, you know, and they recognize so if you as a brand don’t have the bandwidth to go crazy and, like, completely redesign emails and stuff, just add a little finishing touch to whatever is there, as well as optimizing the messaging that you’re using for your customers, because it just it goes along such a long way, such such a long way.

Vira  20:31  

I know and you, you can also be creative with your discount. Some something that I will be doing for one of my clients, as around Christmas time, we will be doing this, like resolve the riddle, or guess the discount code, basically. So they will, instead of getting, like a regular discount code, they will get a question, something like, who’s the fastest Santa’s reindeer, or something like that, right? That will be their coupon. So we will not be given away. The Cuban will give away. The will tell them, like the riddle or whatever, and this will be the Cuban. So we just want to be more fun this holiday season, especially with everything happening in the world. We just want to make it as festive as fun and entertaining as we can.

Alissa  21:18  

And like you had mentioned earlier, Vira, it’s important that you’re seen this holiday season, because everybody is going to be hopping on the ecommerce bandwagon. So you have to really kind of push your way to the top and make yourself as fun and engaging as an holiday esque as possible. So definitely, definitely important. Holiday esque. I like it, holiday esque. So it would be the word holiday, and then dash E, S, Q, U, E, like, I don’t know, I think you can.

Vira  21:46  

I’m writing it down in my note, but I still have, like, a notebook with new English words that I’m learning, you know.

Alissa  21:52  

So ask. I think you can just add it to the end of pretty much any word, and it’s like, it implies that, like, you’re the essence of it. So like, if you’re like, I mean, you can’t really say funny ask, but funny ask, like, there’s a there’s a way. Yeah, there’s a way, there’s a way. We’ll go through it later.

Vira  22:15  

You are my personal ESL tutor, Alissa.

Alissa  22:18  

Yeah, there, right. Here I am. Here I am. 

Vira  22:20  

I’m learning so much new from you.

Alissa  22:23  

Okay, so the next series that we want to focus on for you to optimize for the holiday season is your post purchase or your thank you emails, your post purchase series, the emails that you send to thank people. So as most of you already know, we spoke about this, a lot shoppers get a lot of emails during the holidays, and a lot of emails in general. But a thank you email is a simple courtesy that really helps you thank your customer for making a purchase from you, and it goes a long way, huge, huge, long way. So in your thank you emails, you can also ask your customers to leave product reviews so you can add it to your website. You can ask them to engage in some way so that you’re generating user content. There are so many different things that you can use for those that set of thank you emails, so then that way you’re kind of pulling more out of the customer without asking for too too much. And the review side of things is really huge, because most customers actually look through product reviews before they buy anything. So these reviews can actually help you gain even more customers during the holidays, which, again, very important, and thank you emails we also use as a great opportunity to cross sell or upsell some of the other products that you may sell during the holidays. 

Vira  23:44  

Oh yeah, that’s huge. 

Alissa  23:31  

Which is, yeah. I mean, that’s a that’s a really big one. So ultimately, the post purchase series is a great chance to solidify the trust and rapport that you’ve built with the customer, which is clearly enough that they would actually buy one of your products. And whether they’re old customers or new customers, it’s really important to just recognize that they’ve given you business. So don’t miss out on the loyal, loyal customers that you have there, because those are the people that are helping you stay afloat. You know, keep the business alive, keep the brand alive. And when it comes to cross selling or upselling within these emails, there is no better time than the holidays to do that. So again, this is kind of going back to sort of like what my little theme across this episode has been, make sure that you use the huge amounts of data that Klaviyo provides for you to target special promotions and campaigns toward customers that would actually take advantage. So like, there are specific campaigns that make sense for people, like window shoppers, people who are deal hunters. For deal hunters, they’re not going to purchase until they see a really good deal. And it’s not to say that you always have to take money off of your products so that you lose money out on the situation, but they’re always going to be looking for, okay, what are other competitors doing? How does the quality apply across the board with these competitors and who’s giving me the more bang for my buck? Kind of thing? So with the deal hunters, you want to target them in a specific way. With window shoppers, you want to target them in a different way, because these people are not quick to make a purchase. They’re going to browse and. Browse and browse and browse and browse until December 15, and then they’re like, Oh, dang, now I got to make a purchase. What should I buy? Then you have those last minute shoppers. So for people like that, you want to make sure that you’re sending them messages of urgency, like, this is your last day to make this purchase, or this is the last day to take advantage of this sale, just making sure that you’re understanding who your people are, who your subscribers are, and again, sending the right kind of message to them. If you have these high profile kind of VIP customers who are always buying very high priced, very high quality products, and they buy consistently, you can create a gift guide specifically for those people and send them out a campaign that says, hey, here’s your stuff for $100 $200 $300 you can even create even create these bundles for them where it’s like, buy six of these different products and then we’ll throw this seventh product in as part of like, the bundle set that you’re purchasing stuff like that. So just try and get. 

Vira  25:53  

This is an awesome idea, Alissa with this, like tiers of average order value. That’s something that we’ve done many times for the campaigns, but somehow, I didn’t think that we can actually do it for the flows, and we can.

Alissa  26:06  

Yeah, exactly yeah. So it’s just making sure that you’re you’re going through your subscriber list, particularly the people who are making purchases and kind of understanding what their behaviors are like with with one of my clients, they sell a wine, either retail or subscription, and there are some customers that they actually know by name that they’ve never met before, because of the pattern of their purchase history and also the value of their purchase history. So under really getting gaining an understanding of your customer like that is just going to help you so much across the board, but especially when it comes to these post purchase emails, because then you know how to retarget these people. So you can create a post purchase series for brand new customers. And you can also create a post purchase series for customers that you’ve had for the last six years. You can create one for people who are just making their second purchase for the first time, whatever it is, you know. So just making sure that you’re again reviewing your subscribers, looking at their purchasing behaviors, and then utilizing that to your advantage, because the more campaigns that you’re sending out that are targeted perfectly to those people, the more you’re going to see those revenue numbers go up, those open rates, click through rates, all your metrics are just going to fly through the roof, and then Klaviyo is going to be very happy to have you on board. 

Vira  27:22  

And I’m really glad that you brought it up, because you have to kind of speak differently to those different kinds of people, right? You speak differently to your best friend versus your like the person that you’ve just met. Maybe you don’t want to be like too too open or too too aggressive with people that you like, don’t really know, but with your best friend, you can be like all crazy, and it’s the same with with those, like, loyal fans of your business. So that’s actually an interesting point. Alissa, I’m glad you. You mentioned it. That’s something I’m gonna implement after our podcast. You see? 

Alissa  27:45  

Yeah, there you go. I know we learned stuff on our podcast ourselves. 

Vira  28:02  

Like brainstorming right on the podcast. You should invite our entire team. It’s going to be messy, but it’s going to be fun. Yeah, and another big one, and you kind of covered it in your post purchase sequence. But there are people who are I want to say deer hunters. I’m struggling so hard to not say deer hunters and tell and say deal hunters. Not like animal deer, but yeah, yeah, deal, deal, high time was you got it the first time, the first time I understood hunters. Yeah, hunters. So yes, there are a bunch of customers, or there is maybe, like a small group or big group, it depends of customers who only come back to you or to your business, like, right around the time when the Thanksgiving turkey is put away. So we call them holiday deal hunters, and that’s like, totally fine. Every business have like this kind of customers and competing for their attention for basically the purchase is actually it’s pretty important. So how to get their attention? One of the best ways to do that is to optimize your win back email. So win back emails are basically the sequence of emails that go to customers who either a haven’t purchased anything from you for like x months, like 12 months or six months or three months, depends how you, like configure this flow, or they haven’t, like, open your emails, or they are not engaged at all. Again, you can configure it differently. You can kind of have like both criterion, or you can have only one of them, but anyways, optimizing your win back flow and making it more relevant around the holidays is actually a big, big deal. So send those customers a series of promotional emails with promotion clearly called out in the subject line so they at least like see your email and open it. So something like, I really like this example from Klaviyo on. Holiday bootcamp, they had this like, confirmed, $10 leggins, plus 30% off everything online. You’re welcome. So, I mean, it’s catchy, it’s simple, and you’re basically like saying the promotion. You’re calling out the promotion in the subject line so they know what to expect. And you can also include some eye catching visuals of like 50% off sale or something like timers, countdowns and stuff like that. So and as a part of this flows, you can also recommend some items that are complementary to something they have purchased in the past. Say you can set it up like hey, if person purchased like this, black leggings in the past, cross sell this black T shirt or something like that. So you can also show them your holiday gift recommendation like that holiday like a gift guide or something. So you have to be aggressive with those guys. You have to be aggressive. You have to put the deal in front of them, like everywhere where customer is, social media, email, SMS, I don’t know, like a pigeon post, whatever you have to you have to get them back. But don’t be but don’t be sad if you will not see them until the next year. There are some strategies how to like, re, engage those customers, and we’ll probably discuss them later, but it is the reality of E commerce business. There are some people who are coming back to your website just around the holidays, and you just should know how to like, approach them correctly so.

Alissa  31:36  

Yeah, for sure, the win back is always an interesting one, because it’s one that clients are always like, I want it. And then you’re like, Okay, well, what like, what kind of what’s your deal like? What does your win back? What should your win back look like based on subscriber behavior? And they’re like, I don’t know, but I just want it. And you’re like, you know? So definitely the whole like understanding that you’re gonna have some some customers that are very seasonal, because they know that nice. That’s when the holidays trip up, and that’s when your deals trip up, and that’s when they’re going to come back. But I mean, ultimately, those people are going to just boost your revenue anyways, and they’re still there, and they know that you exist. They’re just for whatever reason, don’t see a need for you all year round, which kind of hurts the heart. But it’s uh, like you said, very it is what it is. It’s just one of those things you got to deal with. Take it, take it in stride and keep moving. Okay, awesome. Well, so everybody, these are the four flows that we highly suggest you optimize specifically for your holiday season. So you’re welcome series, your abandonment, cart, your browse, abandonment, your post purchase and your win back flows. So if you have those in place, make sure that you optimize them for the holidays, and especially, as Vira mentioned, make sure that you time them well, where you turn them on the day after Cyber Monday and then they’re back off as soon as, I mean, you hit pretty much Christmas time, essentially. 

Vira  33:01  

Don’t forget to turn them off. 

Alissa  33:03  

Yeah, turn them off. But then turn your turn. Turn your old ones back on. 

Vira  33:07  

Oh, yeah. 

Alissa  33:08  

You don’t want to lose any of those potential December 26 shoppers, Boxing Day shoppers, I guess in the rest of the world, guys. Thank you so much for joining us today. Don’t forget to subscribe and share this podcast with your friends. If you have any questions at all that you’d like us to feature on our podcast episodes in the future, send them to us at flowium.com/ask, and just as a quick note, all the resources that we mentioned on today’s episode will be linked in the description of this podcast episode. So make sure that you check them out, because there’s a lot of good stuff. I think one of the links that we’ll be including is the Klaviyo, their kind of version of a holiday guide, but it talks about everything from like how to optimize your website to your flows. So definitely use it, because it’s it’s a good one for sure.

Vira  33:54  

Yeah. And if you want to get involved in a community and join us at flowium.com/community, just like a bunch of really cool entrepreneurs e commerce enthusiasts and email marketers, and if you’re interested in getting some more advice on how to establish a good email marketing strategy for your E commerce business, visit us at flowium.com/contact and sign up for free consultation.

Alissa  34:18  

I love it. I actually learned recently that we actually perform an audit, which is really cool. So if you’re a business and or an E commerce brand and and you have flows in place already, but you’re like, Well, how can we optimize these? You can actually submit a request for an audit. 

Vira  34:35  

That’s cool. 

Alissa  34:36  

We can perform an audit where we basically tell you what you’re doing, where we would make improvements, and then kind of go from there. So definitely worthwhile to check out, especially for the holidays, I feel like that’s this is such a crucial time to audit what you have going so that you’re not only prepared for the holidays, but you’re also prepared for next year too. So definitely check it out. And then for next week’s episode, we’re super excited. Actually, one of my clients who I mentioned this will be part. One of a part a two part series, mini series within our podcast episodes, we are going to be interviewing one of the co founders and CO owners of wine awesomeness. The podcast episode is awesome as well. We’ll be talking about digital partnership marketing and how that can help you boost your subscriber list. And this is actually a pretty interesting topic, especially as we come to holidays, because you could potentially utilize this kind of feature in order to boost the amount of subscribers and kind of the intake of people that you see come into your Klaviyo list for the holidays, which is definitely helpful, not hurtful, but definitely helpful. So yeah, make sure you stay tuned. Listen to us next week. We love talking to y’all. So thank you guys so much for another episode.

Vira  35:48  

Listen, Linda, listen, listen to us. Thanks for listening to you guys and see you next week. 

Alissa  35:53  

See you guys later. 

Vira  36:04  

Bye.