Podcast
3 min read

4 Key Segments You Need To Send To This Black Friday

Written by Vira and Alissa
Podcast
3 min read
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Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now.

One of the major mistakes that a lot of brands make is assuming that just because it’s the holidays, everyone on their list wants to hear about their discounts, so they send the same exact thing to everyone.

The problem is, if you do that, there are 15 to 20 other brands also sending the same or similar information to your subscribers, so your message gets lost. That translates into low open rates and disappointing conversions.

In this week’s episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results.

You’ll learn

  • The 4 key segments that can’t wait to hear from you
  • How to know who to add to your Engaged segment 
  • Strategies for holiday gift givers
  • One segment you can target even if they’re in your Unengaged segment
  • How to nudge indecisive shoppers to take that next step and buy from yo

Links mentioned in this episode

But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business? Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.

Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever. Tune in for today’s episode where Alissa and Vira are sharing advice on how to prepare for the busiest online holiday season ever.

Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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