Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now.
Black Friday is the single most important sale for any eCommerce brand. Check out our Black Friday checklist to make sure you have everything ready for the big day.
One of the major mistakes that a lot of brands make is assuming that just because it’s the holidays, everyone on their list wants to hear about their discounts, so they send the same exact thing to everyone.
The problem is, if you do that, there are 15 to 20 other brands also sending the same or similar information to your subscribers, so your message gets lost. That translates into low open rates and disappointing conversions.
Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage. We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.
In this week’s episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results.