3 min read

#64. 4 Key Segments You Need To Send To This Black Friday

Written by Team Flowium
3 min read
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Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now.

Black Friday is the single most important sale for any eCommerce brand. Check out our Black Friday checklist to make sure you have everything ready for the big day.

One of the major mistakes that a lot of brands make is assuming that just because it’s the holidays, everyone on their list wants to hear about their discounts, so they send the same exact thing to everyone.

The problem is, if you do that, there are 15 to 20 other brands also sending the same or similar information to your subscribers, so your message gets lost. That translates into low open rates and disappointing conversions.

Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage. We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.

In this week’s episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results.

You’ll learn

  • The 4 key segments that can’t wait to hear from you
  • How to know who to add to your Engaged segment 
  • Strategies for holiday gift givers
  • One segment you can target even if they’re in your Unengaged segment
  • How to nudge indecisive shoppers to take that next step and buy from you

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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