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Black Friday, one of the biggest shopping events of the entire year, means increased revenue for eCommerce businesses worldwide. But that doesn’t mean you don’t have to do your due diligence in preparing!

This carefully crafted Black Friday checklist will help you cross the t’s and dot the i’s when it comes to everything Black Friday marketing related. From inventory prep to process improvements, download the checklist to learn more!

Frequently Asked Questions (FAQs)

A Black Friday marketing strategy helps retailers prepare for the busy sales period and maximize revenue.

With brands and consumers stretching the holiday shopping season beyond the confines of Black Friday and Cyber Monday, consider starting your Black Friday deals as early as the beginning of November.

  • Optimize Your Website Performance
  • Build an Email List
  • Strengthen Your Social Media Presence
  • Audit Product Pages
  • Create a Holiday Marketing Calendar
  • Create the Urgency to Increase Black Friday Sales 
  • Encourage Customers to Purchase More Items
  • Update Store Design for the Holiday Season
  • Reduce the Cart Abandonment Rate