Podcast
1 min read

3 easy email marketing segmentation strategies to try today

Written by Alissa & Vira
Podcast
1 min read

When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting your list is easier said than done, especially if you’re just starting out.

In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email.

Listen here or tune in on Apple Podcasts and other platforms.

Have a question you want us to answer on the podcast? Send it to flowium.com/ask

You’ll learn

  • The most fundamental basics of segmentation
  • Some of the simplest yet most effective segmentation strategies
  • What is the connection between segmentation and conversion?

Some of the questions we ask:

  • Why sending emails out to just EVERYONE all the time is not a good move?
  • What are some basics of segmentation?
  • When should you segment your list?
  • How you can put it into action to power up your email marketing?

Resources

Creating Master Segment in Klaviyo

Klaviyo Segment In Depth explanation

Email preference segments in Klaviyo

Meet your hosts

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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