Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage. We have a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way.
Also, It’s not easy to stay consistently creative. That’s why we created a full-year campaign content idea calendar, to give us inspiration when we need it.
With early Black Friday promotions flooding your customers’ inboxes, it becomes almost impossible to get anyone’s attention. So what are some ways to stand out among hundreds of messages from other companies? Tune in for today’s episode to find out.
You’ll learn
- How to design highly-personalized holiday emails for each of your subscribers
- When to send reminders for Black Friday
- How to upsell without being pushy
- Ideas for Cyber Monday: how to make it different from Black Friday
- Ideas on how to leverage free shipping
- Holiday tips to capture last minute shoppers
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Horta
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
