Podcast
3 min read

#69. Black Friday Cyber Monday Campaign Strategy

Written by Vira and Alissa
Podcast
3 min read
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Black Friday is coming up. Fast. There’s an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch.

In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend.

Get ready to send a lot of emails. This is the only time we’ll ever tell you it’s a good idea to blow up your customer’s inbox!

Listen to the episode and leave us a review! Then, take a screenshot of your review, and send it to us and we will send you customized Flowium socks 🙂

You’ll learn

  • Our complete 6-Day Black Friday campaign rundown
  • How to engage your VIPs early
  • The strategy to keep readers engaged, not overwhelmed

Links mentioned in this episode

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Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.