Each of our service plans include the following:
All of them! Our team is filled with experts who have experience working with a variety of ESPs, including Klaviyo, Hubspot, Salesforce Marketing Cloud, Mailchimp, and more.
We work with Shopify, Shopify Plus, Magento, WooCommerce, and other eCommerce stores.
We even work with custom stores and platforms. Note that custom platforms typically involve a developer to ensure our team can get the metrics needed for your strategy. We are happy to work with your current developer or use our own for an additional charge.
You’ll get 5 Showcase Emails as part of your onboarding deliverables, crafted to reflect your brand and drive early engagement. After onboarding, your Account Executive will help you select a plan that aligns with your goals. Most clients choose either our Gold Plan (25 emails/month) or Silver Plan (15 emails/month).
Each plan includes a strategic mix of campaign and flow emails. Your Email Marketing Strategist will develop a robust strategy, subject to your approval, that includes a breakdown of how your emails will be allocated per month.
Customer Life Cycle Flows, AKA Foundational Flows, are automations that every brand should have in place within their email marketing strategy. They cover the customer lifecycle from browsing, to purchasing, to becoming a repeat buyer. This is the first step in creating your customized strategy & covers the following flows:
Once Foundational Flows are in place, our agency will expand your email marketing strategy to include Advanced Flows that are customized based on your products and customer needs. This is part of our ongoing service for our existing clients as these additional flows enhance your email marketing strategy.
We also enhance your Foundational Flows using paths based on products purchased or buyer frequency. For example, a Cart Abandonment Flow might have 3-5 different versions. Your different buyer persona will receive personalized messages to boost conversion rates.
Technology Flows are based on applications or software your brand uses that integrates with your ESP.
For example, we provide a Loyalty Package that includes set up and strategy regarding how to promote your loyalty program. Based on this, we would add additional flows and other strategic initiatives to improve that program’s performance.
Another type of Technology Flow might focus on product review software that we would leverage to collect data and effectively segment your customers.
We’re happy to implement virtually any type of flow you can imagine (as long as you’re able to explain what you’re going for and give us an idea of the underlying strategy). Some requests might require additional resources like a developer, other software, or more.
A campaign (broadcast) is a completed email ready to send to your customers. It has been strategized, with the copy written and the design completed. Campaigns may include promotions, newsletters, brand awareness emails, educational emails, and more.
Onboarding starts with a Kick Off Call where you’ll meet your dedicated team: Project Manager, Strategist, Copywriter, Designer, and Email Marketing Technician. You’ll align on goals, review creative expectations, and set timelines.
Afterwards, your Project Manager and Strategist will dig into your account and create a roadmap for your first 3 months and year ahead. Our tech team will handle your eCommerce integration and account setup, and we’ll work behind the scenes to ensure your client dashboard and Slack channel are up and running for smooth collaboration.
We’ll also run a Deliverability Audit to assess sender reputation and inbox placement, then optimize based on findings. You’ll finish onboarding with 5 high-impact Showcase Emails and a sign-up strategy crafted specifically for your brand.
Simply let your Project Manager know if you need more emails than what is included in your plan, and we can charge per additional email required that month. If you need more emails regularly, we encourage you to upgrade your account to ensure our team can dedicate their time, talent, and expertise to your brand’s needs.
We have auto-renewing month-to-month, 6-month, and yearly agreements with a 30-day cancellation period. To demonstrate the full value of our service and ensure a proper return, we like to establish long-term partnerships with brands. That’s why we offer a 10% discount for a 6-month agreement and a 20% discount for 12-month agreements.
Absolutely! We offer a Foundational Flow Setup plan. We’ll ensure your ESP is set up and configured correctly, create your customized strategy, provide copy, design, testing, and implementation of your flows. You can expect 7 flows with 20 emails throughout that cover your customer journey.
Yes! Our team is here to help with anything related to your email marketing channel. Simply schedule a call with our team & we’ll find the right solution for what you are looking for.
We see the largest ROI when our clients are committed to long-term solutions but we are happy to help you with short-term ones as well.
Yes, we create gifs and graphics in the normal scope of work.
Flowium’s creative team will repurpose your photo assets to optimize them for our email campaigns. We do not provide color correction, cropping, or extensive photo editing of any sort outside of the needs of the email program.
Both.
Flowium leverages a mix of custom-crafted, “unique” emails and modularized, or “templated,” emails across automations and campaigns.
These highly visual “unique” emails feature varying layouts (i.e., big graphic banners, a clever CTA, creative typography, photography, etc.) and offer brand cohesiveness throughout your strategy while also being customized to the goal of the email.
Email us at se******@*****um.com anytime, and one of our email marketing experts will get back to you.
