While it may not be the most popular method, a cold email marketing campaign can be an effective strategy for generating promising leads for your eCommerce business. The trick is knowing the right approach, processes, and tools, and employing them in your campaign.

If you are not getting profitable returns on your email campaigns, there is a problem. Thankfully, there’s a solution that has been proven to generate satisfactory results — a re-engagement email campaign.

Whether you need content creation, workflow automation, social media sharing, customer relationship management, lead conversion, or performance tracking, you can find it under the same roof in the HubSpot CRM platform. 

An email nurture campaign is a time-based series that is sent to your audience to inform them of an offer and eventually encourage them to take an action.