Solution #1 – Quick Win
To kickstart our project, we decided to create an automation that would send each member a points statement every month.
This way, each member would know exactly how many points they had. Besides, this was a meaningful and relevant touchpoint with the customer.
Then we went one step further with our automation and split it into two paths.
In both emails, we told the customers how many points they had, but the message around the call to action was different.
If they had the minimum to redeem their points, the call-to-action was to redeem it. And if they didn’t have the minimum, we encouraged them to learn more ways to earn more points.
When we set up those two emails, they started generating an additional $4,000+ per month.