3 min read

How to Change Background Color in Klaviyo Email Builder

Written by Andriy Boychuk
3 min read
Table of Contents

    In this video, I will show you an easy-to-follow tutorial on how to change your background color in Klaviyo. There are 2 ways to change your background in Klaviyo, I will show you how to use both of these ways. You can change certain sections of the background or you can totally fill it with white or black.

    It is very important to know how to do this because you want to add variety to your emails, you may want to have a seasonal theme, for example at Christmas time you could have Christmas trees and snow, then at Halloween, Pumpkins with an orange and black background.

    It’s not easy to stay consistently creative. That’s why we created a full-year campaign content idea calendar, to give us inspiration when we need it.

    So, when you change your background, make sure you use a text color that stands out and is bold, also sends a few tester emails to your team and get their thoughts before sending the emails out to clients.

    One of our YouTube followers ask us, “How do I change the background color? I want to change it from white to black.” Responding to the question, so when you log into your Klaviyo account and go to a specific builder, there’s two ways to do it. Actually, there’s in two locations, you can and you should do it if you want to change the color.

    So first, you go to Styles. So Styles responsible for all changes in general. And if you click on specific block, there’s like Block styles.

    So first let’s change background in Styles. So as you see email, so here’s background. Let’s do black as he said. So this is how easy it is to do. But if you want to change other parts of the emails, you need to go to specific block, Block styles and Background.

    change background color in klaviyo

    But now you need to change the color of the text as well. So you do Block, Text. Let’s do white.

    change background color in klaviyo

    You might ask like why the other text is not white? Because it’s defined as H1, I believe. H2 – heading two.

    So you need to go to Styles and you see heading one, heading two. So you just go here. Change it here as well. And let’s just do this one as well. So this is how it will look. change background color in klaviyo

    So now you know how to change the background color in the email builder.

    Email campaign creation is a long and complicated process. The key is to streamline it – so you know exactly what you need to do at each stage. That’s why our team created a Campaign checklist, where we share step-by-step instructions on how to create your campaigns in a more efficient way. 

    In case you have any additional questions, please let me know in the comments below. If you’re not a subscriber yet, please subscribe. We really dig this kind of videos and responding to all of your questions on this YouTube show.

    Thank you.

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