#159. AI for Email Marketing: Advanced Chat GPT and AI strategies | Podcast

Vira: 0:41

Hello. Hello everyone and welcome back to Email Einstein the podcast by flowium. I’m your host, Vira Sadlak, and today I’m joined by my two colleague to discuss all things AI. By the way, guys, for those of you who haven’t been with us before, this entire month of August, we will be talking about all things AI. We all know that AI is here to stay. AI is big thing. We’re not going to bore you with long conversation on why AI is important. Instead, we want to give you some actionable tips, actionable strategies you can use right away to improve your email marketing efforts. But before we go there, let me reintroduce our amazing guest again. Andriy Boychuk, CEO of Flowium and Irina Lipan. Irina is our senior copywriter, our fellow Flowium email geek as well. And they will be dropping some serious knowledge bombs about AI today. Say hi guys.

Irina: 1:45

Hi.

Vira: 1:47

We’re happy to have you. Andriy, say hi. Don’t be shy.

Andriy: 1:50

Hi everybody. Vira and Irina, thank you for having me today on the podcast.

Vira: 1:56

I’m so excited for this episode today. And yeah, let’s focus on some actionable, actionable strategies, some wisdom tips that you guys can share today. But before we go there, let’s play a little Q and A, like blitz Q and A game just to get to know you better. It’s very informal, Irina. Andriy has done it many times. Times. No you haven’t. Okay, okay. It’s going to be the first time for you as well.

Andriy: 2:22

No, I don’t like you want to exclude me for this, for this podcast because I’ve done so many times.

Vira: 2:27

Nah, they’re like always something new to learn about you guys. So yeah, so I’m going to ask you a quick question. Just answer with the first thing that comes to your mind. Really short answer. Just like to get to know you better. Okay. Irina, pen or pencil?

Irina: 2:43

Pencil.

Vira: 2:44

Andriy, reading or listening?

Andriy: 2:48

Hard one. Listening.

Vira: 2:51

Irina, email or sms?

Irina: 2:54

Oh, I’d have to say email.

Vira: 2:57

Awesome. Andriy, text only emails or image rich emails?

Andriy: 3:05

It depends, but let’s say it was. Let’s stay with text because I read only those.

Vira: 3:10

Okay. Okay. Irina, emojis in subject lines. Yay, or nay?

Irina: 3:16

Oh, for sure. Yay. Yeah.

Vira: 3:17

Has some team emojis as well. Okay, Andriy, shopping offline or shopping online?

Andriy: 3:24

Online only.

Vira: 3:27

Irina, when you’re shopping online, are you sorting by price or by relevance?

Irina: 3:35

Oh, that’s a tough one. I think I go price first usually and I go ascending. So give me the cheapest stuff first.

Vira: 3:43

Interesting. That’s an interesting strategy. Okay, cool. And the last one. And that’s the question that I ask all of my guests. If there was a theme song playing every time you entered the room, Andriy, what would be your like hero song? Your theme song. And I think it’s changing all the time because you’re always excited about some like other song on your social media. But still, what would it be today? Your theme song? Andriy song.

Andriy: 4:09

It’s hard. Like I honestly I don’t like this. I. I don’t like to be put put on the spot and to come up with an answer. So quick something from. From latest Ukrainian songs that I. I post on Follow me on Instagram and you will be on the trend. What I’m listening lately.

Vira: 4:31

Awesome. Awesome. Okay. Irina, do you have a theme song?

Irina: 4:36

1. I don’t know. I feel like it’s always changing, but I think I’ve been on a Weezer kick lately, so I think the Girl got hot if you guys know that song.

Vira: 4:45

Okay. Okay, cool.

Irina: 4:47

It’s ridiculous. It’s hilarious.

Vira: 4:51

Awesome. Okay, well thank you for this quick warm up you guys. Let’s talk some serious juicy stuff. Andriy, first question to you for you personally and I guess for email marketing industry in general, how AI is currently being utilized in email marketing? Like what it’s used for? What do you use it personally? It’s going to be like an intro question to our packed with Strategies episode.

Andriy: 5:22

Sure. So for me in general, AI is a tool which helps me to like with my work. So either speed it up, process or like simplify things. So I use for personal use. I use it and business use but like only for personal tasks. I use it a lot for proofreading because I had a big, big kind of. Before I publish something online, I need to either reach out to copywriter or reach out to proofreader ask them to proofread it. It took me a while. So now I do. I volunteer for Ukrainian organization Dignitas and send a newsletter on their behalf. So I do email marketing for them. So I do newsletter and before like in the past I supposed to go to copywriter like or ask them to check my grammar and this stuff like that Now I write from A to Z the entire newsletter, but I know that my English is not. Not even like A. Oh, sorry, not. Not even B. It’s like probably C minus. So I asked ChatGPT to, to help me out. Yeah, so. So this is. Did I answer a question or.

Vira: 6:33

Briefly. Yes. But like in, in industry in general. Well, the, the aspects that AI currently is helping with, at least these are the aspects. Aspects that I know of. This like creative aspect is a big one, like generating email copies or like generating. Yeah, analytical side is important as well.

Andriy: 6:55

Yeah. So like for for example, ChatGPT. So it’s mostly on for. For tax, but also performance and coming up with new ideas.

Vira: 7:06

Right. Right. Guys, we will cover a lot of really cool app and technologies in our upcoming episodes. But just to give you a few ideas, there are this. A ton of really cool tools that can help you with analytical side of email marketing to analyze big data. You can do that with ChatGPT as well and with all of the cool ads on that. ChatGPT has, for example, Wolfram, this little app or adds on I guess the extension. It helps you to analyze big data and seeing trends not just in email marketing, obviously any big data, but also you can automate some tasks with AI. You can maybe analyze customer behavior and predict their next steps and basically you can use the power of AI, resulting in more effective and targeted campaigns and flows and stuff like that. So we’ll cover it all in all of our upcoming episodes, but probably ChatGPT is the one that most of us are using anyways, so we’ll talk about it today as well. Irina, the question to you as a copywriter, as a creative part of today’s episode, are there any AI powered technology or apps that you found particularly useful in what you guys are doing? And yeah, yeah, just share some recommendations with us.

Irina: 8:40

Yeah, absolutely. I think there are so many AI tools available right now and so many that are shared with the world every single day. It would be hard to talk about each one. But the ones that I kind of focus on and center on are ChatGPT and then we use Grammarly. And I think everyone’s heard the buzz about ChatGPT, but in terms of copywriting, it’s so good for research, brainstorming. It can really help with writer’s block if you’re kind of feeling stuck and you sort of a jumping off point. And then of course Grammarly is sort of that relatively basic AI that helps with that grammar, the spelling suggestions. And then it can even help zero in on like Profiles for tone and stuff like that. They’ve also recently announced Grammarly Go, which is something that is more of that ChatGPT feel. It can kind of optimize your writing and stuff like that. But that’s one I still have to play around with a little bit. But within that, like there are so many tools, like I said, and some honorable mentions that I kind of want to bring up quickly are Hemingway Editor, which is such a good option for if you want to make sure that text is like very readable, that it makes sense to your audience. So that’s one that we’ve definitely explored. And then Quill Bot, which is more of that like paraphrasing side and summarizing side. And that’s a little bit outside of the scope of what we do. Of course we want to create like fresh original content. So that’s kind of outside of it, but it’s still a really interesting tool to kind of look into and explore.

Andriy: 10:12

But I heard interesting statement yesterday that there’s nothing new on Internet nowadays. It just kind of rephrase things or recreated things or refresh things, but actually there’s nothing new exist anymore.

Irina: 10:58

I think the new comes with like how you put the ideas together. You know, a new collection of maybe similar ideas or similar topics or themes. I think there’s definitely a lot of creativity and you know, that’s a really big part of the copy team. And so seeing how maybe the same topic for an email can be transformed in so many different ways is something that I think AI can really help with.

Vira: 11:23

Right? Yeah. I don’t use AI technology as a replacement for creativity. By no means. It’s more like the systems that help me organize my creativity. You know, I just like put different ideas into like ChatGPT or stuff like that and say like, okay, now organize it, or like organize it into sections or what trend you’re seeing. And the thing that I use ChatGPT the most for, and it’s quite embarrassing, I just like write an email that I send to like my friends or client or something and say it, okay, chatgpt now make it nicer, make it friendlier or kinder. Because that’s the issue. That’s the issue that I had in my previous job. They were like, and I’m from Eastern Europe and we are very direct and to the point. We get things done. And in America you have this culture of chit chat, of being nice in the emails and stuff like that. So ever Since I got ChatGPT, people started liking me more. I kid you not guys, it’s a big deal.

Andriy: 12:23

You’re about to send email to client. Your email suck. It’s like one sentence and chatgpt can you make it more friendlier and they send you essay to send it to your client?

Vira: 12:34

Well, not exactly, but yeah, I’m much nicer in emails now. I’m a better person thanks to ChatGPT, that’s for sure. Irina, can you give us some maybe like recommendations on how to say talk to ChatGPT? Do you have some recommendation for ChatGPT prompts for example?

Irina: 12:58

Yeah, totally. I think the key as always is being as specific as possible. But some of the things that I’ve asked it are like when we’re talking about research or something like that. If I’m trying to understand a target market a little bit better, I’ll ask it, hey, what are five or ten main considerations for car buyers? For example? So like really stating like, okay, this is the market I’m trying to reach. So of course you really want to understand the target market you’re working with and then just listing out like this is what I want from you, what is important so that we can create copy that focuses on those pain points. So again, kind of more of that research aspect. Another option is like taking a really well performing email, being like, hey, this worked really well for a client and here it is, can you please analyze it, take a look at it and see what worked well. Let me know what are the main words, what is the verbiage, what is the tone, pain points, stuff like that. And then by looking at that, you can get a better idea of how to build your copy moving forward.

Andriy: 14:03

The first time I heard what Irina just said, I was like, wow, this is amazing. Especially when for people who has like, let’s say no resources to do email marketing or maybe their team of one to do their email marketing. I think this is the easiest approach for creating email marketing. Like go to really good emails, research emails you like, or copy you like and say, hey, I want the same email, but this is my audience, this is what I sell. I mean do not just copy and paste because probably ChatGPT will create something too crazy or too simple. But it would be amazing start, I believe so actionable tip for me?

Vira: 14:47

Right. And there are actually two extensions that are very helpful for that because if you just copy and paste an email in ChatGPT, there will be like a limit of symbols and there is like a limit of information that you can put there. And sometimes it’s not like enough to see the big picture. But if you want to say analyze hundreds of emails or I don’t know, thousands of emails or something, you could just put them together into PDF. Or maybe there is a PDF like this existing somewhere on the Internet as well. Just put it on the open source for ChatGPT to be able to read it, for example Google Drive and make it viewable for everyone. Add that link to ChatGPT4 and it’s only going to work with 4 and use extension called ask your PDF. And that extension is amazing for analyzing big data from PDF. And again, another extension that I already talked about, it’s mostly for numbers. It’s really good with numbers. It’s called the Wolfram. It helped me to calculate my mortgage and stuff. Not that it helped me, I was just curious to see how would my numbers look different if I would do things differently in the past. But yeah, it’s a really cool tool. Really cool tools I guess to analyze big data and just like Yurina said, just like add a ton of different campaigns that worked, analyze them and you can like literally ask AI why this email is working. Like what worked here? What is the common element for all of these campaigns that worked. I think your strategy is really cool, Irina. Yeah Andriy, just curious, are you using AI for like SEO optimization and stuff like that? For like blog optimization, for like keyword analysis and stuff like that? I know it’s like off topic. I’m just like curious if we’re utilizing it.

Andriy: 16:44

Yes and no. So we do for like small, small piece. Like for example there’s a blog post we have and I want to optimize that blog post for specific key keywords. But I don’t take the entire blog post and just say optimize it. I take specific section of blog posts and say listen, this is, I have this section but I want to optimize for X, Y and Z keywords. So make sure to rewrite it. Do not change any language, anything. Just rewrite it to include like naturally that keyword. So we use it only for that.

Vira: 17:21

Cool, that’s interesting. I wonder if you can use it for like keyword research and stuff.

Andriy: 17:28

You can, I went through a lot of videos that you can do that. But we have a lot of content on our website and also we checking what our competitors do. So we don’t kind of, we don’t do research, we just analyzing what’s already there and which keywords we want to target. And one more thing we do is for meta description for blog posts because that we Give the blog post and say, hey, write 150 characters, not more than 150 characters. Meta description so that piece is hard and kind of not hard. It takes you a lot of time to jam all 2,000 words blog posts into 150 characters.

Vira: 18:11

Right, it’s very technical. It’s very technical. I agree. Irina can you in details, let’s go back to your analysis of competitors process because it’s fascinating and thick. Can you in details, walk us through the step by step process of getting the ideas for the copy and maybe overcoming that writer’s block. What’s your process?

Irina: 19:10

Yeah, for sure. I think as a writer looking to competitors is always kind of looking at what’s working. So there are a lot of different things you can do. And I think what makes the most sense for me within chatgpt is going through the different options because if you give it too much information then that’s kind of a problem as well. But being able to be like, okay, what exactly are we looking for here? Are we looking to understand the market? Are we looking to understand sort of the length of or content of email that works? Are we looking kind of what you guys touched on a minute ago at the topics or keywords that are used? So again, looking at sort of the main words within an industry that are used a lot. So maybe there’s like an automotive industry and they use really strong power words. That’s something that we can take from that competitor analysis. And then of course, you know, as copywriters, it’s really important to hone in on that verbiage. So getting that detailed look can create, can help us create things like branded cheat sheets and stuff like that. When we’re writing for a client and maybe we’re feeling stuck, we’re like, okay, what works for the market? Of course we do a lot of other testing as well, but kind of starting there. So for example, one of the exercises that I like to do is just take a look at what has worked, like I said, for a client or in the industry and see exactly what that starting point is for the content creation. So maybe if we’re looking at like subject line, we’re like, okay, we’re seeing these words used. We’re seeing no emojis. We’re seeing emojis what makes the most sense based on the inputs and then moving on from that and building that into our strategy for copy for new clients within the same industry or maybe an industry that’s paralleling that.

Vira: 20:56

That’s so cool. That’s so cool. Thank you so much, Irina. And I mean that stage of like creative stage. I have it in my work as well when I like brainstorm ideas for the upcoming months for the campaigns and something that I’ve started doing. There’s like a lot of videos on the Internet about like different social media holidays or different like content ideas and stuff like that. And there is this chatgpt like add on or app that is called I wrote it somewhere Video Insights. Basically you are given that program like a link for the video. Video again with an open source. Andriy, I actually used your video as an example where you were like explaining the segments or something.

Andriy: 21:39

How do you spell my name? How did this follow? I’m just curious.

Vira: 21:44

I just like John. No, I just you like literally how it works. You go into that add on, you give the link to a few video resources and then you say based on this resources, like give me the list of ideas for the months of. Of like September or the month of August. Obviously that’s not how I generate my campaign calendars, but it just gives you ideas based on what other people are doing. And also it can give you a lot of cool ideas on say segmentation because I used your segmentation example or I used examples of the calendar or stuff like that. Basically it analyzes any data in a video format and gives you a short overview of what was there. Basically like a short pretty much like yeah, overview of the content. So I use this tool a lot lately. Yeah.

Andriy: 22:42

You know what? Just idea come up with like just right now. So recently two days ago I received email from Dr. Squatch. I believe they sell soaps for men’s and they send Christmas in July. And this is like right now like all their campaigns about Santas in the wearing like swim shirts and all of that. So it would be interesting to collect all those creative different not holidays but creative campaigns from different brands and kind of have a chat just to add to it and in the future say hey, I have automotive. Like I want to do something creative which was not done in the past or something like that. So to make ChatGPT kind of work harder to come up with another weird holiday or weird Promotion because we, I believe, weird or something. Which, which doesn’t make, I mean, does not like Christmas in July does not make sense.

Vira: 23:42

Oh, Andriy, you’d be surprised. You haven’t been on our Miro boards for a while. Because we’ve done it like, Irina, we literally done it for one of our clients and you probably like wrote that copy. I mean, I’ve done it for three of my clients. This.

Andriy: 23:56

So you need to embarrass me into like all of the people that listen right now.

Vira: 24:03

It’s such a cool idea that we like. Sorry, Andriy, sorry for putting you on the spot, but we’ve done it actually with some of our clients and like in the past, what we were doing, I was like literally going on like pitch Pinterest and like Goodreads and like manually searching for all of this ideas, like subscribing to gazillion of emails. My email inbox is like embarrassing. When I started my work in the morning, I have sometimes like 100 something, something like 100 something, 200 emails. It’s embarrassing when I one time I shared my screen with the client. The first call of the day, I shared the screen with the client, my zoom screen, and by mistake I went to like the different tab, my email tab, and he was like, oh, wow, you have 200 unread emails. I’m like, I’m just starting my day. This is like literally my every morning starts from like me like going through all of this promotional emails. Well, guess what? I don’t have to do that as much anymore. I guess I still.

Andriy: 24:57

No, but hold on. But this is. I beg. I promote this a lot for us email marketing. I think it’s must do. It’s exercise, daily exercise. We need to practice to see what others do. What? Listen, I practice 0 inbox, inbox every day, like so to get my emails to zero. So I go through those emails so I have some time. So 1 second per email and I just learn what kind of email stops me. Like a bunch of emails. Probably 95% of emails do not stop me. It’s like one second like archive, archive, archive, archive. But those what stops me. This is how I learned personally.

Vira: 25:39

And that’s how I learned that one of our competitors from the brand that I work with, they’re literally doing everything that we are doing, but just like maybe like few weeks later or like a month later or something. Same campaign ideas, they freaking use same colors. They, I mean they’re probably like subscribed to us. So that’s exactly.

Andriy: 25:58

You know, you know what I like to do with those kind of stuff? Like if I notice stuff like that, I create segments for those people because I sometimes mess with our competitors who sign up for our sign up and send them something a little bit different.

Irina: 26:12

Tricky.

Andriy: 26:16

To have fun.

Irina: 26:18

Yeah, yeah. Get them off the tail.

Andriy: 26:20

Like free service for six months. Free service for six months.

Vira: 26:25

Make a team of seven people work to create an email just to trick two people on the list. Right? Yeah.

Irina: 26:34

I like that exercise though. I think it’s still good to do. But I think, Vira, to your point, the huge benefit of AI is being able to come to one spot and like find all of that info. And like, for, for me, one of the biggest reasons I use it is for synonyms. I’m just like, oh, what’s the synonym for, I don’t know, high quality or something? You know, like it’s the best place to, to get that kind of information without going. Because we’d still be doing it, we’d still be looking for that information, but it’s just a much quicker, more streamlined way.

Andriy: 27:06

Are you aware that you can share chats and collaborate in them, like in ChatGPT?

Vira: 27:10

No, I didn’t know, I didn’t know that.

Andriy: 27:13

Yeah, I was listening the podcast called Marketing against the Grain from HubSpot and Zapier, I believe, and they, they were, they realized it on the spot as well that you can share kind of chats. I’m not sure. It’s like if you need paid version for that.

Vira: 27:30

Well, I know for sure that two people can’t work in the same account at the same time. I’ve tested it because I share the account with my husband, so I know for sure that you can do this. I wonder if you need some sort of like a add on to be able to do that or something.

Andriy: 27:49

I’m checking right now, so.

Vira: 27:50

How cool. That’s so cool. Or maybe we need to have like two separate accounts and just be like working together. You can like literally ask ChatGPT how to do that.

Irina: 28:02

Yeah, that’s, that’s the benefit of that too. You can be like, what are you good for? ChatGPT and it’ll give you all the things.

Vira: 28:08

Right. I like stopped using Google as much as I used to just because I see.

Andriy: 28:13

I just shared the link for one of my ChatGPT chat. If you can open and just curious how, how does it work?

Vira: 28:21

Cool. It’s for t. Let’s do this. It’s loading. Okay. Yeah. Oh, that’s so cool. I can continue conversation and Your chat or can I? Yeah, it’s not loading. Well, anyways, it looks like I should be able to do that. Yes. Oh, I like literally. I like literally just said hi to you guys. So apparently you can collaborate in ChatGPT as well. Wow, that’s so cool.

Andriy: 28:54

I think. No, I think I shared with you and you continue it. Continue that. But not. I can’t see it anymore.

Vira: 29:01

Oh, not the collaboration, but more like a continuation. I see.

Andriy: 29:06

So if Irina, if you want to send something to somebody else, they can continue on top of your work.

Vira: 29:14

Interesting. Oh cool. Interesting. Andriy, you have a really cool process of analyzing big data as well. And you already touch on that idea of going really quickly through your emails and seeing what is working, what is not working. And you have this really cool process of analyzing subject lines. Tell us about it. What’s your process? How do you do that?

Andriy: 29:39

Sure. So the big thing for me, chatgpt AI. AI. Like so cool. Yeah, this is amazing thing. It will replace the human kinds and all that. The biggest thing for me, I’m very action oriented. Yes, sounds cool. But what will it do for me and what will it do for business? Like everybody says, copywriting is that when I asked ChatGPT to write me a few emails, I’m like, yeah, so it’s like we are far, far from that. But I was listening one podcast and they were talking about analytics and I’m like, oh, it would be cool idea if I can download all subject lines that we send. For example, for engaged segment or unengaged segment with open race rate per subject line. Let’s say one subject line have 15% open rate, another subject line has 30% open rate. So upload it all the data to ChatGPT and tell ChatGPT listen, analyze and like come up with some Trends and then ChatGPT will give you trends. Like here you need to include emojis or exclude emojis or you need to include the power words or so forth. Then, then you said like, I have a campaign for 4th of July and our discount is 10% and my goal is to make people to open this email, like create subject lines which has the highest potential open rate and create 10 versions of that. And after those 10 versions you can then pick either one or pick one and modify it. But that information is more valuable than asking ChatGPT, hey, can you please create a subject line for for July? It doesn’t have any context, but if it has a context of like either months or years of Data from your ESP Claviyo HubSpot Salesforce doesn’t matter. It will provide you better, better outcome, better examples.

Vira: 31:45

That’s so cool. I want to try it for my client. Have you like tried it for say like our internal emails or something? I’m just like curious.

Andriy: 31:52

I’m still playing with it. And we are releasing blog posts about all things email subject lines and I will include this video how to do it step by step on our YouTube and in that blog post. And also another thing, we are creating the prompt, kind of the ideal prompt for subject line which will include like hey, what a style of the voice style, who is the audience? What is the instance email about limit to 40 characters because after 40 or 50 it will be clipped by Depends which mail app they are using. So add criteria and you will improve like better criteria you provide to the machine learning, the better output they will give you. I used to work in corporate America and in engineering company and they say like like garbage and garbage out. So like if you put garbage into ChatGPT, you will get just different version of garbage.

Vira: 32:57

That’s true. Yeah. There’s like a lot of really cool prompts on the Internet that you can like search for and you can even like create your own just like the right way.

Andriy: 33:07

I’ll ask all listeners right now. Just take like three minutes. Google email subject line prompts. It will direct you to some article on medium. The guy wrote it. But those prompts are so, so, so generic. It’s like write me a promotional subject line for 10% for 4th of July. Of course it will give you very generic subject lines. And if everybody starts to send those kind of generic emails.

Irina: 33:46

Yeah, I think that’s where like the multi step, you know, the multi step prompts come in. But those are so tricky. Right? Like you have to really. It’s really a craft to figure out how to communicate with artificial intelligence.

Vira: 33:58

Yeah. Because when you give it like too much information, it just like loses track. Like literally. Yeah, it’s just like there is a thin line between like given not enough and too much much.

Andriy: 34:10

First when I start playing with it, I was asking like oh, create me Instagram post about X, Y and Z. And this was giving me such a generic stuff. So now I’m writing at least some bullet point ideas what I want the post about and say like listen, format and improve it for Instagram posts. And the outcome is like hundred percent better.

Irina: 34:32

Yeah, yeah. References, examples. That’s always so much better when you can give it something to look at and then come up with something new or new ideas clumped together.

Vira: 34:44

Right, right. Yeah, but I don’t believe this theory of like email marketing dying or copywriting dying because of the AI. I like, literally had a conversation with one of our guests who will be like coming to our podcast on August, on September, and he said that, like the first time they mentioned that email marketing is dying was in 1989. That was like the first article was released about marketing is dead. Same for the AI. I think that it’s not going to replace like copywriting professionals. It’s going to replace copywriting professionals who are not using AI. Right. That’s the thing, because it gives you almost like a leverage. And that’s pretty much how we use it here in Flowium. Cool. Well, guys, thank you so much for coming and sharing your wisdom with us. Your AI wisdom. Your last recommendation for people who are. Who haven’t used AI yet or who are struggling with it. If you summarize everything we talked about, what would be your recommendation to wrap up this episode?

Irina: 35:55

I think from a copy standpoint, I would say to copywriters that so many different types of jobs like project managers or designers or whatever have had all these awesome tools to work with for a long time, and now we finally have the opportunity to capitalize on a tool that can really fuel our creativity in different ways. So being able to work with it, try new things, maybe even like starting small, like give me a synonym for this and just see where that takes you and see if that impacts your workflow in a positive way. Go for it, try it. Because it’s so worth it to hone in on a tool that I think will start to change the way that we look at at copywriting and the way that we look at communication in general.

Vira: 36:42

I love that synonym example because I literally have one word for everything in English that I learned when I was a kid and I’m still using it. I’m going to start asking ChatGPT for synonyms for sure. Andriy, what’s your?

Andriy: 37:00

My advice or my take is just to take action. So whatever you learn, like today we share few ideas. Just focus on one that like most click with you test it and if it works for what you do in email marketing, in SEO or in marketing in general, start using this. Don’t. Because I personally overwhelmed with this kind of information about AI and I’m like, it’s like shiny object and I want to jump on everything and that like that everything never happens because there’s so much and we have only a few hours in a day. So focus on one thing. If it works great. It doesn’t work. Toss it. If it’s working, just add to your process and just either delegate or continue doing yourself. But you know, okay, I will create subject line by using this prompt and just improve it over time.

Vira: 37:56

Right. But you guys, AI is so much more than ChatGPT. We kind of covered the tools that we are using here in Flowium, but I’m sure there are like a lot of more tools that we can talk about. But actually in the months of August, we’ll be inviting people from the industry to talk about different cool like apps and cool like technology to like show you how AI can like literally power the world of E-commerce. Yes, absolutely. And our next guest, Andriy, you just like beat me to it. I was like, literally.

Andriy: 38:31

Sorry about that. I’m like.

Vira: 38:35

And definitely come back next week because next week we will be talking to this amazing app called Maverick. And for those of you who don’t know, Maverick is basically like a tool, the AI tool that creates this like AI generated videos to help personalize your e commerce experience. So when I say AI, basically you’ll learn more about it, but you will never be able to tell a difference between AI generated video and like not AI generated video. I kid you not. This is very impressive. And we will be learning about how tools like this can boost your LTV with AI generated video marketing. So yeah, that’s going to be exciting. Don’t miss next episode. Guys, thank you so much for coming. It was so much fun talking to you. Thank you for sharing your wisdom with us. It was a lot of fun. Thank you.

Irina: 39:28

Thank you. Thanks, Vira.

Andriy: 39:30

Last time on the podcast. Vira will not invite me anymore.

Vira: 39:34

Oh no, I will, Andriy. You will invite yourself, I guess.

Andriy: 39:40

No, we love having you’re boss of the Email Einstein.

Vira: 39:44

We love having Flowium people on this podcast. It’s always. I love the atmosphere. It’s like so friendly, so chill. So definitely come back. Irina, we’d love to have you back on our podcast one day again. Andriy, you as well, guys, thank you so much as always. If you like what we do, please leave us a review. Reviews help us grow the podcast and if you leave us a review, please send us a screenshot and we’ll make sure to send you something nice and sweet and Flowium branded. Thank you so much and we’ll hope to see you here next week. Take care.

Andriy: 40:15

Bye.

Irina: 40:16

Thanks. Bye.