Not sure if Klaviyo or Salesforce Marketing Cloud is the best fit for you? Not a problem! This comparison guides you in making the right selection.

A customer data platform is a technological solution that collects, stores, and analyzes customer data to help businesses make better decisions. 

With Klaviyo integrations, you can import unlimited real-time data from virtually any component of your marketing stack. In fact, the more data you import, the better it is because you will discover better personalization and audience insights. 

When you use an automation tool, you can target your customers based on their preferences, website behavior, and previous sales.