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Flowium Blog

Your guidebook for creating emails that turn subscribers into your brand’s biggest fans

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In Klaviyo, flows do not have an automatic on or off switch. Each individual message in every flow has its own send status that is the draft, manual or live mode. This lets you create a flow series and allow certain emails or SMS to start sending while you finalize other messages and want to send them later on.
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Today the number of email users is on the rise. As an e-commerce brand, it is important to keep a track of your email metrics. Most of the important indicators are the open rate and click-through rates. However, your email campaign response rates are equally important as well.
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