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Flowium Blog

Your guidebook for creating emails that turn subscribers into your brand’s biggest fans

Latest Content

Email Segmentation: Full Guide With Best Strategies and Examples

In order to ensure that the correct messages are being sent to the right customers at the right time, email segmentation plays a vital role in a successful email marketing strategy.

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What It’s Like to Work at Flowium

Working at Flowium offers a flexible remote job with excellent benefits and opportunities for growth. Here’s our take on the pros and cons of working at Flowium.

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Email Marketing Calendar 2026: Top Ideas and Free Templates

Check out this compilation of email content calendars so you know exactly what to send to your email list all year round.

12

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Click Rate (CR) vs Click Through Rate (CTR): Understanding the Difference

One of the most important metrics for evaluating the effectiveness of your email campaigns is the click rate (CR) and click-through rate (CTR).

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