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Flowium Blog

Your guidebook for creating emails that turn subscribers into your brand’s biggest fans

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Email Marketing Calendar 2025

Check out this compilation of email content calendars so you know exactly what to send to your email list all year round.

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Click Rate (CR) vs Click Through Rate (CTR): Understanding the Difference

One of the most important metrics for evaluating the effectiveness of your email campaigns is the click rate (CR) and click-through rate (CTR).

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How to Improve Email Marketing Deliverability

Spam filters, server limitations, and other factors can cause your email to be flagged as spam or lost along the way. If you have such deliverability issues, here is what you can do about it.

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How to Create a Perfect Welcome Email Series for eCommerce

We walk you through the essential elements of what we consider to be a perfect welcome email – both in terms of design and messaging. Tune in to learn about the best practices!

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Flowium Blog

Latest Content

Email Marketing Calendar 2025

Click Rate (CR) vs Click Through Rate (CTR): Understanding the Difference

How to Improve Email Marketing Deliverability

How to Create a Perfect Welcome Email Series for eCommerce

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