Double opt-in is a process where users must confirm their subscription before receiving your emails. They sign up, receive a confirmation email, and must click ‘Confirm’ to complete the process. Skipping this step allows you to deliver marketing messages immediately, capitalizing on the consumer’s immediate interest. Quick engagement can lead to faster sales!

In this video, Andriy Boychuk, our email marketing expert, will show you how to turn off double opt-in in Klaviyo.